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Kering Appoints de Sarno as Gucci Creative Director

A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau
A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau
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Kering Appoints de Sarno as Gucci Creative Director

A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau
A Gucci sign is seen outside a shop in Paris, France, December 18, 2017. REUTERS/Charles Platiau

French luxury giant Kering appointed Sabato de Sarno as creative director of its star brand Gucci, it said on Saturday.

De Sarno began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held several positions before being appointed fashion director overseeing both men's and women's collections.

At Gucci, he will be tasked with reviving the fortunes of a brand that, after stellar growth between 2015 and 2019, has been losing momentum in recent years.

Creative director Alessandro Michele left abruptly in November after seven years in the job, following tensions with Kering's top management, sources told Reuters.

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Tan Leather, Trio of Protestors Parade Hermes Catwalk in Paris

Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)
Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)
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Tan Leather, Trio of Protestors Parade Hermes Catwalk in Paris

Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)
Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)

For her spring summer runway show, Hermes designer Nadege Vanhee sent out a parade of mesh crop tops and calfskin coats in tan hues on Saturday, a lineup that was briefly interrupted by three animal rights activists.
The show was kicking off with a series of light, beige looks -- loose trousers, sheer tops and a suede coat cinched in the back -- when the first protestor from the People for the Ethical Treatment of Animals (PETA) group burst on to the catwalk, wielding a sign calling for the label to stop using exotic skins, Reuters reported.
She was wrestled out of a side door by security guards just before the next model arrived, dressed in a buttery leather bomber jacket paired with a high waisted culotte.
Security guards nabbed another protestor who jumped on the catwalk shortly after, rushing her out the same side door in time for the next look -- a sheer top in ivory that matched the model's trousers and handbag.
The parade continued, featuring long sheer skirts unzipped to the thighs, bright pink dresses and belted outerwear.
When a third protestor suddenly appeared, the audience gasped. Her appearance was also brief, and the show continued.
It is not the first time PETA protestors have targeted the French label, known for its highly-coveted Birkin bags, with versions in exotic skins famous for fetching prices reaching as much as several hundred thousand dollars in auctions.
Paris Fashion Week, which started on Sept. 23, features dozens of brands including Dior, Louis Vuitton, Saint Laurent, Chanel and Victoria Beckham, wraps up Oct. 1.
PETA also targeted the Dior show earlier this week for the brand's use of feathers, with just one protestor very briefly entering the catwalk.