Saudi Fashion Commission Signs MoU with Fawaz Alhokair and Partners to Support Designers

A night view of Riyadh, Saudi Arabia. (SPA)
A night view of Riyadh, Saudi Arabia. (SPA)
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Saudi Fashion Commission Signs MoU with Fawaz Alhokair and Partners to Support Designers

A night view of Riyadh, Saudi Arabia. (SPA)
A night view of Riyadh, Saudi Arabia. (SPA)

The Saudi Fashion Commission has signed a Memorandum of Understanding (MoU) with Fawaz A. Alhokair and Partners Company to bolster cooperation between the two entities to support Saudi fashion designers, reported the Saudi Press Agency.

The agreement was signed at the Ministry of Culture headquarters in the presence of Burak Cakmak, CEO of the Fashion Commission, and Ahmed Al-Sultan, legal representative of Fawaz Alhokair and Partners Co.

Under the terms of the agreement, Saudi fashion designers in the Kingdom will benefit from the support of commercial platforms managed by Fawaz A. Alhokair and Partners Co. The two parties will also collaborate on sustainability programs and projects in the fashion sector, with implementation supervised by specialized teams in both parties.

Burak Cakmak, CEO of the Fashion Commission, emphasized the importance of strengthening cooperation between the Commission and Fawaz A. Alhokair and Partners Co. as a valuable partnership in the support and development of the fashion community.

Cakmak further noted the unique position of Fawaz A. Alhokair and Partners Co. as the only fashion company listed on the Saudi stock market, underlining the significance of joining forces with firmly rooted establishments to support local innovators and develop the fashion sector as a contributor to Saudi economic growth.

Marwan Moukarzel, CEO of Fawaz A. Alhokair and Partners Co., said: “We are pleased to work with the Fashion Commission to support and empower Saudi Arabia’s local fashion designers. We are confident that by diversifying the market, we are strengthening the local ecosystem and showcasing what the Kingdom has to offer as Alhokair continues to be the leading lifestyle retailer in the country and the partner of choice for local and international brands.”

“This strategic partnership reinforces our commitment to building an agile and sustainable business, contributing to economic growth and talent development supporting Saudi Arabia’s Vision 2030.”

The Fashion Commission had recently signed several MoUs and cooperative agreements with parties in both the public and private sectors, bolstering its objective to boost local partnerships, empower the Saudi fashion sector and develop its capabilities to meet world-class standards of practice in the field.



Report: L'Oreal in Talks to Buy Migros’ South Korean Cosmetic Unit

The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)
The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)
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Report: L'Oreal in Talks to Buy Migros’ South Korean Cosmetic Unit

The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)
The logo of French cosmetics group L'Oreal is seen on a company building in Paris, France, February 7, 2024. (Reuters)

French cosmetics giant L'Oreal is in final talks to acquire the South Korean skincare business Gowoonsesang Cosmetics owned by Mibelle Group, a unit of Swiss retailer Migros, according to two sources with knowledge of the deal.

An announcement could be made as soon as Monday, one of the people said.

A spokesperson for Migros said it did not comment on market rumors. L'Oreal did not respond to multiple requests for comment.

Mibelle acquired its stake in South Korean Gowoonsesang Cosmetics, which sells skin care products under the Dr.G brand, in 2018.

In February, Migros announced a strategic review for Mibelle Group, saying it wanted to find a new owner for the business.

Mibelle produces cosmetics for its own brands, including Dr.G, Imbue., Lee Stafford, and Mine, as well as for other brands, according to its website.

Dr.G is the No. 1 facial care line in the Korean dermocosmetics market, according to the Mibelle website.

Spanish investment bank Alantra was hired as adviser after the strategic review, to look for buyers for the business, one of the sources said.

A spokesperson for Alantra declined to comment.

Mibelle employs 1,615 people in five countries, with revenues of 661 million Swiss francs ($739.04)in 2023, according to its website.