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Saudi Showcases Spectacular Summer Escape at Arabia Travel Market 2024

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
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Saudi Showcases Spectacular Summer Escape at Arabia Travel Market 2024

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations to trade partners as the country’s tourism sector continues to go from strength to strength, said the Saudi Press Agency on Tuesday.
Representatives from Saudi Arabia’s booming tourism ecosystem kicked-off the Middle East’s biggest travel and tourism trade show aiming to build awareness of the kingdom’s unique and diverse summer destination offerings, strengthen and establish new trade partnerships, and celebrate the remarkable year-on-year growth of the Saudi tourism sector.
STA chief executive and board member Fahd Hamidaddin is leading the Saudi delegation of 72 partners from across the tourism sector -- including top destination management companies, hoteliers, and airlines -- to the show that was held in Dubai.
The delegation is aiming to showcase the Kingdom’s distinctive summer destinations to trade partners and consumers in the Gulf Cooperation Council (GCC) region and underline its status as a world-leading year-round tourism destination, with a strategic focus on priority markets like India and China.
Over the summer season, Saudi Arabia offers a unique and diverse range of activities and destinations for visitors, including young families, ranging from the pristine beaches of the Red Sea, the rich culture of Jeddah, and an events program like no other, including the Esports World Cup starting in Riyadh this July.
Saudi’s mountainous regions including the tranquil and picturesque destinations of Aseer, Taif, and Al Baha also provide a refreshing escape during the summer season with temperatures in the low 20s Celsius. These serene retreats are ideal for adventure travelers who seek natural beauty, wildlife, hiking trails, and cool breezes.
"We’re delighted to be back at ATM this year to showcase Saudi as a unique summer destination, offering an action-packed events calendar, cool mountain regions for adventure seekers, and pristine beaches for families and those looking to relax,” STA’s Hamidaddin said.
“The MEA and APAC markets are hugely important in our overarching tourism strategy with a combined 23 million visits last year, and we will be focusing on growing those numbers,” Hamidaddin said.
“Having welcomed over 100m million tourists in 2023, Saudi is the land of now -- offering growth and opportunities like no other to trade partners across the globe. And over the coming days, we look forward to building new long-lasting partnerships, sharing knowledge, and showcasing the wealth of opportunities Saudi has to offer,” Hamidaddin said.
Building on the success of last year’s presence at ATM, where over 50,000 visitors were welcomed at the Saudi stand, this year’s exhibit is set across three floors with partners showcasing hundreds of affordable and luxury bookable products for destinations such as Jeddah, AlUla, Aseer, Riyadh, and the Red Sea.
At ATM, visitors can race a bike through the mountains of Aseer on a virtual simulator, download specially curated Saudi Summer playlists in partnership with Anghami, see an array of football memorabilia at the Saudi Pro League Museum, enjoy live performances of traditional Saudi dancers, and view digital art displays from local artists. The diversity of the Kingdom will also be showcased with an interactive Saudi map and activities calendar.
The stand also showcases the new “Saudi Rewards” scheme, a first-of-its-kind program, offering free nationwide rewards for citizens and visitors to unlock points on tourism, shopping, dining, entertainment, and more. Saudi Rewards currently has a network of 17 partners and will have a dedicated booth at ATM with interactive activations for visitors to enjoy.
On the first day of the event, Hamidaddin participated in a flagship panel event alongside other tourism leaders from the GCC to discuss collaboration and Saudi Arabia’s role in the region’s growing tourism sector.
Popular UAE radio station Dubai Eye also broadcast their afternoon show live from the Saudi booth where they discussed the Kingdom’s summer offering, while trailblazing Indian influencer Masoom Minawala Mehta and world-famous travel influencer brothers, Wael and Nael Abualteen, were on the stand creating content for their social channels.
STA and its partners are aiming to build on the successes of last year’s ATM, where more than 1,600 deals and more than 50 MoUs and strategic agreements were signed – resulting in 35,000 extra visits.
The Kingdom presents trade partners with an unparalleled opportunity for sustained growth. Notably, the country achieved a significant milestone by welcoming 100 million tourists in 2023. Together with partners, STA is building knowledge of Saudi’s destination offerings to consumers to address barriers to destination knowledge and welcome more visitors than ever to the Kingdom.
This boom is continuing in 2024, with the first quarter of the year witnessing a double-digit growth increase in tourists compared to the same period last year -- bolstering Saudi Arabia’s position as a leading global tourism destination and driving progress towards its revised target of 150 million visits by 2030.

