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Nike’s Turnaround Put to Test as Middle East Conflict Poses New Risks

A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)
A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)
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Nike’s Turnaround Put to Test as Middle East Conflict Poses New Risks

A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)
A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)

Nike's efforts to steady its business ‌face a fresh setback, with executives cautioning that unrest in the Middle East could further complicate the turnaround, while the sportswear giant still struggles to regain traction in China.

The company on Tuesday warned of a sharp drop in current-quarter sales and slower-than-expected progress on its turnaround, as higher trade-related costs squeeze its margins and cautious consumers rein in spending.

Shares of the company slumped 10% to $47.35 in premarket trading on Wednesday and were on track to open at their lowest in over a ‌decade.

On an earnings ‌call, Chief Financial Officer Matthew Friend said ‌the ⁠conflict in the ⁠Middle East had already disrupted shopping behavior in parts of Europe, the Middle East and Africa, contributing to softer store traffic and weaker sportswear sales.

"The Middle East conflict is compounding the pressure, with Nike flagging traffic disruption and elevated inventory across EMEA," said Josh Gilbert, market analyst at eToro.

Nike CEO Elliott Hill, ⁠who took the helm in 2024, has ‌been looking to steady the company ‌as it grapples with several challenges, including a sluggish digital business, ‌stubborn excess inventory and intensifying competition from Chinese sportswear brands.

To boost ‌margins and bolster investor confidence, Hill has moved to rein in promotions, sharpen product innovation and refocus the business on core franchises such as running.

The efforts showed some signs of improvement in the ‌reported quarter, with the running category growing over 20%, but analysts still see a long road ⁠ahead for ⁠Nike.

At least eight brokerages cut their price target on the stock.

"We are turning at least somewhat frustrated, with seemingly slower than planned pace of recovery," Oppenheimer analyst Brian Nagel said.

The company's forward price-to-earnings multiple, a common benchmark for valuing stocks, is 25.47, compared with 13.54 for Adidas and Under Armour's ratio of 25.72, according to LSEG data.

"These earnings show Nike is keeping pace at a steady jog, but it keeps tripping over hurdles along the way," eToro's Gilbert added.

"Patience is clearly the price of admission."

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Fashion

From Plastic Jars to Transport, Iran War Drives up Beauty Industry Costs

Visitors browse stalls at the beauty industry Cosmoprof trade show, in Bologna, Italy, March 26, 2026. Picture taken with a mobile phone. (Reuters)
Visitors browse stalls at the beauty industry Cosmoprof trade show, in Bologna, Italy, March 26, 2026. Picture taken with a mobile phone. (Reuters)
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From Plastic Jars to Transport, Iran War Drives up Beauty Industry Costs

Visitors browse stalls at the beauty industry Cosmoprof trade show, in Bologna, Italy, March 26, 2026. Picture taken with a mobile phone. (Reuters)
Visitors browse stalls at the beauty industry Cosmoprof trade show, in Bologna, Italy, March 26, 2026. Picture taken with a mobile phone. (Reuters)

The Iran war is seeping into the cosmetics supply chain, pushing up the cost of everything from plastic jars and lipstick tubes to transport, and reminding the beauty industry that even a tub of face cream depends on fragile global trade routes.

Cost pressures were a recurring theme last week at one of the sector's largest trade fairs in the northern Italian city of Bologna, as executives watched Iran's blockade of the vital Strait of Hormuz shipping route approach a fifth week.

The Cosmoprof fair drew 3,100 exhibitors from 68 countries and 255,000 visitors from 150 nations, ranging from companies seeking packaging solutions to retailers scouting new products.

Cosmetics companies are primarily worried about higher raw material and transport costs due to rising oil prices ‌and disrupted shipping, five ‌industry executives told Reuters.

"We are beginning to see cost increases driven ‌by ⁠energy price inflation, compounded ⁠by delivery delays," said Simone Dominici, CEO of Italian cosmetics group Kiko, who estimates additional logistics-related costs of about 1.5 million euros ($1.7 million) for the group over the year.

Kiko, which sells lipsticks starting at 5 euros and mascaras from 7.5 euros, operates more than 1,000 stores worldwide.

"With so many containers stuck in the Middle East, there is a tighter container availability ... and goods are not being moved efficiently," Dominici said, adding that higher prices for some chemical components and packaging - much of it sourced from the ⁠Far East - would add further pressure.

As the Iran crisis upends supply ‌chains, Yonwoo, a container maker for L'Oreal and K-beauty firms, ‌said it was scrambling to secure stocks of plastic resin to manufacture the pots used for skincare and cosmetics.

ALTERNATIVE ‌ROUTES

Beyond higher costs, the industry could also face softer demand from consumers whose purchasing power ‌is being eroded by inflation, Dominici said.

"It's the perfect storm," he warned.

Milan-listed Intercos and privately owned Ancorotti Group, among Italy's largest contract manufacturers in the sector, said they had not yet faced major supply shortages but cited higher logistics costs, longer delivery times and rising raw material prices as challenges.

"Lead times have lengthened as routes have ‌become longer and ports more congested. What once took eight weeks now can take 12 to 14 weeks," said Ancorotti Chief Executive Roberto ⁠Bottino.

Some clients have turned ⁠to rail transport to reach Asia, Bottino added.

Ancorotti Group makes around 220 million euros in revenues per year from selling products to beauty brands worldwide.

