Musk Says Apple Mostly Stopped Advertising on Twitter

The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
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Musk Says Apple Mostly Stopped Advertising on Twitter

The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)

Billionaire Elon Musk said in a tweet on Monday that Apple Inc has mostly stopped advertising on Twitter. 

Apple and Twitter did not immediately respond to requests for comment. 

Earlier in November, Musk said Twitter had seen a "massive" drop in revenue and blamed activist groups for pressuring advertisers. 

Several companies including General Mills Inc and luxury automaker Audi of America have paused advertising on Twitter since Musk completed his purchase, while General Motors Co said it had temporarily halted paid advertising on the social media platform. 

Apple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter acquisition, according to ad measurement firm Pathmatics.  



Apple Takes Fight Against $587 Million EU Antitrust Fine to Court

FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020.  REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo
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Apple Takes Fight Against $587 Million EU Antitrust Fine to Court

FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020.  REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo

Apple took a challenge against EU regulators to Europe's second highest court on Monday after they fined it 500 million euros ($587 million) earlier this year for breaching landmark rules aimed at curbing the power of Big Tech.

The European Commission in a decision in April said the iPhone maker's technical and commercial restrictions that prevent app developers from steering users to cheaper deals outside the App Store breached the Digital Markets Act.