Peak Selling Season of Saudi Shemagh

 A seller displays dozens of shemaghs, as sales reach their peak at the end of Ramadan. (Asharq Al-Awsat)
A seller displays dozens of shemaghs, as sales reach their peak at the end of Ramadan. (Asharq Al-Awsat)
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Peak Selling Season of Saudi Shemagh

 A seller displays dozens of shemaghs, as sales reach their peak at the end of Ramadan. (Asharq Al-Awsat)
A seller displays dozens of shemaghs, as sales reach their peak at the end of Ramadan. (Asharq Al-Awsat)

Experts in the manufacturing and import of the Saudi shemagh revealed that this traditional dress has reached the highest annual sales season, recording sales estimated at about 900 million riyals annually.

They pointed to new consumer trends, especially among the younger generation, as a number of international brands have joined the race to acquire the biggest share of the market.

The shemagh is a traditional garment for men in the Arabian Gulf region and some Arab regions in Iraq, Jordan, Syria and Yemen, where it is considered part of the culture men’s clothing, whether at work or during social events and others.

In remarks to Asharq Al-Awsat, CEO of Al-Imtiaz Company Ltd., Fahd bin Abdulaziz Al-Ajlan, said that the volume of the shemagh market ranged between 700 and 900 million riyals annually.

He added that between 9 and 11 million shemaghs and ghutras were sold annually, stressing that the percentage of sales during Eid al-Fitr season and other holidays represented nearly 50 percent of the annual sales volume.

Regarding market and consumer trends, Al-Ajlan indicated that the majority of consumers of the shemagh and ghutra belonged to the young generation born between 1997 and 2012.

He noted that international brands, such as Pierre Cardin, S.T. Dupont, Cerruti 1881 and others, have joined the shemagh and ghutra market, contributing to raising the quality and specifications of the product.

For his part, Nasser Al-Hamid, manager of a shemagh shop in Riyadh, explained that the sales increase in the last ten days of Ramadan every year and reach their peak in the last two nights before Eid al-Fitr.

Hamid also noted that the market has witnessed, in the last ten years, a variety of new designs and brands, paving the way for a greater competition between companies in terms of quality and price, and in marketing campaigns.



Colombia Joins Belt and Road Initiative as China Courts Latin America 

Chinese President Xi Jinping meets with Colombian President Gustavo Petro at the Great Hall of the People in Beijing, China, 14 May 2025. (EPA /Xinhua / Huang Jingwen)
Chinese President Xi Jinping meets with Colombian President Gustavo Petro at the Great Hall of the People in Beijing, China, 14 May 2025. (EPA /Xinhua / Huang Jingwen)
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Colombia Joins Belt and Road Initiative as China Courts Latin America 

Chinese President Xi Jinping meets with Colombian President Gustavo Petro at the Great Hall of the People in Beijing, China, 14 May 2025. (EPA /Xinhua / Huang Jingwen)
Chinese President Xi Jinping meets with Colombian President Gustavo Petro at the Great Hall of the People in Beijing, China, 14 May 2025. (EPA /Xinhua / Huang Jingwen)

Colombia formally agreed on Wednesday to join China's vast Belt and Road infrastructure initiative, as Beijing draws Latin America closer in a bid to counter the United States.

Latin America has emerged as a key battleground in US President Donald Trump's confrontations with China, and the region is coming under pressure from Washington to choose a side.

China has surpassed the United States as the biggest trading partner of Brazil, Peru, Chile and other Latin American nations, and two-thirds of countries there have signed up to Chinese leader Xi Jinping's Belt and Road infrastructure drive.

On the sidelines of a major gathering of regional leaders in Beijing on Wednesday, Colombia became the latest country to join the massive global initiative.

Colombia's foreign ministry hailed the agreement as a "historic step that opens up new opportunities for investment, technological cooperation, and sustainable development for both countries".

And after a meeting with Colombian President Gustavo Petro, Xi urged the countries to take the opportunity of Colombia formally joining the "Belt and Road Initiative family" to enhance their cooperation, Beijing's state media said.

Posting a video of the signing to social media platform X, Petro wrote that "the history of our foreign relations is changing".

"From now on, Colombia will interact with the entire world on a footing of equality and freedom," he wrote.

The BRI is a central pillar of Xi's bid to expand China's economic and political clout overseas.

For more than a decade, it has provided investment for infrastructure and other large-scale projects around the world, offering Beijing political and economic leverage in return.

Last year, Xi inaugurated Latin America's first Beijing-funded port in Chancay, Peru -- a symbol of the Asian superpower's growing influence on the continent.

- 'Defenders of free trade' -

This week's China-CELAC Forum in Beijing has seen China cast itself as the defender of the multilateral order and the backer of the Global South, with Xi pledging on Monday $9.2 billion in credit towards development.

That pledge was part of a broad set of initiatives aimed at deepening cooperation, including on infrastructure and clean energy.

Beijing will also cooperate in counterterrorism and fighting transnational organized crime, Xi said, as well as enhancing exchanges such as scholarships and training programs.

During a meeting with Chilean President Gabriel Boric on Wednesday, Xi said that the "resurgence of unilateralism and protectionism is severely impacting the international economic and trade order," according to Chinese state news agency Xinhua.

"As staunch defenders of multilateralism and free trade, China and Chile should strengthen multilateral coordination and jointly safeguard the common interests of the Global South," Xi told Boric.

Also in attendance at the China-CELAC forum was Brazilian President Luiz Inacio Lula da Silva, who arrived in Beijing on Saturday for a five-day state visit.

Addressing delegates, Lula said his region did not "want to repeat history and start a new Cold War", adding: "Our goal is to be an asset to the multilateral order for a global good".

In talks with Lula on Tuesday, Xi said the two countries should "strengthen cooperation" and together "oppose unilateralism", according to Chinese state media.

The United States and China have faced off in Latin America, including over the Panama Canal, which Trump has for months vowed to reclaim from alleged Chinese influence.

Washington considered a Hong Kong company's operation of ports at both ends of the interoceanic waterway to be a threat to its national security, but Beijing has dismissed the claims.

And China's market regulator is looking into a deal by Hong Kong conglomerate CK Hutchison to offload 43 ports in 23 countries -- including its two on the Panama Canal -- to a US-led consortium.

The world's two largest economies are two of the top users of the canal, through which five percent of all global shipping passes.