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Saudi Showcases Spectacular Summer Escape at Arabia Travel Market 2024

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
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Saudi Showcases Spectacular Summer Escape at Arabia Travel Market 2024

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations to trade partners as the country’s tourism sector continues to go from strength to strength, said the Saudi Press Agency on Tuesday.
Representatives from Saudi Arabia’s booming tourism ecosystem kicked-off the Middle East’s biggest travel and tourism trade show aiming to build awareness of the kingdom’s unique and diverse summer destination offerings, strengthen and establish new trade partnerships, and celebrate the remarkable year-on-year growth of the Saudi tourism sector.
STA chief executive and board member Fahd Hamidaddin is leading the Saudi delegation of 72 partners from across the tourism sector -- including top destination management companies, hoteliers, and airlines -- to the show that was held in Dubai.
The delegation is aiming to showcase the Kingdom’s distinctive summer destinations to trade partners and consumers in the Gulf Cooperation Council (GCC) region and underline its status as a world-leading year-round tourism destination, with a strategic focus on priority markets like India and China.
Over the summer season, Saudi Arabia offers a unique and diverse range of activities and destinations for visitors, including young families, ranging from the pristine beaches of the Red Sea, the rich culture of Jeddah, and an events program like no other, including the Esports World Cup starting in Riyadh this July.
Saudi’s mountainous regions including the tranquil and picturesque destinations of Aseer, Taif, and Al Baha also provide a refreshing escape during the summer season with temperatures in the low 20s Celsius. These serene retreats are ideal for adventure travelers who seek natural beauty, wildlife, hiking trails, and cool breezes.
"We’re delighted to be back at ATM this year to showcase Saudi as a unique summer destination, offering an action-packed events calendar, cool mountain regions for adventure seekers, and pristine beaches for families and those looking to relax,” STA’s Hamidaddin said.
“The MEA and APAC markets are hugely important in our overarching tourism strategy with a combined 23 million visits last year, and we will be focusing on growing those numbers,” Hamidaddin said.
“Having welcomed over 100m million tourists in 2023, Saudi is the land of now -- offering growth and opportunities like no other to trade partners across the globe. And over the coming days, we look forward to building new long-lasting partnerships, sharing knowledge, and showcasing the wealth of opportunities Saudi has to offer,” Hamidaddin said.
Building on the success of last year’s presence at ATM, where over 50,000 visitors were welcomed at the Saudi stand, this year’s exhibit is set across three floors with partners showcasing hundreds of affordable and luxury bookable products for destinations such as Jeddah, AlUla, Aseer, Riyadh, and the Red Sea.
At ATM, visitors can race a bike through the mountains of Aseer on a virtual simulator, download specially curated Saudi Summer playlists in partnership with Anghami, see an array of football memorabilia at the Saudi Pro League Museum, enjoy live performances of traditional Saudi dancers, and view digital art displays from local artists. The diversity of the Kingdom will also be showcased with an interactive Saudi map and activities calendar.
The stand also showcases the new “Saudi Rewards” scheme, a first-of-its-kind program, offering free nationwide rewards for citizens and visitors to unlock points on tourism, shopping, dining, entertainment, and more. Saudi Rewards currently has a network of 17 partners and will have a dedicated booth at ATM with interactive activations for visitors to enjoy.
On the first day of the event, Hamidaddin participated in a flagship panel event alongside other tourism leaders from the GCC to discuss collaboration and Saudi Arabia’s role in the region’s growing tourism sector.
Popular UAE radio station Dubai Eye also broadcast their afternoon show live from the Saudi booth where they discussed the Kingdom’s summer offering, while trailblazing Indian influencer Masoom Minawala Mehta and world-famous travel influencer brothers, Wael and Nael Abualteen, were on the stand creating content for their social channels.
STA and its partners are aiming to build on the successes of last year’s ATM, where more than 1,600 deals and more than 50 MoUs and strategic agreements were signed – resulting in 35,000 extra visits.
The Kingdom presents trade partners with an unparalleled opportunity for sustained growth. Notably, the country achieved a significant milestone by welcoming 100 million tourists in 2023. Together with partners, STA is building knowledge of Saudi’s destination offerings to consumers to address barriers to destination knowledge and welcome more visitors than ever to the Kingdom.
This boom is continuing in 2024, with the first quarter of the year witnessing a double-digit growth increase in tourists compared to the same period last year -- bolstering Saudi Arabia’s position as a leading global tourism destination and driving progress towards its revised target of 150 million visits by 2030.

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Somalia Welcomes Its First Bowling Alley as the Middle Class and Diaspora Returnees Grow

People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
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Somalia Welcomes Its First Bowling Alley as the Middle Class and Diaspora Returnees Grow

People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)
People bowl at the Feynuus Bowling Center in Mogadishu, Somalia, on Jan. 15, 2026. (AP)

In a city long defined by conflict, Somalia ’s capital of Mogadishu now echoes with the crash of pins at the country's first modern bowling alley.

