Bad Guys Turn Good in China 'Minions' Movie Ending

'Minions: The Rise of Gru', premiered in China this month, some weeks after the film opened in US cinemas VALERIE MACON AFP/File
'Minions: The Rise of Gru', premiered in China this month, some weeks after the film opened in US cinemas VALERIE MACON AFP/File
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Bad Guys Turn Good in China 'Minions' Movie Ending

'Minions: The Rise of Gru', premiered in China this month, some weeks after the film opened in US cinemas VALERIE MACON AFP/File
'Minions: The Rise of Gru', premiered in China this month, some weeks after the film opened in US cinemas VALERIE MACON AFP/File

What's small, yellow, loves bananas and promotes the rule of law? A Minion, at least according to an edited version of the latest animated film featuring supervillain Gru and his army of tiny sidekicks being screened in China.

The fifth instalment of the lucrative "Despicable Me" franchise, "Minions: The Rise of Gru", premiered in China this month, several weeks after the film opened in United States cinemas, AFP said.

But while the international version of the kung fu-filled family-friendly romp set in 1970s San Francisco tells the story of how the dastardly Gru cut his teeth as a tween criminal, filmgoers in China are treated to an alternative ending in which the good guys win.

A series of subtitled still images inserted into the credits sequence on mainland Chinese screens reassures audiences that police catch Gru's law-breaking mentor Wild Knuckles and lock him up for 20 years after a failed heist.

International viewers simply see Knuckles give police the slip by faking his death earlier in the film's concluding scenes, but in the Chinese version he puts his con artist skills to positive use in prison, where he follows his "love of acting" and sets up a theatrical troupe.

As for Gru, he "eventually became one of the good guys", devoted to raising his family, the Chinese ending says.

It is not the first time a popular foreign film has been altered for cinemas in China, where the entertainment industry faces some of the world's strictest censorship rules and is tasked with promoting "healthy" values.

David Fincher's 1999 cult classic "Fight Club" starring Brad Pitt and Edward Norton was given similar treatment when Chinese streaming platform Tencent Video in January uploaded a version where police shut down the protagonist's plan to bring down modern civilization.

It is unclear if the "Minions" ending was altered due to censors' demands or if producers considered it a more palatable conclusion for the Chinese market.

Universal did not immediately respond to AFP's request for comment.

Social media reaction to the Chinese "Minions" ending was mixed, with one person on the Twitter-like Weibo social media platform saying they had gone to the cinema specifically to see the new ending but was disappointed that it was "just subtitles".

Other fans were upset by the discontinuity between young Gru's virtuous transformation in the new film, a prequel, and his continued villainous behavior in the other films, set in the present day.

"We can only say that the Gru of the main films lives in another parallel Minion universe," one Weibo user complained.



Netflix Subscriber Additions Likely Slowed, Growth Strategy in Focus

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
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Netflix Subscriber Additions Likely Slowed, Growth Strategy in Focus

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo

Netflix could report its slowest subscriber additions in six quarters on Thursday as gains from a password-sharing crackdown ease, with investors looking for signs its nascent ad revenue business is accelerating.
The streaming giant likely added 4 million subscribers in the July-September period, according to analysts' estimates compiled by LSEG. Netflix originals such as "The Accident" and "The Perfect Couple" were among the top streamed titles in the US during the quarter, Nielsen data showed, according to Reuters.
As the pace of sign-ups slows, Netflix is trying to shift investor attention towards other performance measures including revenue growth and margins. It will stop reporting subscriber data from 2025.
"Their focus is to continue to grow subscribers at a healthy clip while also leveraging their scale, ability to raise prices and increase advertising dollars," said Pivotal Research analyst Jeff Wlodarczak.
The company's ad-supported plan has been growing but Netflix does not offer details on the tier's financial performance and does not expect it to become a primary driver of growth until 2026.
This has raised some concerns about its growth trajectory.
"They're making less than a billion dollars a year in the US on advertising, saying that doesn't make them look good," eMarketer television and streaming analyst Ross Benes said.
Some analysts have said the company needs to raise prices and phase out more of its ad free plans to nudge customers towards the tier with commercials as it usually brings in more revenue per user.
The company said in July last year it would stop offering the $9.99 a month basic plan without commercials to new users in the US and the UK, and phase it out for existing subscribers.
Netflix charges $6.99 per month in the US for the ad tier, while its standard plan without commercials is priced at $15.49 a month.
It has not raised the price of its standard plan since early 2022, while its ad-supported tier has been priced the same since its launch in late 2022.
The company, which operates in more than 190 countries, is expected to report ad revenue of $242.7 million in the third quarter, according to the average of estimates from three analysts compiled by LSEG. Overall revenue is expected to grow 14.3%, a slightly slower pace than the previous three months, to $9.76 billion.
To attract more advertisers, the streamer is focusing on live events including sports. Netflix will air the highly anticipated Jake Paul vs. Mike Tyson boxing fight in November, followed by its first NFL games in December.
The second season of hit South Korean drama series "Squid Game,” expected to release in December, could help the company draw subscribers in the last quarter of the year.
Netflix stock has risen 12.4% since it reported second-quarter results in July, compared with a 5% rise in the S&P 500 index.