Truly Tasteless: Japan's Plastic Food Artists Get Creative

This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo
This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo
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Truly Tasteless: Japan's Plastic Food Artists Get Creative

This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo
This photo taken on August 17, 2022 shows a artificial aliment sample in preparation for an exhibition hosted by Japan’s Iwasaki Group in Tokyo. — AFP photo

From the "leaning tower of pizza" to a fish slicing and cooking itself and a dragon emerging from a dragon fruit, Japanese artisans' quirky plastic food sculptures went on display this week at an exhibition in Tokyo.

The models were made with the same painstaking detail as the rock-solid noodle soups and crispy-looking plastic snacks that have long been displayed outside Japanese restaurants where they are called "shokuhin sampuru", or "sample food products".

Sampuru are common outside ramen shops and family restaurants across Japan a century after stores began using wax models to advertise their menu to a growing middle class, AFP reported.

"Normally we have to follow orders from clients. We take their views on board when we're making items," plastic food artist Shinichiro Hatasa, 57, told AFP.

But when dreaming up fun designs, "you can use your imagination. How it ends up is totally up to you," he said.

For the exhibition, Hatasa crafted an ear of corn leisurely sunbathing on a beach.

Other creations on display included a deep-fried shrimp with four breaded legs roaming like a tiger on a mountain of shredded cabbage and a Tetris game made of chicken.

A Japanese breakfast dish of fermented soybeans called natto appeared to spiral in the air, resembling a powerful cyclone -- nicknamed, naturally, a "nattornado".

Around 60 sculptures were on display, some silly but others designed to showcase the artists' formidable skills.

"They are not real, but they look so real. It's wonderful," said exhibition attendee Reiko Ichimaru.

- 'Burgers are for beginners' -
All the models were handmade by specialists at Iwasaki Group, Japan's leading maker of "sampuru", which celebrates its 90th anniversary this year.

At an Iwasaki factory in Yokohama near Tokyo, artisans first take moulds of ingredients from actual meals cooked by the firm's restaurant clients.

Then they begin the meticulous work of decorating the samples to look as realistic as possible, from moisture droplets on chilled glass to subtle bruises on a fruit's surface.

"Fresh things are more difficult to make. Fresh vegetables, fresh fish. Cooked items are easier," because the colours are less complicated, factory head Hiroaki Miyazawa, 44, told AFP.

"Hamburger patties are for beginners," he added.

Fake food is a multi-million-dollar market in Japan, but sampuru production has been hit by the Covid-19 pandemic, which reduced demand for dining out.

Sampuru makers hope more tourists will soon be allowed into the country to boost the restaurant industry, but they are also putting their unique skills to use elsewhere.

For example, Iwasaki artisans have made replica bananas at different degrees of ripeness for factories to use to train new employees.

Orders have also come in from IT sales merchants, who want to use mock 5G wi-fi routers in their presentations.

Meanwhile, at the exhibition, the more original offerings are delighting children and adults alike.

"I think the number of restaurants using plastic food displays is decreasing," said Yutaka Nishio, 52.

"It's interesting to preserve this as art. It's really great."



SpaceX's Starship to Deploy Mock Satellites in Next Test

SpaceX logo and Elon Musk photo are seen in this illustration taken, December 19, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
SpaceX logo and Elon Musk photo are seen in this illustration taken, December 19, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
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SpaceX's Starship to Deploy Mock Satellites in Next Test

SpaceX logo and Elon Musk photo are seen in this illustration taken, December 19, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
SpaceX logo and Elon Musk photo are seen in this illustration taken, December 19, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

Elon Musk's SpaceX said upcoming Starship test flight would include the rocket's first attempt to deploy payloads in space by releasing 10 model Starlink satellites, a key demonstration for Starship's potential in the satellite launch market.

"While in space, Starship will deploy 10 Starlink simulators, similar in size and weight to next-generation Starlink satellites as the first exercise of a satellite deploy mission," SpaceX said in a blog post on its website, Reuters reported.

The Starship flight from SpaceX's sprawling Boca Chica, Texas facilities, tentatively planned for later this month, will mark the seventh demonstration in a test-to-failure style of rocket development where the company tests new upgrades with each flight.

In October, Starship's "Super Heavy" first stage booster returned to its launch pad's giant mechanical arms for the first time, a milestone for its fully reusable design.

The rocket's sixth test flight in November, attended by U.S. President-elect Donald Trump, achieved similar mission objectives - besides the landing of Super Heavy, which was forced to target a water landing on the Gulf of Mexico because of a launchpad problem.

Starship is the centerpiece of SpaceX's future satellite launch business - an area it currently dominates with its partially reusable Falcon 9 - as well as Musk's dreams to colonize Mars.

The rocket's power, stronger than the Saturn V rocket that sent Apollo astronauts to the moon in the last century, is key for launching huge batches of satellites into low-Earth orbit and is expected to rapidly expand the company's Starlink satellite internet network.

SpaceX is under contract with NASA to land U.S. astronauts on the moon later this decade using Starship.

Musk, SpaceX's founder and CEO, has become a close ally of Trump who has made getting to Mars a more prominent goal for the incoming administration.