Bottino said it was difficult to imagine supply-chain cost increases not ultimately being passed downstream.

"Middle East customers value quality and are willing to pay a premium for added value, so being unable to access these markets can have a negative impact," said Fabio Franchina, chairman of haircare products maker Framesi.

Franchina said the company's distributor in the region was exploring alternative delivery routes.

"They are looking at ... (options such as) shipping to Jeddah and then moving goods by road instead of routing them through Gulf ports," he said.

Some goods are currently being shipped by air rather than by sea, he added, further lifting costs.

Italy produced 18 billion euros of cosmetics in 2025, including 8.4 billion euros in exports, according to industry body Cosmetica Italia, making the country the world's fifth-largest exporter of beauty products and one of the leading producers of hair dyes, eye make-up and fragrances.

Fashion

Judge Lifts Judicial Control on 2 Italian Fashion Firms in Worker Exploitation Case

A woman walks her dog at the CityLife Shopping District in Milan, on March 25, 2026. (Photo by Stefano RELLANDINI / AFP)
A woman walks her dog at the CityLife Shopping District in Milan, on March 25, 2026. (Photo by Stefano RELLANDINI / AFP)
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Judge Lifts Judicial Control on 2 Italian Fashion Firms in Worker Exploitation Case

A woman walks her dog at the CityLife Shopping District in Milan, on March 25, 2026. (Photo by Stefano RELLANDINI / AFP)
A woman walks her dog at the CityLife Shopping District in Milan, on March 25, 2026. (Photo by Stefano RELLANDINI / AFP)

An Italian judge has lifted the judicial control imposed by Milan prosecutors on two Italian fashion firms over alleged worker exploitation, court documents seen by Reuters showed, meaning a court-appointed administrator need no longer monitor the two firms' operations.

It is the first time a judge has not upheld such a measure in a series of similar cases involving the high-end fashion sector.

Milan prosecutors had placed the two firms under investigation on March 17, along with their two directors and three Chinese nationals ⁠who owned two ⁠workshops to which the brands had subcontracted production.

In a 25-page ruling seen on Monday, Judge Roberto Crepaldi said "the conditions do not exist" for placing Alberto Aspesi and Dama Spa, owner of the Paul & Shark brand, under judicial oversight.

He added it had not been proven that ⁠the two companies' directors were complicit in the crime of labor exploitation.

The judge said the exploitation and underpayment of migrant workers had been established, but he attributed responsibility to the two subcontracting workshops rather than to the two client companies. Milan prosecutors said they would file an appeal on Tuesday over the judge's decision, asking a court to confirm the judicial oversight measure.

A three-judge panel will then decide whether to uphold the lower court ⁠judge's ruling ⁠or reimpose judicial control.

Being placed under investigation does not imply guilt or mean the case will go to trial.

Aspesi and Dama have not commented on the case, while the lawyer for Dama's director said he ruled out any criminal liability for his client, Andrea Dini.

The March 17 move had brought to seven the number of high-end brands put under various forms of judicial administration because of suspected labor violations, while another 13 have been subject to inspections - cases that have tainted the sector's image.

Fashion

Debenhams Lifts 2027 Profit Forecast as Turnaround Strategy Pays Off

FILE PHOTO: Shoppers walk past Debenhams on Oxford Street in central London, Britain, April 2, 2018. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Shoppers walk past Debenhams on Oxford Street in central London, Britain, April 2, 2018. REUTERS/Hannah McKay/File Photo
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Debenhams Lifts 2027 Profit Forecast as Turnaround Strategy Pays Off

FILE PHOTO: Shoppers walk past Debenhams on Oxford Street in central London, Britain, April 2, 2018. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Shoppers walk past Debenhams on Oxford Street in central London, Britain, April 2, 2018. REUTERS/Hannah McKay/File Photo

British fashion retailer Debenhams raised its 2027 profit forecast after exceeding expectations for 2026 on Monday, as its turnaround strategy focused on cutting costs and debt begins to take root, sending its shares up more than 6%.

The iconic brand made a comeback in March last year after Boohoo rebranded as Debenhams and ⁠embarked on a ⁠plan to address the hit to profit from supply-chain challenges, weak demand and increased competition from low-cost fast-fashion names.

"The transformation work done has been huge and the noise (and costs) associated with these is now all but over," said Wayne Brown, a Panmure Liberum analyst.

The company ⁠forecast annual adjusted core profit of 53 million pounds ($70.37 million) for the year ended February 28, ahead of its upgraded guidance, driven by a 76% jump in second-half profit.

"All the signals and green shoots of the new business model are now visible," Reuters quoted Brown as saying.

Debenhams expects its fiscal 2027 adjusted core profit to grow by a double-digit percentage from the higher 53-million-pound base.

The retailer, which owns brands including PrettyLittleThing and Karen Millen, said gross merchandise value ⁠declines slowed for ⁠three straight quarters, exiting February down 5% compared with last year.

The company said all its brands continue to trade profitably on an adjusted core profit basis.

Debenhams had raised about 40 million pounds in February through an oversubscribed share placement, surpassing its initial 35 million-pound target, as it looks to boost liquidity.

The company has also been locked in a long-drawn tussle with top shareholder Frasers Group FRAS.L, majority-owned by British retail tycoon Mike Ashley, which unsuccessfully attempted to block its rebrand and oust its co-founder.