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Saudi Arabia’s ‘Hawi’ Wins Kotler Award for Best Entertainment and Cultural Campaign

The flag of Saudi Arabia (Asharq Al-Awsat)
The flag of Saudi Arabia (Asharq Al-Awsat)
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Saudi Arabia’s ‘Hawi’ Wins Kotler Award for Best Entertainment and Cultural Campaign

The flag of Saudi Arabia (Asharq Al-Awsat)
The flag of Saudi Arabia (Asharq Al-Awsat)

The "Hawi" National Portal for Hobbies, an initiative under the Quality of Life Program, has won the 2023 Kotler Award for its campaign titled "If you have a hobby, you have a story", which was launched in August as part of efforts to activate the hobby sector in the Kingdom and bring Saudi communities together through hobby clubs.

The Kotler Awards are given during an honoring ceremony held once a year to recognize the outstanding achievements and contributions of individuals and organizations in the field of marketing and business.

Hawi Communications and Marketing Officer Enad Al-Nufaie said that this great achievement is testimony to the efforts made by Hawi to develop and activate the hobbies sector in Saudi Arabia and serves as motivation to develop further and enhance the services provided to beneficiaries.

He added that the campaign was launched to achieve several objectives, including raising awareness of the importance of practicing hobbies among members of society, encouraging individuals to discover and develop their various hobbies, and improving the lifestyle of individuals and families.

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Culture

Theater and Performing Arts Commission to Present a Variety of Performances across Six Saudi Cities

Theater and Performing Arts Commission to Present a Variety of Performances across Six Saudi Cities
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Theater and Performing Arts Commission to Present a Variety of Performances across Six Saudi Cities

Theater and Performing Arts Commission to Present a Variety of Performances across Six Saudi Cities

The Theater and Performing Arts Commission (TPAC) will present a variety of performances from November 11 to December 19, 2026, across six cities in the Kingdom. The program will kick off in the capital, Riyadh, with performances taking place in public spaces, offering visitors an immersive experience and a closer look at TPAC’s activities.

The program features theatrical shows, roving traditional performing arts, puppet shows, a traveling circus, and interactive experiences.
It includes 10 daily segments showcasing a variety of traditional performing arts rooted in each city's cultural heritage, SPA reported.

The performances will kick off at the U Walk complex in Riyadh from November 11 to 14; the House of Culture in Dammam from November 18 to 21; Al-Noor Park in Buraidah, in Qassim Region, from November 25 to 28; the House of Culture in Hail from December 2 to 5; and Arruddaf Park in Taif from December 9 to 12.

The program will conclude at Jeddah Promenade from December 16 to 19.
The venues will welcome visitors daily from 5:30 p.m. to 11:00 p.m.

The performances are part of TPAC’s efforts to develop the sector, empower creative talent, enhance their skills, and expand the presence of theater and performing arts in society.

The program also offers the public an opportunity to learn about TPAC’s initiatives and engage with its experiences and performances.

Culture

AlUla's Madrasat Addeera Opens Applications for Design and Handicrafts Program for Women

The program aims to develop young women’s skills and equip them to produce craft products inspired by AlUla's natural environment and cultural identity - SPA
The program aims to develop young women’s skills and equip them to produce craft products inspired by AlUla's natural environment and cultural identity - SPA
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AlUla's Madrasat Addeera Opens Applications for Design and Handicrafts Program for Women

The program aims to develop young women’s skills and equip them to produce craft products inspired by AlUla's natural environment and cultural identity - SPA
The program aims to develop young women’s skills and equip them to produce craft products inspired by AlUla's natural environment and cultural identity - SPA

Madrasat Addeera in AlUla Governorate has opened applications for its 2026–2027 vocational training program, targeting young women interested in design and handicrafts.

The program aims to develop young women’s skills and equip them to produce craft products inspired by AlUla's natural environment and cultural identity. Applications will remain open until November 12, SPA reported.

The seven-month program combines design principles with practical training in traditional crafts, using local materials and patterns inspired by nature. It prepares trainees to move on to design and production studios, develop made-to-order handicraft products, and create customized corporate gifts.

Established as the first girls' school in AlUla, Madrasat Addeera has been transformed since 2019 into a creative center and an educational and cultural hub for the governorate's residents.

It seeks to revive traditional crafts and historical arts and attract international expertise as the region's first arts and design center.

Culture

Historic Jeddah Offers Rich Heritage, Diverse Cultural Experiences

Historic Jeddah is among the destinations featured in the Saudi Winter program. (SPA)
Historic Jeddah is among the destinations featured in the Saudi Winter program. (SPA)
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Historic Jeddah Offers Rich Heritage, Diverse Cultural Experiences

Historic Jeddah is among the destinations featured in the Saudi Winter program. (SPA)
Historic Jeddah is among the destinations featured in the Saudi Winter program. (SPA)

Historic Jeddah is among the destinations featured in the Saudi Winter program, offering visitors a mix of heritage attractions, museums, traditional markets, and cultural activities. The UNESCO World Heritage Site is known for its distinctive architecture and mild winter weather, the Saudi Press Agency reported on Wednesday.

The district's historic buildings, intricately crafted wooden rawashin, and narrow alleyways reflect Jeddah's past as a gateway to the Two Holy Mosques. Landmarks such as Nassif House, Bab Makkah, and Bait Al-Sharbatly offer a glimpse into the city's social life and architectural heritage over the centuries.

The Red Sea Museum, housed in the historic Bab Al-Bunt building, explores the Red Sea's history and its role in trade and cultural exchange. The Tariq Abdulhakim Museum highlights Saudi Arabia's musical heritage. Traditional markets, including Souq Al Alawi, offer local products, handicrafts, and traditional foods.

Cultural venues such as Zawiya 97 host exhibitions and activities showcasing traditional crafts, helping preserve these skills and pass them on to younger generations.

These experiences complement the Ministry of Culture's efforts to revitalize Historic Jeddah, safeguard its cultural and architectural identity, and develop it into an international tourism destination.