UAE Initiative on Sustainable Agricultural Practices Launched

UAE Minister of Climate Change and Environment during the announcement of the initiative on Monday. (Asharq Al-Awsat)
UAE Minister of Climate Change and Environment during the announcement of the initiative on Monday. (Asharq Al-Awsat)
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UAE Initiative on Sustainable Agricultural Practices Launched

UAE Minister of Climate Change and Environment during the announcement of the initiative on Monday. (Asharq Al-Awsat)
UAE Minister of Climate Change and Environment during the announcement of the initiative on Monday. (Asharq Al-Awsat)

An initiative on sustainable agricultural practices was launched in the UAE on Monday, following the success of the inaugural edition of the Greenhouse Accelerator Program.

The initiative is a partnership between the UAE Ministry of Climate Change and Environment (MOCCAE) and Food Tech Valley and PepsiCo.

As part of the program with PepsiCo, the entities will offer technical and strategic mentorship to applicants participating in the program, as well as access to local and regional knowledge networks.

“By supporting the PepsiCo Greenhouse Accelerator Program: MENA Sustainability Edition, we are not only continuing the momentum from last year and expanding innovation in agriculture but also building on the country’s wider commitment to tackling climate change with clear vision and action,” said Mariam Almheiri, UAE Minister of Climate Change and Environment.

She added that with the UAE preparing to host COP28 and President of the UAE Sheikh Mohamed bin Zayed Al Nahyan announcing the year 2023 as the Year of Sustainability, “there will be an enormous spotlight on innovators who can develop solutions to optimize the valuable natural resources needed in agriculture.”

The minister went on to say that “from saving water and reducing electricity to rethinking processes and strategies, sustainable agriculture is the key to ensuring food security for everyone while being considerate of our shared environment.”

“Our best wishes accompany the start-ups who are dreaming big and putting their solutions on the map, where they can grow into opportunities that can sustain long-term economic and environmental prosperity.”

For his part, Project Lead for Food Tech Valley Ahmed AlShaibani said “establishing food security is a crucial part of the quest for a more sustainable future, especially in the MENA region.”

He added that “by engaging the latest technologies and inspiring start-ups who are at the forefront of innovation, we can help transform agriculture so that it can deliver sustainable local production and diversified imports that will enhance the self-sufficiency of countries and contribute to a sustainable global food supply chain.”

“We’re excited to see agriculture at the heart of this year’s PepsiCo Greenhouse Accelerator Program: MENA Sustainability Edition and we’re delighted to support this fantastic initiative that also feeds into our mission to build a smarter food system together.”

Through pep+, the company is working to source crops and ingredients in ways that restore the soil and strengthen farming communities, and the Greenhouse Accelerator Program is intended to unlock innovative and disruptive agricultural solutions in partnership with purpose-driven start-ups from the region.

Aamer Sheikh, CEO – Middle East, PepsiCo., said: “We understand the crucial role of innovation and sustainability in driving forward our pep+ strategy.”

“After seeing first-hand the positive impact felt by innovators during the first regional round of the Greenhouse Accelerator Program, we are proud to build on this momentum with a second edition – expanding the program to Egypt and playing a meaningful part in helping entrepreneurs tackle sustainability challenges.”

“With the region heavily reliant on imports, it's essential that we support the passionate change-makers working to make a significant impact through positive agricultural practices.”

“The private sector has an important role to play in addressing the major challenges facing the MENA region, such as food security, arid climate, scarce arable land, and limited water supply, and our goal is to lead by example,” he added.



Riyadh to Host 3rd Edition of Saudi Tourism Forum Under the Slogan ‘To Discover’

A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
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Riyadh to Host 3rd Edition of Saudi Tourism Forum Under the Slogan ‘To Discover’

A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)

Riyadh is set to host the third edition of the Saudi Tourism Forum from January 7 to 9 at Roshn Front.

Organized in partnership with the Ministry of Tourism, the Saudi Tourism Authority, and the Tourism Development Fund, the event will run under the theme "To Discover."

This year’s forum serves as a dynamic platform to highlight new and unique tourist destinations across the Kingdom, offering visitors innovative experiences while showcasing Saudi Arabia’s diverse tourism potential. With over 100 exhibitors, the forum provides an expansive space to explore the latest developments in the tourism sector, spotlight major investment projects, and foster skill development and partnerships to drive tourism growth.

Chief Executive Officer of 4M Event and Chairman of the Forum’s Organizing Committee Eng. Hamza Nasser emphasized the forum’s role in advancing collaboration within the tourism sector. "Through the forum, we aim to promote the beauty of Saudi tourist destinations, enhance cooperation among stakeholders, and raise awareness about investment and development opportunities. This aligns with the goals of the Kingdom’s Vision 2030,” he said.
Since its inception, the Saudi Tourism Forum has significantly advanced efforts to promote the Kingdom's rich cultural heritage and distinctive tourist sites. Supported by prominent partners and sponsors, the event underscores a shared commitment to developing this vital sector.
The program will feature a variety of seminars and workshops, offering insights into the latest trends and developments in tourism. Attendees will have the opportunity to engage with keynote speakers, decision-makers, and industry professionals, enhancing their skills and knowledge.
The forum is expected to attract a diverse audience, including business leaders, investors, officials, and dignitaries, creating fertile ground for collaboration and partnerships.