PIF: Advancing Development of Saudi Aviation Sector System

Raed Ismail, Director of Direct Investments in the Middle East and North Africa at the Public Investment Fund (Asharq Al-Awsat)
Raed Ismail, Director of Direct Investments in the Middle East and North Africa at the Public Investment Fund (Asharq Al-Awsat)
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PIF: Advancing Development of Saudi Aviation Sector System

Raed Ismail, Director of Direct Investments in the Middle East and North Africa at the Public Investment Fund (Asharq Al-Awsat)
Raed Ismail, Director of Direct Investments in the Middle East and North Africa at the Public Investment Fund (Asharq Al-Awsat)

Saudi Arabia’s aviation sector, identified as a strategic focus for the Public Investment Fund (PIF), is undergoing continuous development as part of Saudi Vision 2030, with a specific emphasis on tourism and transportation.

Speaking to Asharq Al-Awsat, Raed Ismail, Director of Direct Investments in the Middle East and North Africa at the PIF, noted that companies formed to attract approximately 100 million visitors by 2030 are aiming to position Saudi Arabia among the top five countries in terms of visitation numbers.

Development Operations

Ismail stated that the aviation system in Saudi Arabia is undergoing continuous development, noting signs of its completion when considering the sector as a whole, not just within a single airline company.

“Airline companies are a significant part, but there are also airports, such as King Salman Airport, which complements the overall strategy,” Ismail told Asharq Al-Awsat.

Ismail explained that the integrated aviation sector includes ground services and training, the latter being particularly crucial given the shortage of pilots experienced globally, not only in the region, during the coronavirus pandemic.

He emphasized the importance of training for recent graduates.

Ismail highlighted the field of maintenance as “extremely important and a fundamental aspect in sustainability plans.”

He also stressed the area of supply, stating that the Kingdom is establishing new supply entities or empowering existing ones.

PIF Established Approximately 90 Companies Since 2016

Ismail pointed out that the PIF has established around 90 companies since 2016.

“There are always indications of creating new complementary companies,” he revealed.

The director further explained that when considering the establishment of a new company, PIF looks into companies that can be invested in within the private sector and empowered, discussing numerous opportunities, particularly in the commercial sector, characterized by positive signs that need empowerment, improvement, and development.

He affirmed that in the recent period, several companies have been established in the commercial aviation sector, such as “Riyadh Air” and “AviLease.”

Ismail revealed that the PIF was still exploring possibilities and emphasized significant opportunities in the private aviation sector.

“We are looking at the private aviation sector, which offers substantial opportunities, as the aviation strategy includes about 9 public airports enabling the private aviation sector,” he said.

AviLease

Ismail clarified that the fund launched AviLease in 2022, which operates through four activities.

Firstly, it finances airlines by purchasing and leasing their aircraft.

Secondly, it acquires aircraft from other leasing companies, as seen in the deal with “Avolon.”

Thirdly, it engages in acquisitions and mergers, such as the acquisition of the aviation financing business of “Standard Chartered.”

Fourthly, it makes direct aircraft purchases from manufacturers.

“It is one of our new companies that has had a positive impact on the sector, influencing not only PIF companies like Riyadh Air but also those operating in the country like Flynas and Saudi Airlines,” said Ismail.

“The company is expanding internationally to mitigate risks and enable it to confront challenges,” he revealed.

Riyadh Air

Ismail emphasized that the advantage of Riyadh Air lies in its unconventional starting point, beginning where others concluded.

Over the past 15 to 20 years, many airlines have been established in the economic aviation sector, yet the region has not seen the establishment of a major integrated airline company.

“Riyadh Airlines has a significant opportunity through innovative technology usage, coupled with its ability to create an innovative customer experience, making it distinct from other airlines,” said Ismail.

He pointed out that Riyadh Air contributes to one of the key elements of Vision 2030, which is the tourism sector.

With the Kingdom’s ambitions to increase the number of tourists, Riyadh Air will play a vital role in connecting the world to Riyadh and vice versa.

The goal is to increase the number of visitors to Riyadh, which has seen an expansion in destinations.

Riyadh Air will also facilitate access not only to the Saudi capital but also to other domestic and international destinations, allowing visitors to explore Riyadh’s landmarks and projects like Qiddiya, Diriyah, or attend events such as Riyadh Season or travel to other cities and projects in Saudi Arabia.

