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Saudi E-Commerce: Continuous Growth Fuels Sustainable Development

The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)
The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)
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Saudi E-Commerce: Continuous Growth Fuels Sustainable Development

The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)
The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)

As more and more Saudis are turning to online buying, the Kingdom is seeing unprecedented growth in e-commerce businesses, with the total number of registered firms in the country touching 35,314 in the second quarter of 2023.

This growth has paved the way for initiatives organized by the General Authority for Small and Medium-sized Enterprises (Monshaat), particularly in the realm of e-commerce.

These initiatives are aimed at enhancing and fostering the e-commerce sector in the region. The goal is also to empower entrepreneurs to access all the services and facilities provided by relevant authorities.

The landscape of e-commerce in Saudi Arabia has witnessed remarkable evolution and rapid strides in recent years, transforming it into one of the fastest-growing markets in the Middle East.

This transformation can be attributed to the increasing number of online shoppers and the growth of digital infrastructure. Improvements in internet speed and electronic security have also played a significant role.

Aligned with the goals of the Kingdom’s national transformation plan, “Vision 2030,” which seeks comprehensive digital transformation across various sectors, Saudi Arabia places significant emphasis on e-commerce as a key pillar of its economic growth.

With a multitude of e-commerce platforms, each offering a diverse range of services and features tailored to the needs of various businesses, this sector continues to sustain steady growth.

Expectations for further development and prosperity in the future remain high, thanks to government support and technological advancements.

Establishing an online store presents a promising opportunity for entrepreneurs, startups, and small to medium-sized enterprises to reach a broad customer base within and beyond the Kingdom.

This is due to the financial incentives and investment facilitations that are readily available.

The Saudi e-commerce market currently ranks 27th globally, boasting over 28.4 million users, with expectations that this number will reach 34.5 million by 2025.

Furthermore, the Kingdom commands a significant share of 45% in the e-commerce market within the Middle East and the Arab world, solidifying its role as a vital element in achieving economic sustainability.

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French Companies to Inject New Investments in Egyptian Market

Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)
Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)
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French Companies to Inject New Investments in Egyptian Market

Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)
Hossam Heiba, Chairman of the Investment Authority and Free Zones, signs a memorandum of understanding with the French Investment Promotion Agency in the presence of Hassan Al-Khatib, Minister of Investment and Foreign Trade. (Egyptian Investment Authority)

Several French companies have committed to making new investments in the Egyptian market across various sectors, including transportation, food, and pharmaceuticals.

According to a statement by Egypt’s General Authority for Investment and Free Zones (GAFI) on Saturday, companies such as Lesaffre (in yeast production), Alstom (transport), Sanofi (pharmaceuticals), and Decathlon (specialized retail in sportswear and equipment) have pledged to invest further in Egypt. These plans aim to leverage the significant improvements in the country’s investment infrastructure and legislative framework.

French investments in Egypt currently stand at approximately €7 billion (around $7.7 billion), distributed across 180 companies in various sectors. The companies’ commitment to expansion was made during a promotional visit to France by GAFI CEO Hossam Heiba, accompanied by Minister of Investment and Foreign Trade Hassan Al-Khatib.

The visit included participation in the Egyptian-French Business Forum held in Paris and Marseille, with the attendance of French Minister of Foreign Trade Sophie Primas and more than 350 French companies.

The Egyptian officials also held meetings with John Cockerill, a leader in hydrogen production equipment, representatives of bpi France, a French investment bank and the chairman of CMA CGM, a French logistics and maritime company and a key development partner of Egypt.

Heiba noted that Egypt has successfully attracted a significant number of global and French companies, benefiting from its strategic position as an investment and export hub for Africa. He emphasized that his country has maintained its position as the top African destination for investments in 2022 and 2023, with expectations of continuing this trend in the coming years. This is further supported by the record-breaking foreign direct investment, which reached $46.1 billion in the 2023-2024 fiscal year.

Additionally, Heiba signed a memorandum of understanding (MoU) with the French Investment Promotion Agency, which aims to sustain investment cooperation between Egypt and France, focusing on providing investor support, fostering partnerships between the two countries' business communities, and sharing data on target sectors and legislative developments. The agreement also covers the organization of investment promotion events and exploratory business tours.

The French side highlighted the substantial investments made by French companies in Egypt, particularly in telecommunications, healthcare, and cosmetics. Companies such as Valeo, Capgemini, Atos, and Orange Business Services operate in Egypt’s IT and communications sector, while Servier, AXA, AXA One Health, Sanofi, and Air Liquide have made significant contributions to the healthcare sector. L'Oréal is also a major player in the cosmetics industry.

This promotional visit is part of Egypt’s efforts aimed at expanding investment ties with Europe, following the 2024 Egypt-European Investment Conference held in Cairo in June, and the March 2023 announcement of an enhanced strategic partnership between Egypt and the European Union.