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Fashion Retailer H&M's December-February Local-Currency Sales up 3%

Fashion Retailer H&M's December-February Local-Currency Sales up 3%

Wednesday, 15 March, 2023 - 07:45
H&M reported on Wednesday a 12% increase in December-February net sales. (Reuters)

H&M, the world's second-biggest fashion retailer, reported on Wednesday a 12% increase in December-February net sales while, measured in local currencies, sales were up 3%.


The Swedish group said net sales for the period, its fiscal first quarter, were up 12% from a year earlier to 54.9 billion crowns ($5.26 billion). Analysts polled by Refinitiv had on average forecast an 11% rise in net sales to 54.4 billion crowns.


It said in a statement that excluding Russia, Belarus and Ukraine the rise in net sales was 16%, and in local currencies, 7%. it did not comment furhter on the quarterly sales.


Budget player H&M last year saw profits tumble as it, seeking to retain its price-sensitive customers, did not fully pass on soaring raw material, freight and energy costs to its price tags.


The group, which is now in the midst of a programme to reduce staff and cut other costs, will publish its full quarterly report on March 31.


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