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L’Oreal First-Quarter Sales up 13.5%

L'Oreal make-up is displayed in a new beauty store "...le drugstore parisien" by French supermarket retailer Casino and beauty products group L'Oreal in Paris, France, June 22, 2018. (Reuters)
L'Oreal make-up is displayed in a new beauty store "...le drugstore parisien" by French supermarket retailer Casino and beauty products group L'Oreal in Paris, France, June 22, 2018. (Reuters)
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L’Oreal First-Quarter Sales up 13.5%

L'Oreal make-up is displayed in a new beauty store "...le drugstore parisien" by French supermarket retailer Casino and beauty products group L'Oreal in Paris, France, June 22, 2018. (Reuters)
L'Oreal make-up is displayed in a new beauty store "...le drugstore parisien" by French supermarket retailer Casino and beauty products group L'Oreal in Paris, France, June 22, 2018. (Reuters)

Cosmetics group L'Oreal reported better than expected first-quarter sales growth on Tuesday, citing strong demand in the US, Europe and mainland China as consumers brushed off concerns about inflation and snapped up high-end beauty products.

Sales for the first three months of 2022 rose 13.5% on a like-for-like basis to 9.06 billion euros ($9.8 billion), with double-digit growth from Europe, North America and mainland China.

Analysts had expected 10.6% sales growth, according to a consensus estimate cited by Credit Suisse.

"This is a good statement overall with strong momentum behind L'Oreal's key growth drivers," RBC analysts said, citing North Asia, North America and the Active Cosmetics division.

The Active Cosmetics division, which includes Vichy and CeraVe labels, grew fastest, with sales up 18%, while the beauty giant's largest division, L'Oreal Luxe, which sells Giorgio Armani and Lancome products, clocked 17.5% growth.

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Fashion

Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
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Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)

Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the COVID pandemic. They have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.

Shein will open its pop-up store from Aug. 2-11 as an "exhibition space" for customers to try on trendy fashion and lifestyle products and order them online at a discount, the company said in its South African Instagram post on Tuesday.

Local influencers were tapped for a pre-opening marketing campaign.

Brick-and-mortar and online fashion retailers have urged South African regulators to impose a 45% import duty on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to go public in Britain, taps a network of largely China-based suppliers which take small initial orders and scale up based on demand.

A Shein spokesperson told Reuters the retailer is engaging with South African regulators to ensure its continued compliance with local laws.

"That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers. We keep our prices affordable through our technology-based on-demand business model and flexible supply chain," the spokesperson added.