Saudi Vision 2030: Historic Economic Transformation through Diversity, Growth  

Vision 2030 was launched on April 25, 2016. (Asharq Al-Awsat)
Vision 2030 was launched on April 25, 2016. (Asharq Al-Awsat)
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Saudi Vision 2030: Historic Economic Transformation through Diversity, Growth  

Vision 2030 was launched on April 25, 2016. (Asharq Al-Awsat)
Vision 2030 was launched on April 25, 2016. (Asharq Al-Awsat)

Custodian of the Two Holy Mosques, King Salman bin Abdulaziz stressed that Saudi Arabia is making major and lasting progress with its Vision 2030 national transformation plan.

The assertion, also echoed by Prince Mohammed bin Salman, Crown Prince and Prime Minister, was made in remarks included in the 2023 annual report for Vision 2030, which highlighted the successful implementation of the vision’s programs.

Vision 2030’s key objectives include developing promising and emerging sectors, bolstering local content, facilitating business environments, empowering citizens, engaging the private sector, and enhancing overall execution efficiency.

Since the launch of Vision 2030 on April 25, 2016, under the directive of King Salman and Crown Prince Mohammed, Saudi Arabia has undergone an unprecedented historic transformation.

This transformation is characterized by remarkable development that supports Vision 2030’s goal of creating a prosperous and promising future through economic growth and improved quality of life.

In the report, Crown Prince Mohammed expressed anticipation for achieving more significant developmental milestones across various fronts, particularly those attained in the past year and previous decades, underscoring the importance of preserving these gains for both the current and future generations.

Historic transformation

Saudi Arabia is going through a big change, with strong economic growth and more connections to the world, according to the report. It is also empowering its citizens and putting protecting the environment first. This makes it a land full of opportunities for everyone to shape a successful future.

Halfway into its journey, Vision 2030 has already met many of its goals faster than expected, the report showed. Now, it is aiming even higher to have a bigger impact.

By the numbers, 87% of Vision 2030 initiatives are done or on track, and 81% of key performance indicators for programs have hit their yearly targets.

In 2023, the non-oil sector made up 50% of the country’s total economy, reaching a record high.

Lasting impact

Vision 2030 is all about creating a lasting impact, bringing more progress and benefits to the Kingdom while opening up bigger opportunities for its people.

The Kingdom’s economic makeover, driven by Vision 2030, is a success story fueled by ambitious goals for a diverse and thriving economy.

This involves big changes in economic policies and substantial investments in key sectors like manufacturing, technology, tourism, renewable energy, mining, and logistics.

Moreover, Vision 2030 puts a strong focus on encouraging entrepreneurship and innovation, building necessary infrastructure, and providing support and funding for startups and innovative companies. The goal is to boost their competitiveness and ability to grow, both nationally and globally.

Vision 2030 progress

The first leg of Vision 2030’s journey saw a lot of economic and structural reforms that set the stage for a successful national transformation, with real-world impacts. Now, as it enters the second phase, growth and opportunities are spreading across many promising sectors.

The private sector is stepping up to help achieve development goals in a more appealing environment, aiming for economic diversity and sustainable social impact in the next phase.

The achievements since the launch of Vision 2030 have boosted the non-oil sector, leading to growth. In 2023, non-oil activities made up half of the total GDP, and unemployment among Saudis stayed close to the 2030 targets. Saudi Arabia has also made progress in various international indicators.

Thriving economy

Saudi Arabia has set up four special economic zones to attract quality investments. The small and medium-sized enterprises (SMEs) sector is booming like never before. The industrial sector is also making strides by localizing car manufacturing and establishing the Kingdom’s first electric car factory.

Saudi Arabia is tapping into its vast natural and cultural wealth, revealing mineral resources worth $2.4 trillion last year alone.

The Kingdom is committed to building a green economy to preserve the environment and ensure sustainability, creating a vibrant society. Efforts are also underway to empower the non-profit sector, provide housing solutions for families, and enhance citizens’ skills for global competition.

Looking ahead

Since its launch, Vision 2030 has been committed to sustainable development and planning for the future, aiming to bring prosperity to all citizens.

The 2023 annual report highlights a prosperous year for Saudi Arabia, built on strong foundations for success, including national capabilities, diverse resources, and unlimited investments.

The government’s deep belief in the Kingdom’s potential has driven comprehensive development across various sectors.