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Beirut's 'Mother of Cats' Who Rescues Felines

Diana Abadi, known as "the mother of cats," sits with felines waiting for adoption at her small pet food and plant shop in Hadath, in Beirut's southern suburbs known as Dahiyeh, in Lebanon, Saturday, Feb. 7, 2026. (AP Photo/Bilal Hussein)
Diana Abadi, known as "the mother of cats," sits with felines waiting for adoption at her small pet food and plant shop in Hadath, in Beirut's southern suburbs known as Dahiyeh, in Lebanon, Saturday, Feb. 7, 2026. (AP Photo/Bilal Hussein)
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Beirut's 'Mother of Cats' Who Rescues Felines

Diana Abadi, known as "the mother of cats," sits with felines waiting for adoption at her small pet food and plant shop in Hadath, in Beirut's southern suburbs known as Dahiyeh, in Lebanon, Saturday, Feb. 7, 2026. (AP Photo/Bilal Hussein)
Diana Abadi, known as "the mother of cats," sits with felines waiting for adoption at her small pet food and plant shop in Hadath, in Beirut's southern suburbs known as Dahiyeh, in Lebanon, Saturday, Feb. 7, 2026. (AP Photo/Bilal Hussein)

Diana Abadi is known in the southern suburbs of Beirut as the “Mother of Cats.”

For the past 12 years, she has turned her home and shop into a refuge for abandoned felines who now number between 50 and 70, and she often sleeps beside the cats as she cares for them full time.

Abadi began by taking in a single kitten.

Word spread, and residents started bringing her injured and unwanted animals, especially during periods of crisis. At its peak, the shelter housed more than 150 cats, especially during the COVID-19 pandemic and the recent Israel-Hezbollah war, when fear and displacement led many people to abandon their pets.

Her plant and pet food shop in the southern suburbs known as Dahiyeh serves as both her livelihood and the cats’ shelter. Among those currently in her care are Joujou, 13, the oldest, as well as cats named Loulou, Fluffy, Emma and Panda.

One of the most challenging cases involves a cat that was completely blind when abandoned. A woman offered to cover the animal’s expenses if Abadi would take him in. After months of treatment, the cat has partially regained vision in one eye.

Social media has recently helped improve adoption rates, reducing the number of cats under Abadi's care. Rising costs, however, threaten the shelter’s future. Monthly rent has climbed to $800, up from $250 before the war, forcing Abadi to cover most expenses herself.

“These are living beings,” she said. “I don’t take holidays or Sundays off.”

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Face of 400-Year-Old 'Vampire' Recreated

Scientists have given a face to a decapitated skull which was uncovered in Croatia. (Croatia’s excavation team)
Scientists have given a face to a decapitated skull which was uncovered in Croatia. (Croatia’s excavation team)
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Face of 400-Year-Old 'Vampire' Recreated

Scientists have given a face to a decapitated skull which was uncovered in Croatia. (Croatia’s excavation team)
Scientists have given a face to a decapitated skull which was uncovered in Croatia. (Croatia’s excavation team)

The face of a "vampire", whose remains were posthumously mutilated to prevent them from rising from the dead, can be seen for the first time in more than 400 years, reported Sky News.

Discovered in a grave at Racesa, a fortress in eastern Croatia, the body had been exhumed, beheaded and reburied face down beneath heavy stones.

