Imane Ayissi Adds African Touch to Paris Haute Couture Fashion Week

A model presents a creation by designer Imane Ayissi as part of his Haute Couture Spring/Summer 2023 collection show in Paris, France, January 26, 2023. (Reuters)
A model presents a creation by designer Imane Ayissi as part of his Haute Couture Spring/Summer 2023 collection show in Paris, France, January 26, 2023. (Reuters)
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Imane Ayissi Adds African Touch to Paris Haute Couture Fashion Week

A model presents a creation by designer Imane Ayissi as part of his Haute Couture Spring/Summer 2023 collection show in Paris, France, January 26, 2023. (Reuters)
A model presents a creation by designer Imane Ayissi as part of his Haute Couture Spring/Summer 2023 collection show in Paris, France, January 26, 2023. (Reuters)

Imane Ayissi wove African textiles into his haute couture collection shown in Paris on Thursday, mixing raffia-lined garments in bright colors with dresses coated in sequins or airy silk fringes.

"This is a window to show techniques of African artisans," said Ayissi.

Models walked down a runway in an ornate mansion near the Arc de Triomphe, parading sculptural dresses and sequin-coated tops that were trimmed with raffia.

A fitted minidress in splashes of orange, red and green featured a traditional tie-dye technique, with a sprinkling of orange Swarovski crystal embellishments added for sparkle.

"We've gone through some very difficult times, with the COVID-19 pandemic that was hard for everyone; it's time to try to rebound," said Ayissi, gesturing towards a hot pink dress.

The Cameroon-born designer, who is based in Paris, is currently featured in the Victoria & Albert Museum exhibit "Africa Fashion" in London.

Haute couture fashion week in Paris, which wound up on Thursday, features some of the most prestigious fashion houses, including Christian Dior and Chanel.



Sports Brand Puma Reports Flat First-Quarter Sales, Maintains 2025 Outlook 

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
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Sports Brand Puma Reports Flat First-Quarter Sales, Maintains 2025 Outlook 

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)

German sportswear brand Puma reported flat first-quarter sales and a decline in its profit margin on Thursday, and maintained its 2025 outlook, excluding any impact from US tariffs.

Puma replaced its CEO last month after a string of profit warnings as the company struggled to drive consistent sales growth, with its new shoes ranges like the Speedcat not doing as well as the company had expected.

Shares were up around 2% in early trading on Thursday. Puma's stock is down 47% since the start of the year, as missed sales and profit expectations weigh.

First-quarter sales of 2.08 billion euros ($2.35 billion) were slightly better than analysts' average forecast of 2.04 billion euros, and up 0.1% from the first quarter of last year.

Weaker sales to retailers in the US and China drove Puma's wholesale business - its main sales driver - down by 3.6%, but stronger online sales helped its direct-to-consumer business grow 12% to 546.5 million euros.

Puma has named former Adidas sales chief Arthur Hoeld as its new CEO to turn performance around. The board is leading the company until Hoeld takes over on July 1.

The company's gross profit margin for the first quarter declined by 0.6 percentage points to 47%.

Puma stuck to its 2025 outlook for "low-to mid-single-digit" sales growth, but said that excludes any impact from US tariffs.

It has already reduced its US imports from China, which are subject to tariffs of 145%, Chief Financial Officer Markus Neubrand said.

Like its competitors Adidas and Nike, Puma would be hit hard if US President Donald Trump reinstates steep tariffs on Southeast Asia, currently paused until July.

Puma buys 28% of its products from factories in China, with Vietnam a close second at 26%, and Cambodia producing 16%.

It plans to cut 500 corporate positions globally by the end of the second quarter as part of a cost-cutting drive, Neubrand said in March.