Fashion Retailer H&M to Launch in Brazil

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
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Fashion Retailer H&M to Launch in Brazil

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)

Fashion retailer H&M will launch stores and online trade in Brazil in 2025, the company said on Monday.

H&M opened its first store in Latin America in Mexico in 2012, and is currently present in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica.

"With a population of over 210 million in Brazil and a strong appreciation for fashion, there is considerable potential for expansion in the market," H&M said in a statement.

To support its expansion in Brazil, H&M is partnering with Dorben Group, which runs retail operations across 10 countries across Central and South America, the Swedish fashion giant said.

The launch in Brazil comes as the company is pushing to accelerate its expansion in the North and South America region, focusing in particular on Latin America, it said.



Emporio Armani Collection Captivates with Textures, Softness at Milan Fashion Week

Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER
Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER
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Emporio Armani Collection Captivates with Textures, Softness at Milan Fashion Week

Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER
Models present creations by Emporio Armani during the Milan Fashion Week, in Milan, Italy, 18 January 2025. The Fall/Winter 2025/2026 collections are presented from 17 to 21 January 2025. EPA/MATTEO CORNER

Giorgio Armani kept his youth game sharp with an Emporio Armani menswear collection presented during Milan Fashion Week on Saturday that was all about texture and glistening surfaces.
Titled “Seductive,” the 90-year-old designer’s Fall-Winter 2025-2026 collection for youthful dressers invited the touch: velvet three-piece suits decorated with delicate watch chains, fine ribbed lurex knitwear, luxurious corduroy pants that puddled around lug sole shoes.
Urban outerwear included belted trenches, sleek, oversized leather coats with deep slits for big steppers and long fake furs. Silken scarves were knotted like a tie, for a tromp l’oeil wave beneath blazers.
The runway show in Armani’s theater opened and closed with a soundtrack of blowing wind, beckoning cold, perhaps as a hex against global warming. Mountaineers toting climbing gear and decked out in color-block parkas in shades of purple, pink, olive and brown opened the show. An urban couple dressed for a party and bundled against the elements closed it.
Armani, dressed in his trademark navy blue, took a bow for the fashion crowd, then posed with models before greeting VIPs, including US actor Toby Wallace, Chinese actor and singer Zeng Shunxi, and model Lennon Gallagher.
Trend Watch: Faux fur collars. Body-con fine knits that glisten. Cap of all sorts, but especially a neat leather beanie.