NEOM CEO: We Will Be Model for New Economy Modern Projects, Cities

NEOM CEO Nadhmi Al-Nasr participates at the 2nd Municipal Investment Forum “FURAS” (Asharq Al-Awsat)
NEOM CEO Nadhmi Al-Nasr participates at the 2nd Municipal Investment Forum “FURAS” (Asharq Al-Awsat)
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NEOM CEO: We Will Be Model for New Economy Modern Projects, Cities

NEOM CEO Nadhmi Al-Nasr participates at the 2nd Municipal Investment Forum “FURAS” (Asharq Al-Awsat)
NEOM CEO Nadhmi Al-Nasr participates at the 2nd Municipal Investment Forum “FURAS” (Asharq Al-Awsat)

NEOM will be a model for modern projects and cities that represent the focus of the new economy, said CEO Nadhmi Al-Nasr. It will do so by embracing many different companies and industries while attracting qualitative foreign investments.

Al-Nasr pointed to NEOM’s efforts in implementing a circular economy based on model future thinking that enacts change at the level of production sectors and the standard of living. This enhances the contribution to the GDP.

He stressed that the giga project would produce 100 % clean energy on a large scale sufficient to operate at the level of NEOM’s energy needs while achieving net zero carbon emissions.

Al-Nasr pointed out that NEOM’s ambition is to build human-centered cities, which will change the global concept of traditional cities, which are usually built for cars and streets without any consideration for nature and people.

Speaking at the 2nd Municipal Investment Forum “FURAS,” Al-Nasr added that the NEOM project will redefine the concept of the city by embracing a 9 million population, and employing the city's resources, in addition to creating a new concept of environmentally friendly tourism.

He added that the project will offer several investment opportunities, various types of projects with different volume levels.

NEOM city is considered a gift from Saudi Arabia to humanity, affirmed al-Nasr.

During the Forum, Mayor of the Riyadh Region Prince Faisal Bin Abdulaziz Bin Ayyaf announced that Remat Al-Riyadh Development Company — the developmental arm of Riyadh Region Municipality — has offered the most significant investment opportunity of its kind in the region to invest in outdoor advertising in Riyadh city, in partnership with the private sector.

This investment opportunity includes building, operating, and maintaining outdoor billboards of different formats, in addition to the development of a number of digital zones.

It also focuses on operational excellence by including the highest technical, environmental, security, and safety standards; as well as comprehensive evaluation criteria to measure the expertise and capabilities of the potential investors in order to manage and operate the project with quality and efficiency, in accordance with the best international practices followed in the sector.

This is to contribute to unleash the potential of the Riyadh region by upgrading the level of municipal services and projects that aim to improve the urban landscape, raise the level of quality of life for the residents and visitors of Riyadh region, and achieve sustainability in the urban development of the region.

It is also considered the first in a series of investment opportunities launched by Remat Al-Riyadh Development Company, as it comes within the framework of what the company announced upon its launch by offering many possible investment opportunities to enable private sector participation.



The Future of Revenues in Syria: Challenges and Opportunities for the Interim Government

A money changer conducts a transaction in US dollars and Syrian pounds for a client on a street in Damascus (AFP)
A money changer conducts a transaction in US dollars and Syrian pounds for a client on a street in Damascus (AFP)
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The Future of Revenues in Syria: Challenges and Opportunities for the Interim Government

A money changer conducts a transaction in US dollars and Syrian pounds for a client on a street in Damascus (AFP)
A money changer conducts a transaction in US dollars and Syrian pounds for a client on a street in Damascus (AFP)

Syria faces significant challenges as discussions intensify about the post-Bashar al-Assad era, particularly in securing the necessary revenues for the Syrian interim government to meet the country’s needs and ensure its sustainability. The widespread destruction of the economy and infrastructure poses a dual challenge: rebuilding the nation while stimulating economic activity and ensuring sufficient financial resources for governance.

Currently, the interim government relies heavily on international and regional support during the transitional phase. Donor countries are expected to provide financial and technical assistance to help rebuild institutions and alleviate the suffering of the Syrian people.

However, as the country transitions, external support alone will not suffice. The government must identify sustainable revenue sources, such as managing natural resources, imposing taxes, and encouraging foreign investments.