And since the desecration cannot be explained by environmental factors, experts believe it was done to stop the dead man returning as a vampire.

Now the face of the deceased can be seen for the first time in centuries, after scientists rebuilt his likeness from his skull.

Archaeologist Natasa Sarkic, part of the excavation team, said the fear inspired by the man in death may stem from the fear he inspired in life.

She said: “Bioarchaeological analysis showed that this man often participated in violent conflicts, and died a violent death. He experienced at least three episodes of serious interpersonal violence during his lifetime.”

“One of those attacks left his face disfigured, which could cause fear and repulsion, leading to social exclusion. Before even recovering from the penultimate trauma, he sustained a final fatal attack,” she revealed.

“Individuals who died violently, behaved violently in life, or were considered sinful or socially deviant, were believed to be at risk of becoming vampires,” she continued.

“He may have been regarded as a 'vampire', or a supernatural threat due to his facial disfigurement and his marginal lifestyle, characterized by repeated interpersonal violence,” Sarkic explained.

She said such beings were thought to be restless, vengeful, and capable of harming the living, spreading disease and killing people or livestock.

Sarkic said that, in the Slavic tradition, the soul remains attached to the body for about 40 days after death.

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Caffeinated Beverages May Help Protect the Brain, Study Says

A cup of coffee and a cappuccino are seen at a Juan Valdez store in Bogota, Colombia June 5, 2019. (Reuters)
A cup of coffee and a cappuccino are seen at a Juan Valdez store in Bogota, Colombia June 5, 2019. (Reuters)
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Caffeinated Beverages May Help Protect the Brain, Study Says

A cup of coffee and a cappuccino are seen at a Juan Valdez store in Bogota, Colombia June 5, 2019. (Reuters)
A cup of coffee and a cappuccino are seen at a Juan Valdez store in Bogota, Colombia June 5, 2019. (Reuters)

Drinking a few cups of caffeinated coffee or tea every day may help in a small way to preserve brain power and prevent dementia, researchers reported on Monday.

People with the highest daily intake of caffeinated coffee had an 18% lower risk of developing dementia compared to those with the lowest such intake, according to a study based on responses to questionnaires by 132,000 U.S. adults spanning four decades.

The study, published in JAMA, also found that the people with the highest intake had a lower rate - by nearly 2 percentage points - of ‌self-perceived memory ‌or thinking problems compared to those with ‌the ⁠lowest intake.

Results were ‌similar with caffeinated tea, but not with decaffeinated beverages, the researchers said.

While the findings are encouraging, the study does not prove caffeine helps protect the brain, they said.

The magnitude of caffeine's effect, if any, was small, and there are other better-documented ways to protect cognitive function as people age, study leader Dr. Daniel Wang ⁠of Harvard Medical School said in a statement.

Lifestyle factors linked with lower risks of ‌dementia include physical exercise, a healthy diet ‍and adequate sleep, according to previous ‍research.

"Our study suggests that caffeinated coffee or tea consumption can ‍be one piece of that puzzle," Wang said.

The findings were most pronounced in participants who consumed two to three cups of caffeinated coffee or one to two cups of caffeinated tea daily, the researchers reported.

Those who drank caffeinated coffee also showed better performance on some objective tests of cognitive function, according to the ⁠study funded by the National Institutes of Health.

Further research is needed to validate the factors and mechanisms responsible for the findings, the researchers said.

They noted that bioactive ingredients in coffee and tea such as caffeine and polyphenols have emerged as possible factors that reduce nerve cell inflammation and damage while protecting against cognitive decline.

"We also compared people with different genetic predispositions to developing dementia and saw the same results - meaning coffee or caffeine is likely equally beneficial for people with high and low genetic risk of developing ‌dementia," study coauthor Dr. Yu Zhang of the Harvard T.H. Chan School of Public Health said in a statement.