Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
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Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)

Netflix Inc's recently launched ad-supported tier reaches nearly 5 million active users per month, executives said on Wednesday in a pitch that emphasized the breadth of its programming to potential advertisers.

The streaming video pioneer launched a $7-per-month option with commercials last November in 12 markets, including the US, as an alternative to ad-free plans that start at $10 a month. It was designed to attract more customers and add a new revenue stream as competition for online viewers intensified.

On Wednesday, Netflix made its first presentation to advertisers at the annual ritual known as the upfronts, where networks aim to lock in ad commitments for upcoming shows. Walt Disney Co, Comcast Corp and other companies also are vying for digital ad dollars.

Netflix executives stressed the company's wide range of programming, from sci-fi hit "Stranger Things" to Korean drama "Squid Game" and upcoming action movie sequel "Extraction 2."

"No other entertainment company aspires to create great movies and shows across so many genres in so many countries, and for such a broad, diverse audience," Reuters quoted Bela Bajaria, chief content officer for Netflix, as saying.

Jeremi Gorman, Netflix's president of worldwide advertising, said that global monthly active users had reached 5 million. Monthly active users count all adult profiles used on one account with ads. Children's profiles do not run commercials.

Netflix reported 232.5 million paying subscribers around the world as of the end of March.



Welcome to New York: City Buzzes for Likely Taylor Swift Wedding Weekend

A temporary "no parking" sign issued by the NYPD for a film shoot outside Madison Square Garden, ahead of a reported wedding between singer Taylor Swift and National Football League player Travis Kelce, in New York City, US, July 1, 2026. REUTERS/Bing Guan
A temporary "no parking" sign issued by the NYPD for a film shoot outside Madison Square Garden, ahead of a reported wedding between singer Taylor Swift and National Football League player Travis Kelce, in New York City, US, July 1, 2026. REUTERS/Bing Guan
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Welcome to New York: City Buzzes for Likely Taylor Swift Wedding Weekend

A temporary "no parking" sign issued by the NYPD for a film shoot outside Madison Square Garden, ahead of a reported wedding between singer Taylor Swift and National Football League player Travis Kelce, in New York City, US, July 1, 2026. REUTERS/Bing Guan
A temporary "no parking" sign issued by the NYPD for a film shoot outside Madison Square Garden, ahead of a reported wedding between singer Taylor Swift and National Football League player Travis Kelce, in New York City, US, July 1, 2026. REUTERS/Bing Guan

Fencing is up, streets are closed and all signs point to a lavish wedding for megastars Taylor Swift and Travis Kelce in New York City this weekend.

At Madison Square Garden, workers have been hauling in food and decor to make the whole place shimmer.

News cameras captured foliage, a box marked "garden party" and another labeled lobster meat. The venue's public calendar shows no events scheduled till Tuesday - a rare six-day stretch in a summer otherwise packed with concerts, with just the occasional night unbooked.

Several media outlets reported that Swift and Kelce will hold a 100-person event at the sports arena on Thursday followed by a larger celebration in front of 1,000 people on Friday.

The pop superstar and National Football League player have not confirmed when and where they will marry, and ⁠Swift's publicist has ⁠not responded to requests from Reuters for comment.

New York City already was abuzz with major happenings over the US Independence Day weekend. Tall ships will sail into New York Harbor to mark the 250th anniversary of the Declaration of Independence on Saturday, and a World Cup soccer match is set for Sunday in nearby New Jersey.

On Wednesday, onlookers stopped to watch a Russian couple of daredevils who climbed to the top of the Empire State building and unfurled a banner urging world peace.

The big events ⁠coincide with high temperatures that prompted city officials to declare a heat emergency. When asked about a potential Swift wedding, New York Mayor Zohran Mamdani used the moment to urge people to stay indoors to protect themselves from the extreme weather.

“If you happen to be getting married at MSG, you will be staying inside and staying cool, and I think it’s a good example to set for the city at large,” he told reporters earlier this week.

