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Italy’s Golden Goose to Spread Its Wings Beyond Sneakers

Sneakers of Italian high fashion sneaker brand Golden Goose are displayed at its store in Beijing, China September 23, 2020. Picture taken September 23, 2020. REUTERS/Tingshu Wang/File Photo
Sneakers of Italian high fashion sneaker brand Golden Goose are displayed at its store in Beijing, China September 23, 2020. Picture taken September 23, 2020. REUTERS/Tingshu Wang/File Photo
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Italy’s Golden Goose to Spread Its Wings Beyond Sneakers

Sneakers of Italian high fashion sneaker brand Golden Goose are displayed at its store in Beijing, China September 23, 2020. Picture taken September 23, 2020. REUTERS/Tingshu Wang/File Photo
Sneakers of Italian high fashion sneaker brand Golden Goose are displayed at its store in Beijing, China September 23, 2020. Picture taken September 23, 2020. REUTERS/Tingshu Wang/File Photo

Italian luxury sneaker brand Golden Goose reported a 30% rise in revenues last year and sees scope for further growth by expanding beyond its core product range, Chief Executive Silvio Campara told Reuters.

"We will keep on innovating our business, which is sneakers, but there will be something out of sneakers that is ready to be launched on the market," CEO Silvio Campara told Reuters.

Campara would not be drawn on the new product range. Golden Goose's sneakers, with a five-point star on the side, are priced at over 400 euros ($437) a pair.

Golden Goose has already diversified in recent years to sell clothing and accessories, with a focus on leather goods.

The group reported on Tuesday revenues of 501 million euros for 2022, boosted by strong growth in the Americas, the retail and online channels.

The Americas was the group's fastest growing market last year, with a 55% sales jump, followed by the EMEA region where sales rose by a third. Momentum has been maintained.

"This year started very well through all the geographies," Campara said.

He added he was confident that the group could increase its market share, as Golden Goose only slightly raised its prices, with a total average increase of 5% to 6% in three years, much less than its competitors.

"This helped Golden Goose to build a big trust with the customers," he said.

The sneaker maker is planning to open another 20 new stores this year, a similar pace to the year before, Campara said.

Golden Goose was acquired by private equity firm Permira from rival Carlyle in 2020 and the group was valued at 1.3 billion euros, sources said at the time.

Last year the group bought its top supplier Italian Fashion Team, bringing in-house roughly 40% of its production, and could keep on strengthening its supply chain.

"What we did last year is not going to be the last one... for sure we have other acquisitions in the pipeline," Campara said, referring to the supply chain.

He said that this allowed the company to be flexible, to adapt to good and bad times and to secure skilled people "which are very hard to find these days", Campara said.

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Fashion

As Fast Fashion's Waste Pollutes Africa's Environment, Designers in Ghana are Finding a Solution

Attendees at a thrift and an upcycle show pose for a photograph in Accra, Ghana, Sunday, Oct. 27, 2024. (AP Photo/Misper Apawu)
Attendees at a thrift and an upcycle show pose for a photograph in Accra, Ghana, Sunday, Oct. 27, 2024. (AP Photo/Misper Apawu)
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As Fast Fashion's Waste Pollutes Africa's Environment, Designers in Ghana are Finding a Solution

Attendees at a thrift and an upcycle show pose for a photograph in Accra, Ghana, Sunday, Oct. 27, 2024. (AP Photo/Misper Apawu)
Attendees at a thrift and an upcycle show pose for a photograph in Accra, Ghana, Sunday, Oct. 27, 2024. (AP Photo/Misper Apawu)

In a sprawling secondhand clothing market in Ghana’s capital, early morning shoppers jostle as they search through piles of garments, eager to pluck a bargain or a designer find from the stalls selling used and low-quality apparel imported from the West.
At the other end of the street, an upcycled fashion and thrifting festival unfolds with glamour and glitz, The Associated Press reported. Models parade along a makeshift runway in outfits that designers created out of discarded materials from the Kantamanto market, ranging from floral blouses and denim jeans to leather bags, caps and socks.
The festival is called Obroni Wawu October, using a phrase that in the local Akan language means “dead white man’s clothes.” Organizers see the event as a small way to disrupt a destructive cycle that has made Western overconsumption into an environmental problem in Africa, where some of the worn-out clothes end up in waterways and garbage dumps.
“Instead of allowing (textile waste) to choke our gutters or beaches or landfills, I decided to use it to create something ... for us to use again,” said Richard Asante Palmer, one of the designers at the annual festival organized by the Or Foundation, a nonprofit that works at the intersection of environmental justice and fashion development.
Ghana is one of Africa's leading importers of used clothing. It also ships some of what it gets from the United Kingdom, Canada, China and elsewhere to other West African nations, the United States and the UK, according to the Ghana Used Clothing Dealers Association.
Some of the imported clothes arrive in such poor shape, however, that vendors dispose of them to make room for the next shipments. On average, 40% of the millions of garments exported weekly to Ghana end up as waste, according to Neesha-Ann Longdon, the business manager for the Or Foundation’s executive director.
The clothing dealers association, in a report published earlier this year on the socioeconomic and environmental impact of the nation’s secondhand clothing trade, cited a much lower estimate, saying only 5% of the items that reach Ghana in bulk are thrown out because they cannot be sold or reused.
In many African countries, citizens typically buy preowned clothes — as well as used cars, phones and other necessities — because they cost less than new ones. Secondhand shopping also gives them a chance to score designer goods that most people in the region can only dream of.
But neither Ghana's fast-growing population of 34 million people nor its overtaxed infrastructure is equipped to absorb the amount of cast-off attire entering the country. Mounds of textile waste litter beaches across the capital, Accra, and the lagoon which serves as the main outlet through which the city’s major drainage channels empty into the Gulf of Guinea.
“Fast fashion has taken over as the dominant mode of production, which is characterized here as higher volumes of lower-quality goods,” Longdon said.
Jonathan Abbey, a fisherman in the area, said his nets often capture textile waste from the sea. Unsold used clothes “aren’t even burned but are thrown into the Korle Lagoon, which then goes into the sea,” Abbey said.
The ease of online shopping has sped up this waste cycle, according to Andrew Brooks, a King’s College London researcher and the author of “Clothing Poverty: The Hidden World of Fast Fashion and Second-hand Clothes.”
In countries like the UK, unwanted purchases often end up as charity donations, but clothes are sometimes stolen from street donation bins and exported to places where the consumer demand is perceived to be higher, Brooks said. Authorities rarely investigate such theft because the clothes are "seen as low-value items,” he said.
Donors, meanwhile, think their castoffs are “going to be recycled rather than reused, or given away rather than sold, or sold in the UK rather than exported overseas,” Brooks said.
The volume of secondhand clothing sent to Africa has led to complaints of the continent being used as a dumping ground. In 2018, Rwanda raised tariffs on such imports in defiance of US pressure, citing concerns the West's refuse undermined efforts to strengthen the domestic textile industry. Last year, Ugandan President Yoweri Museveni said he would ban imports of clothing “from dead people.”
Trade restrictions might not go far in either reducing textile pollution or encouraging clothing production in Africa, where profits are low and incentives for designers are few, experts say.
In the absence of adequate measures to stop the pollution, organizations like the Or Foundation are trying to make a difference by rallying young people and fashion creators to find a good use for scrapped materials.
Ghana's beaches had hardly any discarded clothes on them before the country's waste management problems worsened in recent years, foundation co-founder Allison Bartella said.
“Fast forward to today, 2024, there are mountains of textile waste on the beaches,” she said.