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Nike’s Turnaround Put to Test as Middle East Conflict Poses New Risks

A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)
A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)
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Nike’s Turnaround Put to Test as Middle East Conflict Poses New Risks

A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)
A man walks past Nike booth with installation of shoes at the 8th China International Import Expo (CIIE) venue in Shanghai, China, November 5, 2025. (Reuters)

Nike's efforts to steady its business ‌face a fresh setback, with executives cautioning that unrest in the Middle East could further complicate the turnaround, while the sportswear giant still struggles to regain traction in China.

The company on Tuesday warned of a sharp drop in current-quarter sales and slower-than-expected progress on its turnaround, as higher trade-related costs squeeze its margins and cautious consumers rein in spending.

Shares of the company slumped 10% to $47.35 in premarket trading on Wednesday and were on track to open at their lowest in over a ‌decade.

On an earnings ‌call, Chief Financial Officer Matthew Friend said ‌the ⁠conflict in the ⁠Middle East had already disrupted shopping behavior in parts of Europe, the Middle East and Africa, contributing to softer store traffic and weaker sportswear sales.

"The Middle East conflict is compounding the pressure, with Nike flagging traffic disruption and elevated inventory across EMEA," said Josh Gilbert, market analyst at eToro.

Nike CEO Elliott Hill, ⁠who took the helm in 2024, has ‌been looking to steady the company ‌as it grapples with several challenges, including a sluggish digital business, ‌stubborn excess inventory and intensifying competition from Chinese sportswear brands.

To boost ‌margins and bolster investor confidence, Hill has moved to rein in promotions, sharpen product innovation and refocus the business on core franchises such as running.

The efforts showed some signs of improvement in the ‌reported quarter, with the running category growing over 20%, but analysts still see a long road ⁠ahead for ⁠Nike.

At least eight brokerages cut their price target on the stock.

"We are turning at least somewhat frustrated, with seemingly slower than planned pace of recovery," Oppenheimer analyst Brian Nagel said.

The company's forward price-to-earnings multiple, a common benchmark for valuing stocks, is 25.47, compared with 13.54 for Adidas and Under Armour's ratio of 25.72, according to LSEG data.

"These earnings show Nike is keeping pace at a steady jog, but it keeps tripping over hurdles along the way," eToro's Gilbert added.

"Patience is clearly the price of admission."

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Fashion

France Hits Shein with 22 Mn Euros in New Fines Over Consumer Violations

FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
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France Hits Shein with 22 Mn Euros in New Fines Over Consumer Violations

FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo

French authorities said Wednesday that they had imposed two fines on Shein totaling more than 22 million euros ($25.5 million), citing problems with product traceability, environmental labelling and delivery times.

The new penalties bring the total fines imposed by France against the Asian fashion giant to more than 210 million euros, AFP reported.

The latest fines were imposed by the government's consumer protection agency DGCCRF following a wide-ranging investigation targeting several e-commerce platforms, primarily based outside Europe, including Shein.

The first fine of 5.77 million euros targets Infinite Style Ecommerce Co Ltd (ISEL), which handles sales for Shein.

The DGCCRF accuses Shein of failing to comply with a 14-day period required for consumers to be able to reconsider certain purchases.

The watchdog also accuses the company of omitting mandatory traceability information, such as the countries where its clothing is woven, dyed and manufactured, and of failing to disclose the presence of microplastics in its fabrics.

Microplastics, primarily found in polyester, are released into the water with every machine wash, posing a serious environmental threat.

In addition, the agency imposed a fine of 16.73 million euros on Shein's subsidiary ISSL (Infinite Styles Services Limited), accusing it of violations of consumer law.

Shein has been under fire since it established operations in France.

It is widely criticized by campaign groups and politicians for generating environmental pollution, practicing unfair competition, selling goods that fail to comply with basic regulations and imposing poor working conditions in its Chinese factories.

Fashion

Zara Owner Inditex Defies Consumer Gloom with Strong Early Summer Sales

Women carry bags from Zara, flagship retail clothing brand of Spanish multinational clothing company Inditex, in the Gran Via of Bilbao, Spain, March 15, 2025. (Reuters)
Women carry bags from Zara, flagship retail clothing brand of Spanish multinational clothing company Inditex, in the Gran Via of Bilbao, Spain, March 15, 2025. (Reuters)
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Zara Owner Inditex Defies Consumer Gloom with Strong Early Summer Sales

Women carry bags from Zara, flagship retail clothing brand of Spanish multinational clothing company Inditex, in the Gran Via of Bilbao, Spain, March 15, 2025. (Reuters)
Women carry bags from Zara, flagship retail clothing brand of Spanish multinational clothing company Inditex, in the Gran Via of Bilbao, Spain, March 15, 2025. (Reuters)

Zara owner Inditex reported a strong start to summer trading on Wednesday as currency-adjusted sales grew 11.5% in May, handily beating analyst expectations, even as Iran war inflation worries dent consumer confidence.

