The two-day MENA Attractions & Destinations Forum 2022 is scheduled to be held on September 28 in Dubai to explore upcoming cultural and leisure projects, and ways to drive growth for the tourism sector, Emirates News Agency (WAM) reported Saturday.
“The interactive forum will host over 300 international and regional stakeholders from key sectors, including governments, tourism agencies and consultancies, hotel chains, park owners and operators, museums, culture and heritage site authorities, technology and solution providers, and investment institutions,” it said.
“The forum will focus on developing and rebranding destinations that cater to a diverse population, current innovative family entertainment and edutainment that meets visitor requirement, converting heritage sites into new attractions to cater to different population segments and capitalizing on live entertainment to increase visitors,” it added.
Over 50 million tourists visit MENA each year. However, some key challenges continue to hinder the region from capitalizing on the industry’s full potential, especially with the changing demographics, infrastructure, weather conditions, and technology developments.
Richard Krent, Director for Development, Qiddiya, Kingdom of Saudi Arabia said, "Destination Development requires an intensity of creative artistry with a sense of joy that connects with its audience."
The two-day agenda will feature a series of sessions by speakers from entities like the World Tourism Association, tourism ministries, cultural ministries and projects, entertainment project developers and more who will be addressing key industry topics.
The event is organized and promoted by GM Events, a Dubai-based multi-faceted event management company.