The organizing committee of the Future of Media Exhibition (FOMEX), part of the activities organized by the Saudi Media Forum, has announced that the global market for entertainment content (MIPCOM) will be participating in FOMEX, scheduled to take place in Riyadh from February 19 to 21, 2024.
MIPCOM is a renowned annual festival held in Cannes, France; it is the largest global gathering in the entertainment industry, SPA reported.
With the participation of over 100 countries, its presence at FOMEX highlights the significance of the Saudi Media Forum and its international activities.
MIPCOM attracts more than 11,000 participants from approximately 100 countries each year, further underscoring the event's global appeal and influence.
MIP TV Middle East representative Bassil Hajjar has confirmed that the Saudi Media Forum and FOMEX will host the first-ever MIPCOM participation outside of France, a recognition that underscores the forum's standing as a paramount event on the regional media map.
Hajjar said the forum is a nurturing ground for prominent media brands, companies and production sectors from the Kingdom, adding that the forum and exhibition have become indispensable for various production companies and distributors operating in the Middle East.
MIPCOM Senior Sales Manager for Middle East and Africa Regions Pascale Lallemand pointed out that the Saudi Media Forum and FOMEX have grown and developed yearly, and commended the dramatic production level and intellectual content presented at the Saudi Media Forum, organized by the Saudi Broadcasting Authority (SBA).
The 2nd edition of FOMEX aims to consolidate Riyadh's position as an incubator for international media and communication identity, which confirms the pioneering goals that the Kingdom seeks to achieve in various fields, in line with the goals of the Kingdom's Vision 2030.
FOMEX will host over 200 local and international companies from around the world specialized in producing media content.