Ukraine Designer Evokes the Pain of War at NY Fashion Show

The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP
The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP
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Ukraine Designer Evokes the Pain of War at NY Fashion Show

The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP
The flag of Ukraine is projected on a wall at a showcase of designs by Svitlana Bevza in New York on September 13, 2002 Yuki IWAMURA AFP

Fashion shows rarely begin with a moment of silence, but that is what Ukrainian designer Svitlana Bevza did Tuesday night for her country to decry the Russian invasion.

She went on to present a collection rich in patriotic symbols.

Bevza is an old hand at New York's Fashion Week, where she has appeared since 2017. She is based in Kyiv and has her workshops there but was forced to leave after the invasion in late February, and its endless explosions and sirens, to protect her two children.

Her husband Volodymyr Omelyan, a politician who was a government minister from 2016 to 2019, stayed home to fight. You can see him on her Instagram account, dressed in military garb and carrying a gun, AFP reported.

Bevza's spring-summer collection, entitled 'Fragile motherland" and unveiled at a building on Wall Street, was highly political. The blue and yellow Ukrainian flag was projected onto a wall.

"Some people maybe do not understand that this is going for real. And today is the 202nd day of war in Ukraine. And there's thousands of people dead," she told AFP.

"I was forced to leave the country with my kids. And my husband is at war," she added.

She presented tops that are sensual when worn with skirts or pants but still recall bullet-proof vests. Some look like shields that expose the shoulders and navel.

Grains of wheat -- symbols of fertile Ukraine as a bread basket to the world -- have a narrative stream through the collection. A Bevza necklace depicts them, charred black because "a lot of wheat was burned by Russians," she said.

The ample cut of some of her skirts also recalls the fit of Ukrainian farm women harvesting wheat.

"There is a deep sacred meaning of the bread itself and the wheat that came through centuries," she said, pointing to famine in the 1930s that was blamed on Stalin.

"What we protect now, we protect the fertile lands. And what we are basically fighting for is to live free, to live in peace in our land," the designer said.



Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
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Kering Posts 11% Drop in Q2 Sales, Sees Weak Second Half

The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)
The logo of luxury brand Gucci is seen in Tokyo on June 22, 2021. (AFP)

Kering reported a bigger-than-expected drop in second-quarter sales and forecast a weak second half, as the French luxury group struggles to revive its key label Gucci and worries grow about a prolonged downturn in high-end spending.

Sales at the French luxury group which owns labels Gucci, Boucheron and Balenciaga, fell to 4.5 billion euros ($4.9 billion), an 11% drop on an organic basis, which strips out currency effects and acquisitions.

The figure was below analyst expectations for a 9% drop, according to a Visible Alpha consensus.

It also said second-half operating income could fall by around 30%, following a 42% drop in the first half.

Sales at Gucci fell 19%, showing no improvement from the first quarter, and below analyst expectations for a 16% decline, according to a Visible Alpha consensus.

Kering has been revamping Gucci, the century-old Italian fashion house which accounts for half of group sales and two-thirds of profit.

Minimalist designs from new creative director Sabato de Sarno, which began trickling into stores earlier this year, are key to the design reset and push upmarket, in a bid to cater to wealthier clients who are more immune to economic headwinds.

Kering chief financial officer Armelle Poulou told reporters that the designs had been well received and the rollout was on track.

But the efforts have been complicated by a downturn in the global luxury market, while China's rebound - traditionally Gucci's most coveted market - was clouded by a property crisis and high youth unemployment as Western markets came down from a post-pandemic splurge.

Earnings from sector bellwether LVMH on Tuesday missed expectations as sales rose 1%, offering few signs that a pickup is around the corner, sending shares in luxury goods companies down on Wednesday. Kering traded at its lowest level since 2017.