Vision 2030 has led to rapid transformations in key and emerging sectors, such as entertainment, sports, tourism, culture, and digital services, alongside social empowerment initiatives.

Some sectors, like mining and renewable energy, require longer reform periods but are making progress through substantial investments.

Efforts to empower the private sector and attract foreign investment involve policy reforms influenced by global factors and challenges.

Today, Saudi Arabia’s economy is diverse and strong, driven by rapidly growing vital sectors, which have led to job creation and exceeded some targets ahead of schedule, making the kingdom a land of opportunity.

Vision 2030 has also boosted Saudi Arabia’s regional and international standing through cooperation for security and stability, vital for economic growth. This ensures the Kingdom’s continued journey towards progress and prosperity.

Stable foundation

The report also highlights Saudi Arabia’s strong economic performance, with non-oil GDP reaching its highest level in 2023, contributing 50% to the real GDP and growing by 4.7% compared to the previous year.

Non-oil government revenues increased significantly to SAR 457 billion ($121.8 billion) in 2023, covering 35% of the total budget expenditure.

Unemployment among Saudis dropped to 7.7% in 2023 from 8.0% in 2022, while inflation decreased to 1.6% from 3.1% in 2022.

The government’s efficiency index also rose to 70.8 points in 2022, surpassing the target of 60.7 points.

Public Investment Fund

Additionally, the report showed a big jump in the assets managed by the Public Investment Fund (PIF), hitting $749 billion in 2023, up from $557 billion in 2016, surpassing the $720 billion target.

The PIF drives economic diversification, investing in sectors like tourism, entertainment, financial tech, and sports.

It has become a global leader in spotting economic opportunities, creating 93 companies compared to 71 last year and generating around 644,000 job opportunities, up from 500,000 in 2022.

Thriving society

The report showed that life expectancy rose to 78.10 years in 2023, surpassing the target of 77.06 years.

Saudi Arabia also saw a record number of external pilgrims, reaching 13.56 million in 2023, up from 7.36 million in 2016, exceeding the target of 10 million.

Furthermore, the percentage of Saudi households owning homes increased to 63.74% in 2023, surpassing the target of 63%.

Remarkable progress

The report showed that halfway through Vision 2030, there has been significant progress towards its goals. Some indicators have even surpassed their targets, prompting a review of ambitions.

For instance, Saudi unemployment rates and female workforce participation have exceeded expectations, signaling a shift to higher aspirations for 2030.

The report also noted a maturing strategic approach in the second phase of Vision 2030, with improved measurement methods. Collaboration with international bodies ensures the adoption of best practices for monitoring progress.

Leading the charge

Saudi Arabia’s statistical sector has made significant strides, jumping 25 places in the World Bank’s National Statistical System Performance Index. This demonstrates the Kingdom’s commitment to providing high-quality statistical data.

Expo 2030 in Riyadh

Winning the bid to host Expo 2030 in Riyadh is a testament to Saudi Arabia’s global influence and active role in shaping the future. The expo will showcase innovations and technologies aligned with sustainable solutions, reflecting the goals of Vision 2030.

The report also highlighted that 2030 will mark an era of unprecedented global engagement.

2026 FIFA World Cup bid

Saudi Arabia has submitted its bid to host the 2034 FIFA World Cup, garnering significant support from football federations worldwide.

The bid marks a pivotal moment in the tournament’s history, as the Kingdom aims to share with the world the story of its ambitious sporting transformation in recent years.

From investing in human potential by empowering youth and unleashing their capabilities to ambitious projects that boost football and infrastructure, Saudi Arabia has embarked on a journey of comprehensive economic and social development.

The nation is committed to developing state-of-the-art sports, tourism, and public facilities on a global scale, driving economic and social growth.

Exceptional tourism achievements

The report highlighted Saudi Arabia’s rich and diverse culture, showcasing its history and stories of civilizations that have thrived on its land. Coupled with its geographical advantage, strategically linking Asia, Europe, and Africa, Saudi Arabia has become a global destination.

Efforts and initiatives under Vision 2030 have capitalized on this competitive advantage, opening doors to both local and international tourists and resulting in an unprecedented boom in the tourism sector.

China has recognized Saudi Arabia as a key tourist destination, with 112 million passengers passing through the Kingdom’s airports, marking a 27% increase from 2022.

Among them, 106 million were visitors, including 27.4 million international tourists, cementing Saudi Arabia’s position as a premier destination on the global tourism map.



