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Justin Bieber Slams H&M ‘Trash’ Merchandise Featuring His Image 

Pop singer Justin Bieber. (AFP)
Pop singer Justin Bieber. (AFP)
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Justin Bieber Slams H&M ‘Trash’ Merchandise Featuring His Image 

Pop singer Justin Bieber. (AFP)
Pop singer Justin Bieber. (AFP)

Pop singer Justin Bieber lashed out at H&M over clothes featuring the Canadian artist's image and lyrics, saying the Swedish fashion retailer had not obtained his approval. 

"The H&M merch they made of me is trash and I didn't approve it," Bieber wrote in an Instagram story on Monday, encouraging his 270 million followers not to buy it. 

H&M said separately that it had removed the Bieber-related products from sale and they no longer appeared available in its online stores. 

"We have followed all approval stages, but while we are still checking this with all concerned parties, items have been removed from selling," an H&M spokesperson said in a written comment to Reuters. 

The online store of the world's second biggest fashion retailer is offering hoodies, t-shirts and sweatshirts with pictures of Bieber or quotes from his lyrics such as "I miss you more than life" from the song "Ghost" for prices between 79.99 and 349 Danish crowns ($49.80-$114).  

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Saudi Film Commission to Showcase Cultural Power of Cinema at 1st European Edition of SXSW in London

Saudi Film Commission to Showcase Cultural Power of Cinema at 1st European Edition of SXSW in London
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Saudi Film Commission to Showcase Cultural Power of Cinema at 1st European Edition of SXSW in London

Saudi Film Commission to Showcase Cultural Power of Cinema at 1st European Edition of SXSW in London

The Saudi Film Commission is participating in the inaugural European edition of the SXSW Festival, taking place in London from June 2 to 7.

SXSW is a prestigious global platform that brings together a select group of professionals and experts from various creative sectors through a variety of events, including panel discussions, musical and comedy performances, film and television screenings, exhibitions, technical competitions, and opportunities for professional development and partnership building.

The Commission’s participation includes screening a selection of short Saudi films under the “Saudi Film Nights” initiative, with the aim of showcasing Saudi storytelling and empowering national talent for international audiences.

The Commission is also organizing a panel session titled “Empowering the Film Industry in Saudi Arabia: From Vision to Reality,” which will explore the role of cinema in shaping national identity, preserving cultural heritage, and supporting local content as a tool of soft power.

Within the Saudi pavilion, the Commission is showcasing the Kingdom’s cinematic achievements through an exhibition featuring films that have sold over 250,000 tickets at the box office, participated in prestigious international festivals, or won global awards. This underscores the growth of the Saudi film industry and its rising prominence on the international stage.

The Saudi Film Commission is part of the joint Saudi pavilion, which includes other creative sector entities such as the Music Commission, the Culinary Arts Commission, the Fashion Commission, and MOCX. Together, they present a comprehensive view of the Kingdom’s rich and diverse cultural landscape.

This participation underscores the Film Commission’s commitment to expanding Saudi Arabia’s global presence, empowering creative talent, and positioning the Kingdom as a regional leader in the cinema industry.