NEOM CEO: OXAGON Designed for Effectiveness in 4th Industrial Revolution Technologies

NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat
NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat
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NEOM CEO: OXAGON Designed for Effectiveness in 4th Industrial Revolution Technologies

NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat
NEOM CEO Nadhmi Al-Nasr, Asharq Al-Awsat

NEOM Chief Executive Officer (CEO), Nadhmi Al-Nasr, has said that NEOM’s industrial city (OXAGON) was designed to be effective in the technologies of the Fourth Industrial Revolution by relying on the use of big data in a more efficient way to improve the performance of manufacturing operations at various stages.

Speaking to Asharq Al-Awsat, Al-Nasr clarified that OXAGON will be the gate to global trade markets for NEOM and Saudi Arabia. This is made possible by the floating industrial city’s strategic location on the Red Sea close to the Suez Canal, where around 13% of global trade passes.

Moreover, OXAGON enjoys an integrated system that combines its port and supply chains with modern technologies through a single digital platform. It is also connected to a global network.

“OXAGON is developing an integrated port and supply chain system connected to a global network that will feature one of the world’s most modern cargo transport facilities,” Al-Nasr told Asharq Al-Awsat.

“This will provide an enormous number of value-added services, in practice,” he affirmed.

Al-Nasr also indicated that OXAGON will demonstrate how industry and logistics, which operate with 100% clean energy, can reconfigure manufacturing processes using advanced technologies, optimized, innovative and clean investment for land and marine areas, protect nature, and thus provide exceptional life.

“OXAGON will redefine the concept and work of industrial cities by changing the stereotypical image of these cities and by creating an integrated sustainable environment in which people live near industrial complexes in perfect harmony with the preservation of natural resources,” said Al-Nasr.

When asked about the factors that make OXAGON unique on a global scale, Al-Nasr said that the industrial city is distinctive in so many ways that include its drive to boost economic growth and face climate change at the same time.

“We find that sustainability and the principles of circular economy are at the heart of the formation of the city,” said Al-Nasr, adding that “technology forms the backbone of OXAGON, which relies on a highly developed digital infrastructure.”

“The city will have the largest floating facility in the world, reinforcing its role in being an innovator in providing additional investment spaces instead of relying entirely on land,” noted Al-Nasr.

“OXAGON adopts a distinctive vision to build a circular economy supported by an industrial sector that keeps pace with the developments of the Fourth Industrial Revolution based on smart manufacturing,” he confirmed.

“OXAGON is working to be effective in the field of Fourth Industrial Revolution technologies, by relying on big data and using it in a more efficient way to improve the performance of manufacturing processes in its various stages,” added Al-Nasr.

“The city will provide an integrated ecosystem that brings together a port and supply chains powered by next-generation technologies on a single, globally connected digital platform,” he noted.

According to Al-Nasr, there are seven industrial sectors that will form the basis of industrial development at OXAGON.

These sectors include renewable energy, mobility solutions, innovation of water technologies, sustainable food production, health and well-being, technology and digital solutions, and modern construction.



US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
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US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)

US shoppers are coming out in force this holiday season, but the festiveness is being tempered by inflationary pressures that have abated but not completely faded.

After the sticker shock during the latter stages of the pandemic, a familiar frustration has settled in towards consumer prices that remain broadly elevated even if they have stopped rising rapidly.

Americans are "ready to open their wallets this holiday season," said the Conference Board ahead of Black Friday -- the day after Thanksgiving, which this year, falls on November 28 -- that traditionally sees US stores kick off the Christmas shopping season with steep discounts.

"US consumers plan to spend more than last year, but inflation reduces how far their dollars can go."

In this environment, nobody expects to pay the full price for items.

"Holiday shoppers are likely to increase their budgets this year versus last year but remain selective and are looking for discounts," said a note from Morgan Stanley.

The investment bank's survey found that 35 percent planned to spend more this holiday season. But nearly two-thirds would skip a purchase if an item is not adequately discounted, meaning a price cut of more than 20 percent.

"It's gonna be a good year, but I don't think that growth is going to be spectacular because consumers are still under pressure," predicted Neil Saunders of GlobalData.

Inflation remains above the Federal Reserve's two percent long-term target, rising in October to 2.6 percent on an annual basis from 2.4 percent in September. But that's significantly below the peak level of 9.1 percent in June 2022.

Other recent economic data has been solid. Unemployment remains low at 4.1 percent, while a preliminary GDP reading for the third quarter came in at 2.8 percent.

But Joe Biden's presidency coincided with about a 20 percent rise in consumer prices as Covid-19 pandemic lockdowns gave way to supply chain bottlenecks.

That inflation played a central role in the 2024 US presidential election, with Republican Donald Trump defeating Biden's appointed Democratic successor, Vice President Kamala Harris.

"There is still a perception among consumers that things are quite difficult," Saunders said. "So people are being quite cautious and careful in their spending."

- Tariff hit? -

How Trump's looming presidency will affect inflation remains to be seen. Industry groups have warned that tariffs favored by the Republican could reignite pricing pressures.

The National Retail Federation projected that a Trump tariff proposal floated during the campaign would dent US consumer budgets by as much as $78 billion annually.

But while tough potential trade actions are already preoccupying Washington trade groups, tariffs are not on consumer radars for the 2024 season, according to Saunders.

One challenge this year will be the shortness of the season.

Black Friday falls at the latest possible date on November 29, shortening the stretch between Turkey Day and Christmas on December 25.

But the impact of that dynamic on 2024 sales should not be overstated. Retailers in recent years have pulled the holiday shopping season ahead, with some vendors launching online "Black Friday" promotions as early as October.

Among the companies that have already begun discounts: the big-box chains Walmart and Target, electronics giant Best Buy and home-improvement retailer Home Depot.

Amazon officially launched "Black Friday Week" on Thursday.

NRF has projected holiday spending growth of between 2.5 and 3.5 percent in the 2024 season compared with the year-ago period, to as much as $989 billion over the two-month period.

Economists with the trade group have pointed to an easing of gasoline prices as a supportive factor.

Online sales are projected to grow as much as nine percent this season, extending a long-term trend. Black Friday itself has become a big occasion for online shopping, along with "Cyber Monday" three days later.

"Over time, we've moved from a period where it was just Black Friday, and maybe a little of the weekend, to it being a period of discounting that starts very early," said Saunders. "It's seasonal discounts."

There has been a diminishment of "doorbuster" sales that are known to draw hordes of waiting crowds, sometimes resulting in injury or worse.

Instead, increasing numbers of consumers are spreading out their purchases or opting to click through Black Friday promotions at home.