Reuters confirmed that an event planning company had applied for a permit to close the streets around the Garden from Thursday through mid-day Saturday. Fencing was being erected around the venue's entrances this week.

The venue sits above a major commuter hub, and passersby on Wednesday stopped to watch the preparations.

Hundreds of local law enforcement officers are expected to patrol the area, the New ⁠York Times reported, ⁠citing a memo titled “Taylor Swift wedding at Madison Square Garden.”

New York Police Department Commissioner Jessica Tisch told reporters that officers were "tracking" an event at the Garden on Friday night and "will, of course, have a detail in place."

A department spokesperson did not respond to a Reuters request for additional information.

The union of the "Love Story" singer and Kansas City Chiefs tight end, dubbed "America's royal wedding," is one of the most anticipated celebrity weddings of the century.

Speculation has intensified since the couple announced their engagement in August following a public courtship that enchanted fans.

Cameras caught Swift cheering on Kelce at Chiefs games and followed him as he jetted around the world to her concerts.

A star-studded crowd is expected, given Swift's roster of celebrity friends, including Selena Gomez, Ed Sheeran, Emma Stone and Gigi Hadid.

In one TV interview, Swift joked that she would invite "anyone that I've ever talked to." On the groom's side, Chiefs coach Andy Reid was photographed being fitted for a tuxedo.


Actor and Activist Danny Glover Says He Has Alzheimer’s Disease

Danny Glover arrives at the Governors Awards on Friday, March 25, 2022, at the Dolby Ballroom in Los Angeles. (AP)
Danny Glover arrives at the Governors Awards on Friday, March 25, 2022, at the Dolby Ballroom in Los Angeles. (AP)
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Actor and Activist Danny Glover Says He Has Alzheimer’s Disease

Danny Glover arrives at the Governors Awards on Friday, March 25, 2022, at the Dolby Ballroom in Los Angeles. (AP)
Danny Glover arrives at the Governors Awards on Friday, March 25, 2022, at the Dolby Ballroom in Los Angeles. (AP)

Actor and activist Danny Glover, best known for starring as an easygoing police officer in the “Lethal Weapon” franchise, has revealed he has Alzheimer’s disease.

The four-time Emmy Award nominee, who turns 80 on July 22, told “Today” and People magazine that he was diagnosed with the progressive, memory-destroying disease three years ago.

“I’m still not accepting in my mind all parts of it,” he told People magazine. “There are the moments that you keep remembering that validate the fact that you can remember stuff. And there are moments I’ll never forget.”

More than 6 million people in the United States and millions more around the world have Alzheimer’s, the most common form of dementia.

Glover earned four Emmy Award nominations and an honorary Oscar in 2022. Other awards came from the NAACP and Black Entertainment Television, and he received nominations from the Screen Actors Guild.

Glover also served as a goodwill ambassador for the United Nations Development Program from 1998 to 2004. It focuses on poverty, disease and economic development in Africa, Latin America and the Caribbean.


Village People Singer Victor Willis Dies at 74

In this 2007 file photo released by Victor Willis World, former Village People lead singer Victor Willis is shown in costume. (AP Photo/Victor Willis World)
In this 2007 file photo released by Victor Willis World, former Village People lead singer Victor Willis is shown in costume. (AP Photo/Victor Willis World)
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Village People Singer Victor Willis Dies at 74

In this 2007 file photo released by Victor Willis World, former Village People lead singer Victor Willis is shown in costume. (AP Photo/Victor Willis World)
In this 2007 file photo released by Victor Willis World, former Village People lead singer Victor Willis is shown in costume. (AP Photo/Victor Willis World)

Victor Willis, lead singer of the disco group Village People whose hit "YMCA" became a fixture at rallies for US President Donald Trump, has died, his spouse said in a Facebook post on Wednesday. He was 74.

"It is with profound sadness that I must announce the death of my husband, VICTOR WILLIS. Victor passed away on Tuesday, June 30, 2026, as a result of a short, but aggressive illness," the post on Willis's official page said.