Modon Proceeds Towards Completing Infrastructure in Saudi Industrial Cities

The Saudi Minister of Industry, during a previous visit to an industrial city (Asharq Al-Awsat)
The Saudi Minister of Industry, during a previous visit to an industrial city (Asharq Al-Awsat)
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Modon Proceeds Towards Completing Infrastructure in Saudi Industrial Cities

The Saudi Minister of Industry, during a previous visit to an industrial city (Asharq Al-Awsat)
The Saudi Minister of Industry, during a previous visit to an industrial city (Asharq Al-Awsat)

Saudi industrial cities are witnessing tangible progress to become the preferred investment destination.

During the past year, the Saudi Authority for Industrial Cities and Technology Zones (Modon) updated its strategy in line with Vision 2030.

The strategy seeks to place Modon as the best investment destination through several initiatives to complete the infrastructure and adopt the Fourth Industrial Revolution.

The strategy was based on the National Industrial Development and Logistics Services Program (NIDLP) requirements.

A recent report issued by Modon, a copy of which was reviewed by Asharq Al-Awsat, revealed that infrastructure works in al-Kharj Industrial City are 58 percent completed, 54 percent in Dhurma Industrial City, and 4 percent in Qassim Industrial City.

The report indicated that infrastructure in Riyadh's 2nd and 3rd Industrial Cities is 37 percent complete and 33 percent in Medina.

Modon continues to establish infrastructure and rainwater drainage in Jeddah's 1st, 2nd, and 3rd Industrial Cities with a 16 percent completion rate.

Infrastructure and stormwater drainage systems in the 2nd and 3rd Industrial Cities in Dammam are 29 percent completed.

According to the report, the ready-made products initiative to support entrepreneurs and owners of small and medium enterprises was about 57 percent done last year, while the development of the Taif Industrial City reached 40 percent.

Modon recently launched a program to support small and medium enterprises in innovation in cooperation with King Abdullah University of Science and Technology (KAUST).

The program aims to develop the industrial sector in the Kingdom and is done within the framework of the memorandum of understanding signed between the two at the end of 2019 to support and implement projects that contribute to industrial development in the Kingdom.

The Authority confirmed that the program was launched in two phases last year and included several workshops and meetings from KAUST University to help Modon's partners within the industrial cities overcome development and innovation challenges.

The program comes within the strategy to empower the industry and increase the content to establish integrated partnerships with the public and private sectors and achieve objectives of Vision 2030.

Modon also has several initiatives within NIDLP aiming to diversify the national economy and establish sustainable development concepts in the Kingdom.

The various initiatives and programs create a successful model for cooperation between the industrial sector and the academic and scientific community to help small and medium-sized enterprises generate job opportunities, adopt innovation foundations, diversify and increase their customer base and reach new markets.

Since its establishment in 2001, Modon has been developing and supervising industrial lands and integrated infrastructure.

It oversees 36 current and planned industrial cities across the Kingdom with over 4000 factories and private industrial cities and complexes.

Modon seeks to develop and manage distinguished industrial cities and technology zones in line with national priorities and partnerships with the public and private sectors. It also aims to enable private sector partners to contribute to the diversification of national income for a prosperous economy.



Lumi CEO: Tourism, Business Recovery Contributed to Saudi Car Rental Sector’s Success

Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)
Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)
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Lumi CEO: Tourism, Business Recovery Contributed to Saudi Car Rental Sector’s Success

Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)
Lumi signed an agreement with Saferoad to provide data-driven technical assistance to streamline its fleet services in Saudi Arabia. (Lumi)

Azfar Shakeel, CEO of Lumi Car Rental, highlighted the company’s efforts to revolutionize mobility for individuals and businesses within and outside Saudi Arabia by leveraging digital innovation in land transportation. He emphasized that Lumi’s strategic vision is focused on driving sustainable, long-term growth in the Kingdom’s rapidly evolving transportation sector.

In an interview with Asharq Al-Awsat, Shakeel outlined key objectives such as digitizing rental processes to enhance efficiency, streamlining used car sales through digital platforms, utilizing data for informed decision-making, and optimizing fleet usage.

The CEO of Lumi explained that the company’s strategy is designed to ensure continuous revenue, regardless of market conditions.

Lumi’s success is built on maintaining and expanding current operations while seizing new opportunities, particularly through corporate and government partnerships and large-scale projects under Saudi Vision 2030, he stated.

“With this in mind, this year we signed an agreement with IoT solutions provider Saferoad to deliver data-driven technical assistance to streamline our fleet services in Saudi Arabia. This partnership is in line with Lumi’s strategy to lead the digitalization of the Kingdom’s land transportation sector. The newly signed agreement will enable Lumi to drive digital innovation in the land transportation sector by providing the latest services to our customers using enhanced technologies in the car rental sector,” he added.

Shakeel added that Lumi is enhancing its short-term rental business through a multi-channel infrastructure, including mobile apps, a website, a call center, and WhatsApp services, all aimed at improving operational efficiency and profitability.

Lumi, which operates 41 branches in 18 Saudi cities, integrates digital services aligned with global best practices. Shakeel emphasized the importance of collaborating with companies that share similar approaches to offer innovative services. He noted that the growth of Saudi Arabia’s economy and tourism sector, fueled by Vision 2030, positions the car rental industry to play a key role in this dynamic environment.

The CEO of Lumi attributed the car rental market’s future growth to the expansion of Saudi tourism and the government’s initiatives to position the country as a global logistics hub.

He revealed that Lumi’s profits reached SAR 160 million ($42.6 million) in 2023, an increase of SAR 17 million ($4.5 million). He credited the company’s focus on its core sectors—corporate and government rentals, daily rentals, and used car sales—as key to its profitability.

Shakeel also highlighted Lumi’s commitment to keeping pace with technological advancements and ensuring a seamless customer experience.

“Our goal is to be the first choice for customers seeking a smooth, digital experience when renting or purchasing used vehicles,” he said.