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Establishing Qiddiya Investment Company Supports Saudi Entertainment Industry

Qiddiya Sign (Asharq Al-Awsat)
Qiddiya Sign (Asharq Al-Awsat)
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Establishing Qiddiya Investment Company Supports Saudi Entertainment Industry

Qiddiya Sign (Asharq Al-Awsat)
Qiddiya Sign (Asharq Al-Awsat)

Saudi Arabia has incorporated Qiddiya as a standalone business entity called Qiddiya Investment Company (QIC), a key step in testablishing a new phase of the entertainment industry in Saudi Arabia.

Saudi Ministry of Commerce and Investment registered QIC, which will oversee the development of Qiddiya, as a closed joint-stock company, wholly owned by the Kingdom’s sovereign investment fund, Public Investment Fund (PIF), according to a Ministry of Culture and Information statement released on Monday.

Saudi Arabia’s Custodian of the Two Holy Mosques King Salman and Crown Prince Mohammed bin Salman last month attended the launch ceremony of the project, which was announced in April last year as one of the three major projects of Vision 2030.

Covering 334 square kilometers, about 2.5 times the size of Walt Disney World, Qiddiya will shape Saudi Arabia’s multi-sector economy, help secure sustainable growth and improve the quality of services to citizens.

Qiddiya is one of the entertainment projects that will change investments in entertainment sector all around the world. QIC will allow the domestic economy to recapture a market share of billions of dollars spent annually by Saudis on foreign tourism. These funds will remain inside the country to be reinvested for the benefit of citizens.

Qiddiya CEO Michael Reininger explained that Qiddiya will be a fully independent entity, and will draft its own budget, aiming to move forward with this project that has the potential to enrich the lives of all Saudis.

“This step brings us closer to the day when we can satisfy the demand of a powerful and untapped Saudi market for new and accessible activities. It is for these future visitors – the nearly two thirds of the Kingdom’s population under 35, the more than 7 million people who reside within 40 kilometers of our location on the doorstep of Riyadh – that we at Qiddiya Investment Company aspire to build a better future filled with culture, sports, entertainment, and opportunity,” he said.

By the third phase of the project between 2026 and 2035, the entertainment city would have been established and will provide 11,000 housing units, in addition to the raise in gross domestic product, while the number of visitors to the entertainment city is expected to reach 31 million visitors.

Qiddiya Investment Company (QIC) was established on May 10 2018 to lead the development of Qiddiya, a leading entertainment destination in Saudi Arabia, as a center for activities, discovery and participation.

Qiddiya is envisioned as a gigantic entertainment hub with facilities divided into six main components: amusement parks; sports tracks, auto and motorcycle racing areas on desert and asphalt tracks; indoor ski slopes and water parks; natural attractions; and cultural and heritage events. The project includes resorts, hotels, restaurants and residential units.

As a key component of Vision 2030, Qiddiya will provide many opportunities that contribute to economic diversification and enhance the quality of life for Saudi citizens. The project is located just 30 minutes from the capital, Riyadh, and laid its foundation stone in April 2018, and the first phase will be completed in 2022.

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Business

Shehbaz Sharif: We Repaid $3.5 Billion in Debt Thanks to Saudi Arabia’s 'Pivotal' Support

Saudi Crown Prince Mohammed bin Salman holding talks with Pakistan's Prime Minister Shehbaz Sharif in Jeddah on March 12, 2026 (SPA).
Saudi Crown Prince Mohammed bin Salman holding talks with Pakistan's Prime Minister Shehbaz Sharif in Jeddah on March 12, 2026 (SPA).
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Shehbaz Sharif: We Repaid $3.5 Billion in Debt Thanks to Saudi Arabia’s 'Pivotal' Support

Saudi Crown Prince Mohammed bin Salman holding talks with Pakistan's Prime Minister Shehbaz Sharif in Jeddah on March 12, 2026 (SPA).
Saudi Crown Prince Mohammed bin Salman holding talks with Pakistan's Prime Minister Shehbaz Sharif in Jeddah on March 12, 2026 (SPA).

Pakistan’s Prime Minister Shehbaz Sharif announced on Wednesday that his country had successfully repaid $3.5 billion in mandatory bilateral debt, affirming that this achievement came thanks to the “pivotal” support of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, and Crown Prince Mohammed bin Salman.

He clarified that this repayment did not affect the stability of foreign exchange reserves; rather, it strengthened market confidence in Pakistan’s ability to meet its international obligations.

The Kingdom had announced the provision of substantial financial support to Pakistan, including the extension of the term of a previous $5 billion deposit and the provision of an additional $3 billion deposit, aimed at enhancing economic stability and addressing global changes.

On Friday, the State Bank of Pakistan announced that Islamabad had completed the repayment of $3.45 billion in deposits to the United Arab Emirates, settling a final tranche worth $1 billion. The bank had also announced that it had received the Saudi deposit worth $3 billion.

This came after the United Arab Emirates requested that Pakistan return the funds it had deposited in the State Bank of Pakistan in 2018 to bolster its foreign exchange reserves.

This qualitative support aims to enable the Pakistani economy to confront global economic changes and strengthen its financial resilience, in a way that positively reflects on the living conditions of the Pakistani people. It also reaffirms the Kingdom’s consistent and ongoing position of standing alongside Pakistan under all circumstances, embodying the sincere bonds of brotherhood between the leaderships and the peoples.