AirAsia X Unveils Kuala Lumpur-Bahrain-London Route

FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
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AirAsia X Unveils Kuala Lumpur-Bahrain-London Route

FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo
FILE PHOTO: Planes from AirAsia are seen on the tarmac of Kuala Lumpur International Airport Terminal 2 (KLIA2) in Sepang, Malaysia, February 26, 2024. REUTERS/Hasnoor Hussain/File Photo

Malaysian budget carrier AirAsia X on Wednesday unveiled plans to resume flights from Kuala Lumpur to London via a new hub in Bahrain, using the extended range of narrow-body jets to stitch fresh routes alongside established carriers.

The service, due to start in June, would make Bahrain AirAsia X's first hub outside Asia, placing it within reach of busy markets in Southeast Asia, the Middle East and Europe.

It also marks a ‌return to ‌the British capital more than a decade after the airline suspended ‌non-stop ⁠flights from Kuala Lumpur ⁠and retired its Airbus A340 jets.

Co-founder Tony Fernandes said Bahrain could become a regional gateway for underserved secondary cities across Asia, Africa and Europe.

"While ... of course London is a very emotional destination for many people in Southeast Asia, the real aim is to have a bunch of A321s flying maybe 15 times a day to Bahrain," he told Reuters in an interview.

"From Bahrain, you connect to Africa and Europe with a big emphasis ⁠on creating connectivity that doesn't exist."

The move follows Asia's ‌largest low-cost carrier completing its acquisition of the short-haul ‌aviation business from parent Capital A, bringing the group's seven airlines under one umbrella.

Fernandes, also CEO ‌of Capital A, stressed the importance of the Airbus A321XLR, an extra-long-range narrow-body aircraft ‌he said would let the airline replicate its Asian low-cost model on intercontinental routes.

"That aircraft enables me to start thinking we can do what we did in Asia to Europe and Africa," he said, citing potential secondary routes such as Penang to Cologne or Prague.

AirAsia plans to ‌redeploy its larger A330s to longer routes while building up the Bahrain hub, with possible African destinations including the Maghreb region, Egypt, ⁠Morocco, Tanzania and Kenya. ⁠A Bangkok-to-Europe route is also under consideration.

Fernandes played down direct competition with Gulf carriers such as Emirates and Qatar Airways, positioning AirAsia X as a budget option aimed at a different market.

"I'm all about stimulating a new market," he said. "We've got into our little playground (of) 3 billion people, most of them have not been to Europe."


Von der Leyen: EU Must 'Tear Down Barriers' to Become 'Global Giant'

(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
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Von der Leyen: EU Must 'Tear Down Barriers' to Become 'Global Giant'

(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)
(FILES) European Commission President Ursula von der Leyen delivers a speech in Brussels, on January 22, 2026. (Photo by NICOLAS TUCAT / AFP)

The EU must "tear down the barriers" that prevent it from becoming a truly global economic giant, European Commission chief Ursula von der Leyen said Wednesday, ahead of leaders' talks on making the 27-nation bloc more competitive.

"Our companies need capital right now. So let's get it done this year," the commission president told EU lawmakers as she outlined key steps to bridging the gap with China and the United States.

"We have to make progress one way or the other to tear down the barriers that prevent us from being a true global giant," she said, calling the current system "fragmentation on steroids."

Reviving the moribund EU economy has taken on greater urgency in the face of geopolitical shocks, from US President Donald Trump's threats and tariffs upending the global trading to his push to seize Greenland from Denmark.

AFP said that Von der Leyen delivered her message before heading with EU leaders including France's Emmanuel Macron and Germany's Friedrich Merz to a gathering of industry executives in Antwerp, held on the eve of a summit on bolstering the bloc's economy.

A key issue identified by the EU is the fact that European companies face difficulties accessing capital to scale up, unlike their American counterparts.

To tackle this, Plan A would be to advance together as 27 states, von der Leyen said, but if they cannot reach agreement, the EU should consider "enhanced cooperation" between those countries that want to.

Von der Leyen said Europe should ramp up its competitiveness by "stepping up production" on the continent and "by expanding our network of reliable partners", pointing to the importance of signing trade agreements.

After recent deals with South American bloc Mercosur and India, she said more were on their way -- with Australia, Thailand, the Philippines and the United Arab Emirates.

One of the biggest -- and most debated -- proposals for boosting the EU's economy is to favor European firms over foreign rivals in "strategic" fields, which von der Leyen supports.

