Saudi Arabia Warns against Upcoming Economic Pressure

Economy, trade and investment ministers presented their ideas and strategies to adapt to the current global situation at the FII forum in Riyadh. (Photo: Bashir Saleh)
Economy, trade and investment ministers presented their ideas and strategies to adapt to the current global situation at the FII forum in Riyadh. (Photo: Bashir Saleh)
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Saudi Arabia Warns against Upcoming Economic Pressure

Economy, trade and investment ministers presented their ideas and strategies to adapt to the current global situation at the FII forum in Riyadh. (Photo: Bashir Saleh)
Economy, trade and investment ministers presented their ideas and strategies to adapt to the current global situation at the FII forum in Riyadh. (Photo: Bashir Saleh)

As the ongoing Future Investment Initiative forum in Riyadh is discussing ways to address the turbulent conditions and the immediate economic pressures in the world, economy, trade, and investment ministers presented their ideas and strategies to adapt to the current global situation.

- Proactive outlook

Eng. Khalid Al-Falih, the Saudi Minister of Investment, affirmed that his government has adopted a proactive outlook to counter accelerating challenges that have raised global concern. He listed three main challenges facing the world's governments, including long-term political and security transition, energy shift and transformation of trade and supply chains.

“Governments adapt and succeed in these turbulent times. The first realistic transition is the security and political shift. Of course, Europe is the main player in light of the Russian-Ukrainian crisis, while the matter moves to China and Taiwan.”

The Saudi minister continued: “We are starting to see that countries have started strengthening their national and international security, as these challenges may continue for years…”

Al-Falih considered that the transformation at the level of energy, oil and gas represented the second challenge, which he said was inevitable due to climate change. The European crisis will increase its pace and will pave the way for the shift towards other types of energy, such as hydrogen.

Moreover, the minister saw that the third challenge was the transformation of trade and supply chains in light of globalization.

The three challenges highlight the urgent need for countries, companies and individuals for guarantees and security, he underlined, explaining that countries were spending huge amounts on defense technology and industries, which have become essential given the current conditions.

- Investment cooperation

Al-Falih said: “I discussed with the Finnish Minister of Investment the means to exchange ideas and experiences and reviewed the expenditures that we provide for defense.”

He admitted that energy would become expensive, as renewable energy sources would require new networks and modern infrastructure.

“These matters are controlled by the economic transformation and cause high inflation, elevated interest rates and high subscriptions, all of which lead to reduced growth and income,” he warned, stressing the need to focus on growth and exploitation of opportunities in technologies and investments.

- Standby mode

For his part, Ville Skinnari, Finnish Minister of Development Cooperation and Foreign Trade, said: “The recent crises made us ready for all future crises, as we faced the pandemic, worked on comprehensive security and strengthened health care, so we became among the top 5 countries in terms of GDP.”

He added: “I see in the Investment Initiative forum, the commitment to a better future. This is what our governments are doing, as they focus on investments, the first of which investing in defense.”

He stressed that the forum constituted an opportunity to talk about the new era with partners, praising Saudi Arabia’s remarkable path of development and progress.

- Hong Kong and the capital

Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region, stressed that the Hong Kong system would continue to support capital, in the presence of an independent judicial system.

“We will maintain our dealings with the US dollar and Hong Kong will continue to function as a free and best legally regulated financial market and international financial center,” he told the conference.

He continued: “Despite some external pressures and challenges, we consider 2023 as the year of security and opportunities because we have a wealth of experience that makes us excel. We have an urban area in the southwestern region with 9 million people and a per capita income of 70,000 dollars annually… We are also seeing significant progress in neighboring cities.”

Chan added that Hong Kong’s financial policy enjoyed high flexibility in communicating with the world.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.