Estee Lauder Cuts Sales Forecast on Supply Chain, Delta Hit

The Estee Lauder section of the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)
The Estee Lauder section of the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)
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Estee Lauder Cuts Sales Forecast on Supply Chain, Delta Hit

The Estee Lauder section of the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)
The Estee Lauder section of the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)

Estee Lauder Cos Inc cut its full-year sales forecast on Tuesday, as the cosmetics maker grapples with industry-wide supply chain problems and takes a hit from the resurgence of COVID-19 cases in its key markets.

Renewed restrictions due to the Delta variant of COVID-19 in some Eastern markets as well as in parts of Europe hampered demand for the M.A.C brand owner’s lipsticks and foundations at brick-and-mortar stores.

The cosmetics maker’s muted forecast overshadowed a strong first quarter boosted by strength in its La Mer and Clinique skin care brands as shoppers kept up their nighttime routines.

“The lack of pass-through from a strong first quarter is most notable,” Stifel analyst Mark Astrachan said.

Estee said its makeup category was the only segment yet to reach 2019 levels and added that traffic at its stores that were open also had not breached pre-pandemic levels.

A global supply chain crunch resulting from port congestions and a shortage of labor has led to delays in transportation, and is expected to add to its expenses through the rest of fiscal 2022.

The company now expects net sales to rise between 12% and 15% in fiscal 2022, down from its prior estimate of a 13% to 16% increase.

Still, Chief Financial Officer Tracey Travis said Estee Lauder was in “very good shape” for the holiday season, adding that the company has been taking measures including producing products early and using air freight to avoid delays.

The company is also increasing prices to overcome cost pressures brought on by the supply issues.

Estee’s shares reversed course to trade up about 3% in morning trade.

The New York-based company reported adjusted earnings of $1.89 per share on revenue of $4.39 billion, both beating analysts’ estimates, according to IBES data from Refinitiv.



Puma Announces Cost-Cutting after 2024 Net Profit Misses Expectations

A handbag with the logo of German sports goods firm Puma is pictured in a shop after the company's annual news conference in Herzogenaurach, Germany February 20, 2014. (Reuters)
A handbag with the logo of German sports goods firm Puma is pictured in a shop after the company's annual news conference in Herzogenaurach, Germany February 20, 2014. (Reuters)
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Puma Announces Cost-Cutting after 2024 Net Profit Misses Expectations

A handbag with the logo of German sports goods firm Puma is pictured in a shop after the company's annual news conference in Herzogenaurach, Germany February 20, 2014. (Reuters)
A handbag with the logo of German sports goods firm Puma is pictured in a shop after the company's annual news conference in Herzogenaurach, Germany February 20, 2014. (Reuters)

Sportswear brand Puma announced a cost-cutting program on Wednesday after reporting 2024 net profit below the prior year's level, missing its expectations.

Net profit was 282 million euros ($294 million) for the year, compared to 305 million euros in 2023, Puma said in preliminary results released after markets closed.

"While we achieved solid sales growth in 2024 and made meaningful progress on our strategic initiatives, we are not satisfied with our profitability," said Arne Freundt, CEO of PUMA, without saying what its expectations were.

The cost-cutting program aims to get Puma back to earnings before interest and tax (EBIT) margin of 8.5% by 2027. The EBIT margin for 2024 was 7.1%.

For the fourth quarter, a key shopping period, Puma reported sales grew by 9.8% in currency-adjusted terms, to 2.289 billion euros ($2.38 billion).

Over 2024 as a whole, sales were up by 4.4% in currency-adjusted terms, to 8.817 billion euros.