"In strategic sectors, European preference is a necessary instrument... that will contribute to strengthen Europe's own production base," she said -- while cautioning against a "one-size-fits-all" approach.

France has been spearheading the push, but some EU nations like Sweden are wary of veering into protectionism and warn Brussels against going too far.

The EU executive will also next month propose the 28th regime, also known as "EU Inc", a voluntary set of rules for businesses that would apply across the European Union and would not be linked to any particular country.

Brussels argues this would make it easier for companies to work across the EU, since the fragmented market is often blamed for why the economy is not better.

The commission is also engaged in a massive effort to cut red tape for firms, which complain EU rules make it harder to do business -- drawing accusations from critics that Brussels is watering down key legislation on climate in particular.


Saco: Saudi Retail Market Remains Promising, Digital Transformation Key to Expanding Market Share

A Saco branch in Riyadh. Asharq Al-Awsat
A Saco branch in Riyadh. Asharq Al-Awsat
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Saco: Saudi Retail Market Remains Promising, Digital Transformation Key to Expanding Market Share

A Saco branch in Riyadh. Asharq Al-Awsat
A Saco branch in Riyadh. Asharq Al-Awsat

Saudi Arabia’s retail sector is undergoing deep structural changes driven by the rapid global expansion of e-commerce, prompting local companies to reassess their operational and financial strategies to remain competitive, according to Abdel-Salam Bdeir, chief executive of Saco.

Speaking to Asharq Al-Awsat on the sidelines of the RLC Global Forum 2026, Bdeir said the Saudi retail market reached an estimated SAR385 billion ($102.7 billion) in 2025. Of this total, SAR35 billion ($9.3 billion) came from domestic e-commerce, while traditional physical stores accounted for about SAR350 billion ($93.4 billion). By comparison, the market stood at roughly SAR400 billion ($106.7 billion) in 2018.

Bdeir said competition from global e-commerce platforms and intensifying price pressures are not challenges facing Saco alone, but rather the retail sector, wholesale trade, and the Saudi economy more broadly. He noted that international platforms have captured most of the sector’s growth in recent years, eroding local market share and affecting sales and employment.

Employment in the retail sector declined from more than 2 million jobs in 2016 to around 1.7 million in 2025, he stated. Purchases from global platforms exceeded SAR65 billion ($17.3 billion) in 2025, representing more than 16 percent of the Saudi retail market.

Bdeir added that the absence of customs duties on most such orders costs the state between SAR6 billion and SAR10 billion annually in lost customs revenues alone, in addition to the impact on zakat, employment, and broader economic returns.

 

Abdel-Salam Bdeir, chief executive of Saco (Asharq Al-Awsat)

New Strategy

In response to these challenges, Bdeir said Saco completed the repayment of all its loans in 2025, leaving the company debt-free and better positioned to manage interest-rate volatility.

He added that the company has secured financing of SAR150 million ($40 million) that has yet to be drawn, providing additional flexibility to support future investments.

Saco returned to profitability in the fourth quarter of 2024 with a margin of 16.8 percent and has remained profitable for five consecutive quarters. Bdeir attributed this performance to a successful operational restructuring that included closing underperforming branches.

Digital transformation has also gained momentum, with online sales rising from 4 percent of total revenue in 2023 to 10 percent in 2025. The Saco CEO said digital channels are recording annual growth rates exceeding 50 to 60 percent.

Cost Control and Compliance

Bdeir noted that higher logistics, diesel, and service costs have weighed on profit margins, prompting the company to renegotiate terms with delivery providers. He also stressed the importance of compliance with local quality and safety standards, noting that some global platforms do not adhere to these regulations, creating potential risks for consumers.

Founded in 1984, Saco is the Kingdom’s largest home improvement solutions provider, operating 35 stores across 19 cities, including five megastores, and offering more than 45,000 products. The company has been publicly listed since 2015 and has acquired a logistics services provider to enhance operational efficiency, while focusing on developing young Saudi talent in line with Vision 2030.

Saco’s shares were trading at around SAR 26.5 ($7.1) by the close of trading on Tuesday.

Global Forum

The RLC Global Forum serves as a key platform for senior executives and decision-makers to discuss major shifts in consumer behavior, digital innovation strategies, the future of smart retail, and pathways to sustainable growth.

The 2026 edition, held under the theme “Growth Crossroads,” took place over two days in Riyadh, reflecting Saudi Arabia’s growing role as a regional hub for retail and commercial investment.