In an address before the cabinet, the Pakistani Prime Minister clarified the current financial situation, stating: “We have repaid our mandatory external debts (amounting to approximately $3.5 billion in bilateral loans). Our foreign exchange reserves are stable at their current level, and we have fulfilled our obligations and repaid our debts.”

These developments constitute a key pillar in Pakistan’s relationship with international institutions; the stability of liquid reserves at around $20.6 billion (including $15.1 billion held by the central bank) contributes to strengthening Islamabad’s negotiating position with the International Monetary Fund. Pakistan’s success in repaying its bilateral debts, alongside adherence to the requirements of the Fund’s financing program, is seen as a vote of international confidence in the Pakistani economy’s ability to meet its immediate and future financial commitments.

The central bank indicated that its success in managing the outflows required to repay these billions was achieved without causing any shock to the value of the local currency, as the Pakistani rupee remained stable thanks to supportive deposits and cautious monetary policies.

For his part, Sharif explained that this repayment did not come at the expense of monetary stability; rather, it resulted from a coordinated plan between the Ministry of Finance and the central bank to ensure that foreign exchange reserves remained at safe levels, which strengthens Pakistan’s position in its ongoing negotiations with international financial institutions.

Regarding the role played by the Kingdom in securing this financial passage, the Prime Minister expressed his country’s deep appreciation, saying: “We are extremely grateful to the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, and His Royal Highness Crown Prince Mohammed bin Salman; they played a pivotal role in this matter. I am confident that these major issues will also be resolved, and Pakistan’s peace efforts continue uninterrupted and without relent.”

Sharif noted that this Saudi support was not merely temporary financial assistance, but rather a reflection of the depth of historical ties, adding: “Just as we have strengthened mutual cooperation by removing obstacles at both the joint and institutional levels, positive results have emerged from this.”

It is worth noting that this new Saudi move is not unprecedented. In 2018, the Kingdom provided a $6 billion support package, which included a $3 billion deposit in the State Bank of Pakistan, in addition to deferred oil payment facilities of the same value.

Business

New Shipping Service Connects Jeddah Islamic Port with China, Malaysia and Egypt

Jeddah Islamic Port (Mawani)
Jeddah Islamic Port (Mawani)
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New Shipping Service Connects Jeddah Islamic Port with China, Malaysia and Egypt

Jeddah Islamic Port (Mawani)
Jeddah Islamic Port (Mawani)

The Saudi Ports Authority (Mawani) has announced the addition of China United Lines’ new SGX shipping service to Jeddah Islamic Port, enhancing the Kingdom’s connectivity with global markets, improving supply chain efficiency, and supporting trade flows through the Red Sea- one of the world’s most important maritime routes.

The new shipping service connects Jeddah Islamic Port with the ports of Shanghai and Nansha in China, as well as ports in Malaysia and Egypt, with a capacity of up to 2,452 TEUs.

This initiative forms part of Mawani’s ongoing efforts to improve the Kingdom’s performance in global logistics indicators, strengthen national exports, and support the objectives of the National Transport and Logistics Strategy, which aims to position Saudi Arabia as a global logistics hub and a key link between three continents.

Business

Saudi Trade Offices Contribute to Creating 2,221 Export Opportunities, Securing 393 New Investments

King Abdullah Economic City port (Economic Cities and Special Zones Authority)
King Abdullah Economic City port (Economic Cities and Special Zones Authority)
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Saudi Trade Offices Contribute to Creating 2,221 Export Opportunities, Securing 393 New Investments

King Abdullah Economic City port (Economic Cities and Special Zones Authority)
King Abdullah Economic City port (Economic Cities and Special Zones Authority)

Saudi Arabia’s General Authority of Foreign Trade said Saudi commercial attachés contributed to creating 2.221 export opportunities and secured 393 new investment opportunities, underscoring efforts to expand the Kingdom’s global economic footprint.

The gains came alongside measures to protect domestic industry, including four anti-dumping investigations and five decisions imposing protective duties on imports to ensure fair competition and support Saudi exports abroad.

Established in 2019 as an independent authority, the body is tasked with advancing Saudi trade interests internationally and supporting economic development under Vision 2030.

According to a recent authority report seen by Asharq Al-Awsat, the agency held 25 meetings of its main negotiating team involving Saudi government entities, 75 meetings of related subcommittees and 149 meetings of Gulf technical negotiating teams. It also conducted seven rounds of negotiations between Gulf Cooperation Council states and trade partners.

International Partnerships

The authority carried out 38 overseas visits, participated in or prepared for 39 international forums and conferences, and held 305 technical meetings with domestic and foreign entities.

It launched four anti-dumping investigations into imports, prepared 182 economic reports to support companies and took part in seven international investigations to defend Saudi exports. It also issued five anti-dumping duty decisions covering imports of several products.

The report said the authority continued negotiations with a number of countries to support non-oil exports - goods and services - by securing preferential access to global markets, encouraging and protecting investment, strengthening supply chains and advancing free trade agreements with major economies and blocs.

Diversification Push

The authority said the efforts align with Vision 2030 goals to diversify the economy and strengthen Saudi Arabia’s position in global trade, adding that it was pressing ahead with trade policies aimed at widening the reach of Saudi exports and opening new markets, reinforcing the Kingdom’s ambition to position itself as a global trade hub.

The authority also said it was working with public and private sector partners to develop a more flexible and competitive external trade system while adopting international best practices in trade regulation.

The efforts form part of broader plans to boost the competitiveness of Saudi exports, improve efficiency and build a sustainable, diversified economy in line with the Kingdom’s foreign trade ambitions.