Musk Says Apple Mostly Stopped Advertising on Twitter

The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
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Musk Says Apple Mostly Stopped Advertising on Twitter

The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)
The Apple Inc logo is seen at the entrance to the Apple store in Brussels, Belgium November 28, 2022. (Reuters)

Billionaire Elon Musk said in a tweet on Monday that Apple Inc has mostly stopped advertising on Twitter. 

Apple and Twitter did not immediately respond to requests for comment. 

Earlier in November, Musk said Twitter had seen a "massive" drop in revenue and blamed activist groups for pressuring advertisers. 

Several companies including General Mills Inc and luxury automaker Audi of America have paused advertising on Twitter since Musk completed his purchase, while General Motors Co said it had temporarily halted paid advertising on the social media platform. 

Apple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week before Musk closed the Twitter acquisition, according to ad measurement firm Pathmatics.  



SDAIA Launches 'National AI Index' to Measure Saudi Govt Readiness for Adopting AI 

SDAIA Launches 'National AI Index' to Measure Saudi Govt Readiness for Adopting AI 
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SDAIA Launches 'National AI Index' to Measure Saudi Govt Readiness for Adopting AI 

SDAIA Launches 'National AI Index' to Measure Saudi Govt Readiness for Adopting AI 

The Saudi Data and Artificial Intelligence Authority (SDAIA) launched the "National AI Index," with over 180 representatives from participating government entities attending the first assessment cycle.

The goal of the index is to evaluate institutional readiness for adopting artificial-intelligence (AI) technologies, regularly monitor progress, and provide recommendations to support development efforts and achieve the desired national impact, reported the Saudi Press Agency on Wednesday.

The index aims to align government efforts and national priorities in the field of AI, while providing the necessary enablers to support government entities in adopting and developing effective and sustainable AI solutions that contribute to achieving the goals of Saudi Vision 2030.

The index is built on three main pillars, seven core dimensions, and 23 subcategories to ensure a comprehensive assessment of government entities' readiness in the AI field. It provides results that reflect the maturity level of AI adoption across entities, along with the necessary support to enhance their capabilities in developing innovative solutions that sustain national efforts and maximize their impact in priority sectors.

The index is part of SDAIA's broader efforts as the national reference for data and AI in the Kingdom, overseeing their regulation, development, and application.

It aims to promote the adoption of AI technologies and improve institutional performance, thereby advancing digital transformation across government entities. The initiative aligns with SDAIA's strategic partnerships to support the goals of Saudi Vision 2030 to build a knowledge- and innovation-based economy.