Ismail affirmed that starting with the establishment of a new entity is easier than transforming an existing company, making revenue growth easier than cost improvement.

He underlined that improving customer experience and utilizing technology are fundamental aspects of Riyadh Air, especially in the pursuit of sustainability across various company domains through clear visions and systems.

Ismail explained that operational activities are expected to commence in the first half of 2025, as mentioned by Riyadh Air CEO Tony Douglas.

Moreover, Ismail disclosed the consideration of single-aisle aircraft for the project.

“After announcing the purchase of wide-body aircraft, as part of the strategy for any airline having both wide-body and narrow-body aircraft, we are exploring the opportunity to complete the project, especially since single-aisle aircraft are crucial for stations and short-haul flights near the Kingdom,” he revealed.

Three Factors

Ismail touched upon three factors contributing to the success of the aviation sector in Saudi Arabia.

Firstly, “we view the aviation sector as an integrated system, not just as an airline company.”

Secondly, “as a sovereign fund, the PIF possesses a long-term perspective in an industry that requires patience.”
“Typically, the focus is on recovering capital within 5 to 10 years of investment, but the fund looks at a time frame extending beyond 20 to 30 years,” revealed Ismail.

Regarding the third factor, Ismail said: “The PIF incorporates collaboration and leverages the relationships among its companies through synergies within the aviation sector.”

“This extends to other companies and projects, along with any government sectors supporting the industry,” he added.



Saudi Aramco Achieves 70% Local Content Target through iktva Program

Saudi Aramco Achieves 70% Local Content Target through iktva Program
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Saudi Aramco Achieves 70% Local Content Target through iktva Program

Saudi Aramco Achieves 70% Local Content Target through iktva Program

Saudi Aramco announced on Wednesday that its supply chain transformation program, iktva (In-Kingdom Total Value Add), has achieved its target of reaching 70% local content.

Building on this milestone, the company said that it plans to increase local content in its goods and services procurement to 75% by 2030.

Since its launch, the iktva program has contributed more than $280 billion to the Kingdom’s gross domestic product, reinforcing its role as a key driver of industrial development, economic diversification, and long-term financial resilience.

Through the localization of goods and services, the program has strengthened the resilience and reliability of Aramco’s supply chains, enhanced operational continuity, reduced supply chain vulnerabilities, and provided protection against global cost inflation - capabilities that proved critical during periods of disruption.

Aramco President and CEO Amin Nasser expressed pride in the scale of transformation achieved through iktva and its positive impact on the Kingdom’s economy, noting that the announcement represents a major milestone in the program’s journey and reflects a significant leap in Saudi Arabia’s industrial development, fully aligned with the Kingdom’s national vision.

“iktva is a core pillar of Aramco’s strategy to build a competitive national industrial ecosystem that supports the energy sector while enabling broader economic growth and creating thousands of job opportunities for Saudi nationals,” he stressed.

By localizing supply chains, the program ensures operational reliability and mitigates disruptions that may affect global supply chains, he added, noting that its cumulative impact over a decade demonstrates the sustained value it continues to generate.

Over the past decade, iktva has emerged as a leading example of supply-chain-driven economic transformation, converting Aramco’s project spending into domestic economic multipliers that have created jobs, improved productivity, stimulated exports, and strengthened supply chain resilience.

The program has identified more than 200 localization opportunities across 12 key sectors, representing an annual market value of $28 billion. These opportunities have translated into tangible investment outcomes, catalyzing more than 350 investments from 35 countries in new manufacturing facilities within the Kingdom, supported by approximately $9 billion in capital. These investments have enabled the local manufacture of 47 strategic products in Saudi Arabia for the first time.

iktva has also contributed to the creation of more than 200,000 direct and indirect jobs across the Kingdom, further strengthening the local industrial base and national capabilities. To support continued growth, the program organized eight regional supplier forums worldwide in 2025, in addition to its biennial forum. These events helped connect global investors, manufacturers, and suppliers with localization opportunities in Saudi Arabia.


AirAsia X Unveils Kuala Lumpur-Bahrain-London Route

FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
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AirAsia X Unveils Kuala Lumpur-Bahrain-London Route

FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo

Malaysian budget carrier AirAsia X on Wednesday unveiled plans to resume flights from Kuala Lumpur to London via a new hub in Bahrain, using the extended range of narrow-body jets to stitch fresh routes alongside established carriers.

