UFC and WWE Combine to Create $21.4B Entertainment Company

A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
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UFC and WWE Combine to Create $21.4B Entertainment Company

A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)

WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.

A new publicly traded company will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.

The companies put the enterprise value of UFC at $12.1 billion and WWE at $9.3 billion.

The new business will be led by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role at the new company.

The announcement comes after Vince McMahon, the founder and majority shareholder of WWE, returned to the company in January and said that it could be up for sale.

Rumors swirled about who would possibly be interested in buying WWE, with chatter focusing on companies such as Endeavor, Disney, Fox, Comcast, Amazon and Saudi Arabia’s Public Investment Fund.

Industry experts had viewed WWE as an attractive acquisition target given its global reach and loyal fanbase, which includes everyone from minors to seniors and a wide range of incomes.

The company held its marquee event, WrestleMania, over the weekend. Last year, WWE booked revenue of $1.3 billion.

The company is also a social media powerhouse. It surpassed 16 billion social video views in the final quarter of last year. It has nearly 94 million YouTube subscribers and has more than 20 million followers on TikTok. Its female wrestlers comprise five out of the top 15 most followed female athletes in the world, across Facebook, Twitter & Instagram, led by Ronda Rousey with 36.1 million followers.

WWE had more than 7.5 billion digital and social media views in January and February of this year, up 15% from the same time frame a year ago.

Shares of World Wrestling Entertainment Inc., based in Stamford, Connecticut, slumped 4% before the opening bell Monday. Shares of Endeavor, based in Beverly Hills, California, rose 3%.



George Lucas Brings the Force to Comic-Con in Historic First Visit 

US filmmaker George Lucas speaks during the Sneak Peek of the Lucas Museum of Narrative Art panel in Hall H of the convention center during Comic-Con International in San Diego, California on July 27, 2025. (AFP)
US filmmaker George Lucas speaks during the Sneak Peek of the Lucas Museum of Narrative Art panel in Hall H of the convention center during Comic-Con International in San Diego, California on July 27, 2025. (AFP)
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George Lucas Brings the Force to Comic-Con in Historic First Visit 

US filmmaker George Lucas speaks during the Sneak Peek of the Lucas Museum of Narrative Art panel in Hall H of the convention center during Comic-Con International in San Diego, California on July 27, 2025. (AFP)
US filmmaker George Lucas speaks during the Sneak Peek of the Lucas Museum of Narrative Art panel in Hall H of the convention center during Comic-Con International in San Diego, California on July 27, 2025. (AFP)

Comic-Con fans pulled out their lightsabers Sunday to welcome "Star Wars" creator George Lucas to the prominent pop culture convention for the very first time.

Attendees lined up for hours to grab a seat inside the 6,500-person capacity venue in San Diego, California to see the legendary filmmaker behind the "Indiana Jones" franchise speak at the event on its final day.

Comic-Con, which draws some 130,000 attendees, has become an important platform for movie studios and their stars to showcase the latest film and television offerings, especially those with a genre fan base.

"We've been waiting five decades for this!" said panel moderator Queen Latifah, who oversaw the discussion by Lucas and other filmmakers.

Instead of discussing his film works, however, Lucas graced the convention to preview the Lucas Museum of Narrative Art -- opening in Los Angeles in 2026 -- which the director co-founded with his wife, businesswoman Mellody Hobson.

"I've been collecting art since I was in college," Lucas, 81, told the crowd, adding that he has amassed tens of thousands of pieces in his collection.

"I've been doing this for 50 years now, and then it occurred to me that what am I going to do with it all because I, I refuse to sell it.

"I could never do that, it's just, it's not what I think art is -- I think it's more about an emotional connection," the director said.

In his description of the museum, Lucas said the institution will feature a blend of works.

They include illustrations by Normal Rockwell, Jessie Willcox Smith and N.C. Wyeth; artworks by Frida Kahlo, Jacob Lawrence, Charles White and Robert Colescott; and pieces by cartoonists and artists like Winsor McCay, Frank Frazetta and Jack Kirby.

The museum, housed in a sleek, curved building, will also feature items from Lucas's films and other exclusive pieces.

For the "Star Wars" mastermind, the museum aims to be a tribute to the importance of narrative art.

"When you're born, the baseline is fear. And as you go through life, you're curious about things, but you're especially curious about things you don't understand, and therefore that's a threat to you.

"And as a result, you make up stories to make it feel good," he continued.

"Science fiction is a myth... but we've made it real because of science fiction books and art."

- 'A critical moment' -

Among the other members of the panel were Oscar-winning director Guillermo del Toro and production designer Doug Chiang, who shaped the aesthetic of the "Star Wars" universe for decades.

"What's remarkable about George is that he leads from the heart, and this museum is him," Chiang said.

Del Toro, who will release his latest film "Frankenstein" in November, said many of the museum's pieces will celebrate freedom of speech.

"We are in a critical moment in which one of the things they like to disappear is the past, you know, and this is memorializing a popular, vociferous, expressive and eloquent moment in our visual past that belongs to all of us," Del Toro said.

The fantasy filmmaker also described comics as a medium with "a lot of social conscience" and joked that comic artists "were the first one to punch a Nazi" in their works.

"What a panel!" said attendee Jesse Goldwater, who traveled to San Diego from Los Angeles.

"They are the embodiment of Comic-Con itself, without them Comic-Con wouldn't exist."