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Google Launches Short Videos Promoting Tourism in Saudi Arabia

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
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Google Launches Short Videos Promoting Tourism in Saudi Arabia

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”
Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google”

Google has launched the first episode of a new series of short videos dubbed “Saraina m3 Google” aimed at promoting tourism in Saudi Arabia with the help of Saudi content creators. The series includes three tours in Jeddah, during which the content creators use Google to explore special historic, artistic, and natural destinations. The series is produced in Arabic, and subtitled in English to connect with a wide audience that speaks both languages around the world.

Featuring content creators Sultan al-Badran and Mosab al-Maliki, the first episode covers the artistic and cultural aspects of the city. They tour in the Islamic Arts Biennale and Hayy Jameel, considered the creativity hub in the city center. The second episode highlights the historic “Al Balad” area in Jeddah, while the third episode celebrates the natural aspect of the city with a boat trip in the heart of the Red Sea.

During their tours, Badran and Maliki used google tools including search, maps, and lens to find the local related information.

Dina Al Samhan, head of Google Advertising Partnerships in Saudi Arabia, said: “This series is our first collaboration with Saudi talents to promote the Kingdom in new and creative ways. Google looks forward to collaborate with more local creators to help explore and promote tourism across the kingdom.”

The series features other Saudi content creators including Yazeed al-Dereni and Maram Beeko, as well as Abrar, a Saudi local guide on Google Maps, who shed lights on the importance of supporting local businesses by adding credible reviews on Google Maps.

According to Google's internal data, global searches on Google for Saudi Arabia as a travel destination increased by 160 percent in 2022 year over year. Jeddah was the second most searched travel destination by residents in the Kingdom last year. “Saraina m3 Google” will be posted on Google’s social media channels, and on Google’s official blog in Arabic.

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Varieties

Japan Startup Hopeful Ahead of Second Moon Launch

Japan's Ryoyu Kobayashi soars through the air during the trial round of the Four Hills FIS Ski Jumping tournament (Vierschanzentournee), in Innsbruck, Austria on January 4, 2025. (Photo by GEORG HOCHMUTH / APA / AFP)
Japan's Ryoyu Kobayashi soars through the air during the trial round of the Four Hills FIS Ski Jumping tournament (Vierschanzentournee), in Innsbruck, Austria on January 4, 2025. (Photo by GEORG HOCHMUTH / APA / AFP)
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Japan Startup Hopeful Ahead of Second Moon Launch

Japan's Ryoyu Kobayashi soars through the air during the trial round of the Four Hills FIS Ski Jumping tournament (Vierschanzentournee), in Innsbruck, Austria on January 4, 2025. (Photo by GEORG HOCHMUTH / APA / AFP)
Japan's Ryoyu Kobayashi soars through the air during the trial round of the Four Hills FIS Ski Jumping tournament (Vierschanzentournee), in Innsbruck, Austria on January 4, 2025. (Photo by GEORG HOCHMUTH / APA / AFP)

Japanese startup ispace vowed its upcoming second unmanned Moon mission will be a success, saying Thursday that it learned from its failed attempt nearly two years ago.

In April 2023, the firm's first spacecraft made an unsalvageable "hard landing", dashing its ambitions to be the first private company to touch down on the Moon.

The Houston-based Intuitive Machines accomplished that feat last year with an uncrewed craft that landed at the wrong angle but was able to complete tests and send photos.

With another mission scheduled to launch next week, ispace wants to win its place in space history at a booming time for missions to the Moon from both governments and private companies.

"We at ispace were disappointed in the failure of Mission 1," ispace founder and CEO Takeshi Hakamada told reporters.

"But that's why we hope to send a message to people across Japan that it's important to challenge ourselves again, after enduring the failure and learning from it."

"We will make this Mission 2 a success," AFP quoted him as saying.

Its new lander, called Resilience, will blast off from Kennedy Space Center in Florida on January 15, along with another lunar lander built by US company Firefly Aerospace.

If Resilience lands successfully, it will deploy a micro rover and five other payloads from corporate partners.

These include an experiment by Takasago Thermal Engineering, which wants to split water into oxygen and hydrogen gas with a view to using hydrogen as satellite and spacecraft fuel.

- Rideshare -

Firefly's Blue Ghost lander will arrive at the Moon after travelling 45 days, followed by ispace's Resilience, which the Japanese company hopes will land on the Earth's satellite at the end of May, or in June.

For the program, officially named Hakuto-R Mission 2, ispace chose to cut down on costs by arranging the first private-sector rocket rideshare, Hakamada said.

Only five nations have soft-landed spacecraft on the Moon: the Soviet Union, the United States, China, India and, most recently, Japan.

Many companies are vying to offer cheaper and more frequent space exploration opportunities than governments.

Space One, another Japanese startup, is trying to become Japan's first company to put a satellite into orbit -- with some difficulty so far.

Last month, Space One's solid-fuel Kairos rocket blasted off from a private launchpad in western Japan but was later seen spiraling downwards in the distance.

That was the second launch attempt by Space One after an initial try in March last year ended in a mid-air explosion.

Meanwhile Toyota, the world's top-selling carmaker, announced this week it would invest seven billion yen ($44 million) in Japanese rocket startup Interstellar Technologies.

"The global demand for small satellite launches has surged nearly 20-fold, from 141 launches in 2016 to 2,860 in 2023," driven by private space businesses, national security concerns and technological development, Interstellar said.