Electronic Arts Cuts Bookings View on ‘Star Wars’ Game Delay, Spending Slowdown

A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
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Electronic Arts Cuts Bookings View on ‘Star Wars’ Game Delay, Spending Slowdown

A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)
A smartphone with the Electronic Arts logo is seen in front of a displayed "Battlefield 2042" logo in this illustration taken September 16, 2021. (Reuters)

Electronic Arts Inc lowered its annual bookings forecast on Tuesday, as the videogame publisher delayed the release of a title based on the "Star Wars" franchise and consumers dialed back spending in a sagging economy.

The company's shares fell nearly 7% in extended trading as the results added to last week's grim gaming forecast from Xbox maker Microsoft Corp, fanning fears that a downturn in the industry was set to continue this year.

After two years of pandemic-driven growth, the gaming market fell 4.3% in 2022, according to estimates from analytics firm NewZoo. Some of the drop was due to a lack of big new titles.

EA on Tuesday pushed out the launch of "Star Wars Jedi: Survivor" by six weeks to April 28, which would fall into its next fiscal year. The game is a sequel to its 2019 "Star Wars Jedi: Fallen Order" title that has drawn over 20 million players.

The results, meanwhile, showed that recent launches were not doing enough to draw consumers, who are prioritizing essentials in the face of still-high inflation and rising interest rates.

The company, which in recent months released "Need for Speed Unbound" and the latest installment in its "FIFA" series, now expects annual bookings between $7.07 billion and $7.17 billion. It had forecast $7.65 billion to $7.85 billion previously.

Its third-quarter adjusted sales and profit also came in below analysts' expectations, according to Refinitiv data.

"Weak, but not a disaster," Wedbush Securities analyst Michael Pachter said of the results, adding the "Star Wars" title delay led to a "huge shift of earnings" into next year.

"Demand in free-to-play is down a bit, my best guess is that consumers are freaked out by inflation and fears of a recession," he said.

Companies like EA monetize free-to-play games by selling virtual items such as loot boxes and characters to people.



Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
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Cards to Consoles: Nintendo Opens First Museum

(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)
(FILES) This photo taken on September 24, 2024 shows large console-shaped pillows in the gift shop during a media preview of the new Nintendo Museum, located inside a renovated old factory, in the suburbs of Kyoto. (Photo by Richard A. Brooks / AFP)

Nintendo opened its first museum on Wednesday in a renovated factory in Kyoto, showcasing the long history of the Japanese video game giant from playing cards to "Super Mario.”

The company began life in 1889 producing Japanese playing cards called "hanafuda" as well as Western-style ones. Nintendo launched its first home video-game machines in 1977.

Many exhibits at the museum in Kyoto's Uji city are interactive -- including an area where two people can play Mario and Donkey Kong games together on a giant console.

Other zones focus on Nintendo's vintage products. For example, there is a digital version of an ancient Japanese poetry game, and a workshop for fans to create their own hanafuda cards.

Tickets, priced at 3,300 yen ($22.60) for adults and less for children, are already sold out for October and November, AFP reported.

"Visitors can learn about Nintendo's commitment to manufacturing that places importance on play and originality," Shigeru Miyamoto, the renowned creator of "Super Mario" and other games said in a video in August.

The "Super Mario" games were launched in 1985, two years after the company began selling its classic Nintendo Entertainment System (NES) console.

The museum is part of efforts by Nintendo to broaden its brand exposure, including with a smash-hit animated movie last year featuring the Italian plumber and his colorful crew.

The company has also built a "Super Nintendo World" zone at the Universal Studios Japan theme park, featuring a Mario Kart ride with a real-life Bowser's Castle.

A similar area is set to open at the park's huge Orlando location next year.

Nintendo first announced plans for the museum in 2021.

Kensaku Namera, an analyst at Nomura Securities, told AFP that the museum fits into Nintendo's strategy as a place where "people can interact" with its gaming franchises.

Repurposing an old factory built in 1969, which was once used by Nintendo for producing playing cards and later repairing consoles, is also a canny move, he said.

"It's an effective reuse of assets" by Nintendo, Namera said.