Inditex shares gained 5% as the healthy sales growth reassured investors the fast fashion giant can weather the global turmoil and perhaps even benefit as some shoppers trade down from more expensive clothing brands.

Analysts had expected sales growth of 8% ‌for May, ‌the start of the company's second quarter. Inditex posted sales ‌of €8.75 billion ($10.17 ⁠billion) over its ⁠February-to-April first quarter, up 8.8% in currency-adjusted terms.

"This performance is even more noteworthy when considered against the backdrop of the wider macroeconomic and geopolitical challenges seen in recent months," Gorka Garcia-Tapia Yturriga, Inditex's investor relations director, said on a call with analysts.

Sales in the Middle East, where Inditex has stores operated by franchise partners, have been impacted, he added, without giving a specific figure.

IMPACT OF HIGH FUEL, TRANSPORTATION ⁠COSTS LIMITED SO FAR

Chief Financial Officer Andres Sanchez said ‌Inditex has rapidly adapted its supply chain to ‌ensure uninterrupted product flow to its stores globally, despite disruptions to air and sea freight ‌caused by the war, which broke out in late February.

"There is ‌a lag effect between the transportation of goods and the impact on cost of goods sold, which means that the impact of the higher transport cost and fuel prices in the first quarter has so far been limited," he said.

Inditex's profitability improved with ‌the first-quarter gross margin hitting 61.2% - up from 60.6% a year ago - in a sign the retailer has successfully protected ⁠profits despite higher raw ⁠material and freight costs.

The company, meanwhile, stuck to a full-year outlook issued in March of a stable gross margin, a 5% increase in store space, and €2.3 billion in capital expenditure.

Zara has invested in new, bigger stores and boosted marketing to draw in new customers while increasing prices.

And in May it launched a new clothing collection with Puerto Rican pop and reggaeton superstar Bad Bunny, who wore custom Zara outfits during his NFL Super Bowl halftime show in February.

The first quarter is typically Inditex's smallest in terms of sales and profits. But it has been closely watched, given the war's impact on consumer confidence. And investors have been bracing for signs of strain at the $190 billion company, which also owns smaller brands including Massimo Dutti, Oysho, Bershka, and Lefties.

Fashion

Estee Lauder Still Open to Acquisitions After Failed Puig Talks, CEO Says

An Estee Lauder cosmetics counter is seen in Los Angeles, California, US, August 19, 2019. (Reuters)
An Estee Lauder cosmetics counter is seen in Los Angeles, California, US, August 19, 2019. (Reuters)
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Estee Lauder Still Open to Acquisitions After Failed Puig Talks, CEO Says

An Estee Lauder cosmetics counter is seen in Los Angeles, California, US, August 19, 2019. (Reuters)
An Estee Lauder cosmetics counter is seen in Los Angeles, California, US, August 19, 2019. (Reuters)

An Estee ‌Lauder merger with Jean Paul Gaultier-owner Puig failed to go through because of the price tag, Stephane de La Faverie, President and CEO of the US cosmetics maker said on Tuesday, but added the company was still open to acquisitions if they made financial sense.

Estee Lauder and Puig ended ‌negotiations late ‌last month that would have ‌created ⁠a premium beauty ⁠giant better positioned to compete with industry leader L'Oreal.

Leaks, disagreements between the powerful controlling families, and demands, including from make-up magnate Charlotte Tilbury, led the talks to collapse, five ⁠people with direct knowledge of the ‌deal told ‌Reuters.

Speaking at a Deutsche Bank consumer conference ‌in Paris, de La Faverie said ‌it was a matter of price.

"If we cannot reach the growth and the profitability at the right price point, then ‌that is not an option. And this is why, obviously, ⁠this ⁠deal didn't go through, because it was not at the right price," he said, adding that the company would continue to look at opportunities.

The Clinique and M.A.C owner in May said it would cut 9,000 to 10,000 jobs globally as it accelerates its "Beauty Reimagined" strategy, aiming to save as much as $1.2 billion in annual costs.