Opportunities from the Syrian Diaspora

The Syrian diaspora is seen as a significant economic resource, contributing through remittances or involvement in reconstruction projects. However, realizing these opportunities requires the establishment of strong, transparent institutions, effective resource management, and a clear strategic plan to rebuild trust with both local and international communities.

Securing revenues for the interim government is not merely a financial challenge but also a test of its ability to lead Syria toward stability and prosperity.

Securing Economic Resources

Nasser Zuhair, head of the Economic and Diplomatic Affairs Unit at the European Policy Organization, stated that the interim government, currently led by Mohammed al-Bashir, may replicate its revenue-generating models from Idlib. Resources in Idlib were drawn from temporary measures that are insufficient for sustaining a national economy like Syria’s.

In an interview with Asharq Al-Awsat, Zuhair explained that these resources included taxation, fuel trade with Syrian Democratic Forces (SDF)-controlled areas, international aid for displaced persons in Idlib, remittances from the Syrian diaspora, and cross-border trade facilitated by Turkiye.

“The interim government believes that sanctions relief is a matter of months, after which it can begin to establish a sustainable economy. For now, it will rely on the same resources and strategies used in Idlib and other controlled areas,” Zuhair added.

Challenges and Opportunities

Despite the former regime’s reliance on illicit revenues, such as drug trafficking and Captagon production—estimated to account for 25% of government revenues—the interim government has several potential avenues for generating revenue.

International Aid

Zuhair emphasized that cross-border humanitarian aid indirectly supports local economies. “The current government understands that international and regional aid will be substantial in the coming period, particularly for refugee repatriation and infrastructure development,” he noted.

He added that efforts to secure funding from the Brussels Conference, which allocates about $7 billion annually to support Syria, will be critical. Strengthening ties with regional and European countries, such as Saudi Arabia, Kuwait, Germany, and the UK, is also a priority. However, securing such aid depends on establishing a political framework where Hayat Tahrir al-Sham (HTS) does not dominate governance.

He further noted that international and regional support will likely remain a key revenue source for the interim government, including humanitarian and developmental aid from organizations such as the United Nations and the World Bank.

Taxes and Tariffs

Zuhair highlighted taxes and tariffs as essential components of the government’s revenue strategy. This includes taxing local economic activities, customs duties on cross-border trade, and fair taxes on merchants and industrialists in major cities like Damascus and Aleppo.

“The government can also impose income, corporate, and property taxes while improving border management to maximize revenue from customs and tariffs,” he added.

Agriculture and Natural Resources

Syria’s vast and fertile agricultural lands present an opportunity for revenue generation, Zuhair underlined, explaining that taxes on agricultural products could contribute to state income. However, this sector faces logistical challenges and high production costs. By directing the agricultural sector toward self-sufficiency, the government could reduce dependence on imports and create surplus revenue, he remarked.

Additionally, managing natural resources such as oil and gas could provide a significant revenue stream if the government gains control over resource-rich areas like northeastern Syria, the official noted.

Reconstruction

Reconstruction presents another potential revenue source. International companies could be encouraged to invest in rebuilding efforts in exchange for fees or taxes. Public-private partnerships with local and foreign firms in sectors such as infrastructure and housing could also generate significant funds.

Remittances from the Diaspora

Zuhair stressed the importance of remittances from Syrians abroad, estimating that these transfers could reach $2 billion annually by 2025. Encouraging the diaspora to send funds to support family members and rebuild properties will be a key priority for the government.

Domestic Investments

The interim government has shown its ability to attract domestic investments in real estate, industry, commerce, and agriculture, despite international sanctions. According to Zuhair, leveraging Türkiye as an international gateway, the government could expand this model across Syria, taking advantage of the challenging economic conditions left by the previous regime to draw reasonable investments in its first year.

Tourism and Small Businesses

Revitalizing the tourism sector could directly contribute to revenue, he added, noting that restoring historical and cultural sites, once security and stability are achieved, will attract visitors and generate income.

In addition, encouraging small and medium-sized enterprises will help revive the economy and create jobs, Zuhair emphasized, pointing that supporting manufacturing industries could provide a sustainable revenue stream.