Ralph Lauren Draws A-List Hollywood Crowd for Sumptuous Show

Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
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Ralph Lauren Draws A-List Hollywood Crowd for Sumptuous Show

Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)
Models walk the runway at the Ralph Lauren Spring 2023 Fashion Experience on Thursday, Oct. 13, 2022, at The Huntington in Pasadena, Calif. (AP)

Bronx-born Ralph Lauren, a quintessential New Yorker, had never staged a runway show on the West Coast before. So clearly, with his first show in sunny California, he was going to go big — or, well, stay home.

Big he went, staging a sumptuous display of his well-honed ethos of casual luxury, with strong Western accents like cowboy hats and boots, against a setting sun at the grand Huntington Library, Art Museum, and Botanical Gardens in San Marino, California, near Los Angeles.

Rivaling his lavish 50th anniversary show in New York’s Central Park in 2018, Thursday’s extravaganza brought in a slew of movie stars — including newlyweds Jennifer Lopez and Ben Affleck — to watch more than 120 models strut the runway, including some adorable tots in Lauren's childrenswear who had the fashionable crowd gasping with delight.

"We’re in show business," the 83-year-old designer said simply in a post-show interview, standing next to the endlessly long, candlelit tables where guests dined post-show on Polo Bar burgers, grilled branzino and other specialties from his restaurant in New York.

Lauren explained that early on, he had felt LA wasn’t his style, but that changed and he finally decided, "OK let’s do something in LA, but let’s do it great."

Always a celebrity magnet, Lauren brought out a slice of A-list Hollywood with Lopez and Affleck, Ashton Kutcher and Mila Kunis, Sylvester Stallone, John Legend, Diane Keaton, Jessica Chastain, Laura Dern, Chris Pine and James Marsden, to name a few.

The intimate affair for some 200 people began with cocktails and hors d’oeuvres like tuna tartare on a patio overlooking the lush lawns and gardens of the Huntington, which once housed Gilded Age tycoon Henry Huntington. Celebrity guests mingled along with TikTok influencers and Lauren customers.

As the sun sank lower, guests were summoned to the tiled entrance of the museum, where models strutted to a soundtrack of California-themed songs like "California Dreamin."

There were plenty of cowboy hats, worn-in jeans and boots to begin with, gradually morphing into fancier wear like long, bright skirts and slinky cut-out gowns for the women.

A gasp traveled through the crowd as two small children appeared, each holding one hand of their accompanying adult, dressed in classic Lauren looks of tweed jackets, sweater vests, pinstriped button-downs and white shorts.

More children followed, including a little boy in bright green trousers who stole the moment by insisting on high-fiving everyone he passed.

The show, which featured designs from several Ralph Lauren lines including menswear and childrenswear, finished with the models all returning to gather on the patio, joined by Lauren as he emerged to cheers.

Over dinner, Kushton and Kunis chatted with Legend, who said in an interview before the show that Lauren is "obviously an icon in the fashion business and has meant so much to style for such a long time."

Lopez noted that Lauren had dressed her and Affleck for their recent nuptials. "Ralph did our wedding, so we’ve become quite close," the pop star said. "And we really love his aesthetic."

And singer Maggie Rogers noted she had grown up as a fan of the brand. "I have been watching them for the last couple of years and to me they represent such a timeless American style, and I always try and bring that ... classic thing to my music," she said. "So, it feels like the perfect match."



Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery

A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
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Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery

A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)

Birkenstock beat market expectations for fourth-quarter results on robust demand for its pricey footwear and forecast a recovery in margins in fiscal 2025, sending the company's shares up 7% on Wednesday.

With fresh styles becoming a priority for consumers, Birkenstock's sandals and closed-toe clogs have drawn new customers both at its own stores and at retailers.

The company bypassed steep discounting trends evident during the holiday shopping season, which Birkenstock executives said was off to a strong start globally.

"The expansion of ranges into more closed-toe silhouette has helped boost revenue, given that they offer multi-season wear," Susannah Streeter, head of money and markets at Hargreaves Lansdown, said.

Germany-based Birkenstock's average selling prices across its product range were up 8% in fiscal 2024, in part due to higher sales of clogs, the company said, adding that closed-toe styles now made up about a third of its business.

The company has invested in expanding its global store presence and increasing manufacturing capacity this year to meet demand.

While it led to a 330-basis point drop in gross margins in fiscal 2024, Birkenstock forecast a recovery in margins in fiscal 2025 as it ramps up production from new facilities.

The company reported fourth-quarter revenue of 455.8 million euros ($478.27 million), compared with the average analyst estimate of 439.2 million euros, according to data compiled by LSEG.

However, Birkenstock's forecast for fiscal 2025 revenue to increase between 15% and 17% was below estimates of 17.5% growth.

"It would appear with this incredibly healthy growth, the company is choosing to adopt a conservative approach that they expect to be able to meet and beat," BMO Capital Markets analyst Simeon Siegel said.

On an adjusted basis, Birkenstock earned 0.29 euro per share, beating estimates of 0.26 euro.