It’s that time of the year again and Google released the most trending search queries with a higher volume of search in 2023 in the Middle East and North Africa region (MENA) compared to 2022. The list included the top searched news, platforms, events, movies, TV series, tournaments and personalities.
Most trending searches in 2023
In Saudi Arabia, users have been searching for football throughout the year, with many events and tournaments happening on-ground. The match between AlHilal SFC and Real Madrid CF was ranked top in the football tournaments list. As for the personalities list, footballers remain at the top with Aleksandar Mitrović and Karim Benzema amongst others. The war in Gaza was the top searched topic in the news list, which also included the devaluation of the Pakistani Rupee and Buerger's disease. There has also been interest in local platforms such as Absher, Jadarat, Etimad, amongst others.
In Egypt, the news list was led by the war in Palestine, followed by the devaluation of the Egyptian Pound and the earthquake that happened in the country earlier this year. As for the Personalities list, Egyptian footballer Emam Ashour was ranked first, followed by Jory Bakr and Bassem Youssef after his interview with Piers Morgan.
In the UAE, there was huge interest in cricket matches. The Cricket World Cup match between India and Sri Lanka was the top searched tournament. Local and regional events made it to the list this year including Gitex 2023, COP28 and UFC 294. People in the UAE also used Google Search to follow the news in Palestine, as well as the devastating events that happened earlier this year including the earthquakes in Türkiye, Syria, and Morocco.