The service, due to start in June, would make Bahrain AirAsia X's first hub outside Asia, placing it within reach of busy markets in Southeast Asia, the Middle East and Europe.

It also marks a ‌return to ‌the British capital more than a decade after the airline suspended ‌non-stop ⁠flights from Kuala Lumpur ⁠and retired its Airbus A340 jets.

Co-founder Tony Fernandes said Bahrain could become a regional gateway for underserved secondary cities across Asia, Africa and Europe.

"While ... of course London is a very emotional destination for many people in Southeast Asia, the real aim is to have a bunch of A321s flying maybe 15 times a day to Bahrain," he told Reuters in an interview.

"From Bahrain, you connect to Africa and Europe with a big emphasis ⁠on creating connectivity that doesn't exist."

The move follows Asia's ‌largest low-cost carrier completing its acquisition of the short-haul ‌aviation business from parent Capital A, bringing the group's seven airlines under one umbrella.

Fernandes, also CEO ‌of Capital A, stressed the importance of the Airbus A321XLR, an extra-long-range narrow-body aircraft ‌he said would let the airline replicate its Asian low-cost model on intercontinental routes.

"That aircraft enables me to start thinking we can do what we did in Asia to Europe and Africa," he said, citing potential secondary routes such as Penang to Cologne or Prague.

AirAsia plans to ‌redeploy its larger A330s to longer routes while building up the Bahrain hub, with possible African destinations including the Maghreb region, Egypt, ⁠Morocco, Tanzania and Kenya. ⁠A Bangkok-to-Europe route is also under consideration.

Fernandes played down direct competition with Gulf carriers such as Emirates and Qatar Airways, positioning AirAsia X as a budget option aimed at a different market.

"I'm all about stimulating a new market," he said. "We've got into our little playground (of) 3 billion people, most of them have not been to Europe."


Von der Leyen: EU Must 'Tear Down Barriers' to Become 'Global Giant'

(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
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Von der Leyen: EU Must 'Tear Down Barriers' to Become 'Global Giant'

(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)

The EU must "tear down the barriers" that prevent it from becoming a truly global economic giant, European Commission chief Ursula von der Leyen said Wednesday, ahead of leaders' talks on making the 27-nation bloc more competitive.

"Our companies need capital right now. So let's get it done this year," the commission president told EU lawmakers as she outlined key steps to bridging the gap with China and the United States.

"We have to make progress one way or the other to tear down the barriers that prevent us from being a true global giant," she said, calling the current system "fragmentation on steroids."

Reviving the moribund EU economy has taken on greater urgency in the face of geopolitical shocks, from US President Donald Trump's threats and tariffs upending the global trading to his push to seize Greenland from Denmark.

AFP said that Von der Leyen delivered her message before heading with EU leaders including France's Emmanuel Macron and Germany's Friedrich Merz to a gathering of industry executives in Antwerp, held on the eve of a summit on bolstering the bloc's economy.

A key issue identified by the EU is the fact that European companies face difficulties accessing capital to scale up, unlike their American counterparts.

To tackle this, Plan A would be to advance together as 27 states, von der Leyen said, but if they cannot reach agreement, the EU should consider "enhanced cooperation" between those countries that want to.

Von der Leyen said Europe should ramp up its competitiveness by "stepping up production" on the continent and "by expanding our network of reliable partners", pointing to the importance of signing trade agreements.

After recent deals with South American bloc Mercosur and India, she said more were on their way -- with Australia, Thailand, the Philippines and the United Arab Emirates.

One of the biggest -- and most debated -- proposals for boosting the EU's economy is to favor European firms over foreign rivals in "strategic" fields, which von der Leyen supports.

"In strategic sectors, European preference is a necessary instrument... that will contribute to strengthen Europe's own production base," she said -- while cautioning against a "one-size-fits-all" approach.

France has been spearheading the push, but some EU nations like Sweden are wary of veering into protectionism and warn Brussels against going too far.

The EU executive will also next month propose the 28th regime, also known as "EU Inc", a voluntary set of rules for businesses that would apply across the European Union and would not be linked to any particular country.

Brussels argues this would make it easier for companies to work across the EU, since the fragmented market is often blamed for why the economy is not better.

The commission is also engaged in a massive effort to cut red tape for firms, which complain EU rules make it harder to do business -- drawing accusations from critics that Brussels is watering down key legislation on climate in particular.