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Apple Reportedly Cuts Back Production of iPhone 14 Plus Due to Weak Demand

The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa
The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa
    Asharq A-Awsat
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Apple Reportedly Cuts Back Production of iPhone 14 Plus Due to Weak Demand

The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa
The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US September 7, 2022. REUTERS/Carlos Barriaa

Apple Inc is cutting back production of iPhone 14 Plus and is increasing the output of the more expensive iPhone 14 Pro due to lukewarm demand, market research firm TrendForce said Tuesday.

The share of more expensive iPhone 14 Pro series has increased to 60% of the total output from the initially planned 50%, and it could rise to 65% in the future, the report said.

Apple did not immediately respond to a Reuters' request for comment.

The report also said that rising US interest rates could crimp consumer spending, undermining the demand for iPhones in the first quarter of 2023. This could lead to a 14% year-on-year drop in production to 52 million units.

Analysts have in the past said iPhone 14's Pro and Pro Max versions were selling at a brisk pace, although demand for the base model, typically Apple's best seller, has been underwhelming.

Last month, the company said it would manufacture its latest iPhone 14 in India, as the tech giant moves some of its production away from China to hedge risks arising from the growing tensions between Washington and Beijing.

TrendForce estimates the share of Apple's output from India to exceed 5% in 2023 and increase over the years.

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The ‘Worst in Show’ CES Products Put Your Data at Risk and Cause Waste

The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)
The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)
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The ‘Worst in Show’ CES Products Put Your Data at Risk and Cause Waste

The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)
The Ultrahuman Rare luxury smart ring is on display at the Ultrahuman booth during the CES tech show Wednesday, Jan. 8, 2025, in Las Vegas. (AP Photo/John Locher)

So much of the technology showcased at CES includes gadgets made to improve consumers' lives — whether by leveraging AI to make devices that help people become more efficient, by creating companions to cure loneliness or by providing tools that help people with mental and physical health.
But not all innovation is good, according to a panel of self-described dystopia experts that has judged some products as “Worst in Show." The award that no company wants to win calls out the “least repairable, least private, and least sustainable products on display."
“We’re seeing more and more of these things that have basically surveillance technology built into them, and it enables some cool things,” Liz Chamberlain, director of sustainability at the e-commerce site iFixit told The Associated Press. “But it also means that now we’ve got microphones and cameras in our washing machines, refrigerators and that really is an industry-wide problem.”
The fourth annual contest announced its decisions Thursday.
A new smart ring every few years? Kyle Wiens, CEO of iFixit, awarded the Ultrahuman Rare Luxury Smart Ring the title of “least repairable.”
The rings, which come in colors like dune and desert sand, cost $2,200. Wiens said the jewelry “looks sleek but hides a major flaw: its battery only lasts 500 charges.” Worse, he said, is the fact that replacing the battery is impossible without destroying the device entirely.
“Luxury items may be fleeting, but two years of use for $2,200 is a new low,” he said.
An AI-powered smart crib? Bosch’s “Revol” crib uses sensors, cameras and AI that the company says can help monitor vital signs like how an infant is sleeping, their heart and respiratory rates and more. The crib can also rock gently if the baby needs help falling asleep and signal to parents if a blanket or other object is interfering with breathing.
The company says users can how and where their data is stored. Bosch also says the crib can be transformed into a desk as children get older.
But EFF Executive Director Cindy Cohn said the crib preys on parents' fears and “collects excessive data about babies via a camera, microphone, and even a radar sensor.”
“Parents expect safety and comfort — not surveillance and privacy risks — in their children’s cribs,” she said in the report.
Too much waste? Although AI is everywhere at CES, Stacey Higginbotham, a policy Fellow at Consumer Reports, felt that SoundHound AI’s In-Car Commerce Ecosystem, powered by its Automotive AI, pushes it to unnecessary extremes.
The feature “increases energy consumption, encourages wasteful takeout consumption and distracts drivers—all while adding little value,” Higginbotham said. That landed the in-car system as “least sustainable” on the list.
Vulnerable to hacking TP-Link's Archer BE900 router won for “least secure” of CES. The company is a top-selling router brand in the US But its products are vulnerable to hacking, said Paul Roberts, founder of The Security Ledger.
"By Chinese law, TP-Link must report security flaws to the government before alerting the public, creating a significant national security risk," he said. “Yet TP-Link showcased its Archer BE900 router at CES without addressing these vulnerabilities.”
Who asked for this? The awards also feature a category called “who asked for this?” Top of that list was Samsung's Bespoke AI Washing Machine, which Nathan Proctor, senior director of US PIRG, a consumer advocacy group, said is filled “with features no one needs,” including the ability to make phone calls.
“These add-ons only make the appliance more expensive, fragile, and harder to repair,” he said.
The worst overall Gay Gordon-Byrne, executive director of The Repair Association called the LG “AI Home Inside 2.0 Refrigerator with ThinkQ” the worst product overall. The fridge adds “flashy features,” Gordon-Byrne said, including a screen and internet connection.
“But these come at a cost,” Gordon-Byrne said. “Shorter software support, higher energy consumption, and expensive repairs reduce the fridge’s practical lifespan, leaving consumers with an expensive, wasteful gadget.”