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NEOM Announces Strategic Partnership with McLaren Racing

NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)
NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)
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NEOM Announces Strategic Partnership with McLaren Racing

NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)
NEOM announced on Monday a new strategic partnership with McLaren Racing Company. (SPA)

NEOM announced on Monday a new strategic partnership with McLaren Racing Company. It will be the Title Partner of the McLaren Formula E Team and McLaren Extreme E Team from the 2022/2023 season.

In a statement, CEO of NEOM Nadhmi Al-Nasr said: “Our partnership with McLaren Racing complements NEOM’s commitment to driving sustainable solutions and tackling some of society's most pressing challenges.”

“The partnership will allow us to share our collective resources and experience to yield exciting results, not only for our own organizations, but also for the broader automotive and sports industries.”

“NEOM is an economic engine for the Kingdom of Saudi Arabia and will be a hub for innovative businesses like McLaren Racing to conduct cross-industry research, incubate, collaborate and bring new technologies to the world,” he added.

CEO of McLaren Racing Zak Brown said: “We are delighted to welcome NEOM to the McLaren Racing family. This is an incredible way to kick off our entry into Formula E and to unify our electric racing series.”

“We are thrilled to introduce NEOM McLaren Electric Racing and to work with NEOM to nurture talent and drive innovation.”

“Working with OXAGON’s innovative advanced and clean industries eco-system will allow us to make meaningful contributions through our bespoke Accelerator program which exists to leverage performance-driven data and translate this into the culture and thinking of our partners,” he added.

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Saudi Arabia’s Participation in Paris Olympics Part of Quality of Life Program, Al-Bakr Says

The efforts of the sports system have combined to achieve the strategic goal assigned by Vision 2030 to the Quality of Life Program. (SPA)
The efforts of the sports system have combined to achieve the strategic goal assigned by Vision 2030 to the Quality of Life Program. (SPA)
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Saudi Arabia’s Participation in Paris Olympics Part of Quality of Life Program, Al-Bakr Says

The efforts of the sports system have combined to achieve the strategic goal assigned by Vision 2030 to the Quality of Life Program. (SPA)
The efforts of the sports system have combined to achieve the strategic goal assigned by Vision 2030 to the Quality of Life Program. (SPA)

CEO of Saudi Arabia’s Quality of Life Program Khalid bin Abdullah Al-Bakr said on Friday the Kingdom’s participation in the Paris 2024 Olympic Games is part of integrated and comprehensive efforts to build a distinguished future for the sports sector in the Kingdom.

This will help reach the goals of the Kingdom’s Vision 2030 in achieving sports excellence and building a vital and stimulating sports sector for young Saudi men and women.

Al-Bakr said the participation reflects the support of the country’s wise leadership for the sports sector, as well as the efforts made by the Ministry of Sports and the Saudi Olympic and Paralympic Committee to develop the sector under the supervision of Sports Minister and Chairman of the Olympic and Paralympic Committee Prince Abdulaziz bin Turki bin Faisal.

The efforts of the sports system have combined to achieve the strategic goal assigned by Vision 2030 to the Quality of Life Program, which is “achieving excellence in several sports regionally and globally” by launching several initiatives on supporting and empowering Saudi athletes and contributing to increasing the number of athletes participating in the Olympic Games.

Since its launch in 2018, the program has offered many initiatives to develop the sports sector, Al-Bakr said. He cited the Elite Athletes Development Program, which trained and empowered Saudi players participating in the Paris Olympics, in addition to initiatives concerned with supporting and empowering women to contribute to the sports system, the Saudi Games, and building sports academies, including the establishment of Mahd Academy.

The program seeks to discover, develop, and support sports talents with the aim of creating a sports generation capable of competing in and representing the Kingdom in various regional and international events, he added.