It's the latest sign of revival in the once-thriving Indian Ocean port shaped by 35 years of civil war and militant bombings. Millions of people were forced to flee what became one of the world’s most dangerous cities. Those who remained avoided public spaces as the al-Qaeda-linked group al-Shabab waged an insurgency against the Somali state.

In recent years, improved security measures against al-Shabab, an expanded government presence and growing private investment have allowed daily life to re-emerge. Cafes line newly reopened streets, beaches draw evening crowds and traffic congestion, once unimaginable, now clogs key intersections.

The Feynuus Bowling Center opened last year and draws many locals and Somalis returning from the diaspora, who bring investment and business ideas after years of sending billions of dollars in remittances from abroad.

On a recent evening, young Somalis gathered in groups, laughing and filming each other on their phones while music played. Many from the diaspora are visiting Mogadishu for the first time in years, or the first time ever.

“I couldn’t believe Mogadishu has this place,” said Hudoon Abdi, a Somali-Canadian on holiday, as she prepared to take her turn to bowl.

“I’m enjoying it. Mogadishu is actually safe,” she said, urging others to visit.

Mogadishu remains vulnerable to militant attacks, however, with security measures like checkpoints and heavily guarded zones part of daily life. Non-Somalis remain largely confined to a compound at the international airport.

But residents say the ability to gather for recreation signals an important psychological shift. Such venues provide a welcoming environment for a younger generation eager for safe spaces to socialize.

Abukar Hajji returned from the United Kingdom on holiday after many years away and found the difference between what he imagined and what he experienced eye-opening.

“When I was flying from the UK, I believed it was a scary place, like a war-torn country,” he said. “Everyone told me, ‘Good luck,’ but when I came and saw it with my own eyes, I didn’t want to leave.”

Sadaq Abdurahman, the manager of the bowling center, said the idea for the business emerged from a growing demand among young people for recreational facilities.

“It has created employment opportunities for at least 40 youths,” he said.

According to the Somali National Bureau of Statistics, Somalia’s unemployment rate stands at 21.4%.

The bowling alley has private security guards, bag checks and surveillance cameras, reflecting the precautions common at public venues in Mogadishu.

Urban planners and economists say businesses like the bowling alley signal a broader shift in Mogadishu’s recovery, as private sector growth increasingly complements international aid and government-led rebuilding efforts.

Ahmed Khadar Abdi Jama, a lecturer in economics at the University of Somalia, said innovative businesses are responding to the needs of diaspora returnees and the growing middle class, “which in turn adds to the expected increase in Somalia’s GDP.”

Outside the bowling alley, traffic hummed and neon signs flickered, other reminders of Mogadishu’s fragile transformation.

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Benefit of Taking Magnesium Does Not Get Enough Attention

Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
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Benefit of Taking Magnesium Does Not Get Enough Attention

Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)
Nutrition experts recommended trying to get more of magnesium in our diet from food first (Harvard University)

Nutrition experts revealed that magnesium is often not given the same attention as other vitamins and minerals, although it plays a pivotal role in supporting the overall health of our body, especially improving blood sugar management and supporting neuro-psychological balance.

According to the US National Institutes of Health (NIH), magnesium is an abundant mineral in our body and it’s naturally present in many foods.

The mineral is required in more than 300 different reactions in our body, including those that regulate muscle and nerve function, blood sugar levels, and blood pressure.

“Magnesium plays a role in how our body handles sugar,” Scott Keatley, RD, co-owner of Keatley Medical Nutrition Therapy told Prevention magazine.

“It helps with the action of insulin, the hormone that controls blood sugar levels.” When you have enough magnesium in your body, insulin can work better and your body can manage blood sugar more effectively, Keatley said.

Also, stress can cause our body to use more magnesium than usual, which can limit our body’s ability to do other tasks with the nutrient, Keatley said.

“In addition, magnesium can help reduce the release of stress hormones like cortisol,” he said. “It’s like a natural chill pill that can help keep our body’s stress response in check.”

Magnesium helps regulate brain function and mood. It plays a role in releasing and using neurotransmitters, which are chemicals in our brain that affect our mood and emotions.

The mineral may help improve bone density and decrease fracture risk.
“Magnesium is stored in bones and is an important part of bone health,” said Deborah Cohen, DCN, an associate professor in the department of clinical and preventive nutrition sciences at Rutgers University School of Health Professions.

At baseline, magnesium can help to relax and widen your blood vessels, Keatley said. “This makes it easier for blood to flow and can help lower blood pressure,” he added. “It’s like making the highways wider so that traffic can move more smoothly.”

A 2025 review in hypertension found that magnesium seems to be beneficial for lowering blood pressure in people with high blood pressure and magnesium deficiency, but larger studies are needed.

There are a lot of foods that are high in magnesium. Nutrition experts recommended trying to get more of the nutrient in our diet from food first.

These are the most magnesium-rich foods, according to the NIH are: Pumpkin seeds, Chia seeds, almonds, spinach, cashews, peanuts, shredded wheat, soymilk, black beans, edamame, peanut butter, potato with skin, brown rice and plain yogurt.

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SpaceX Prioritizes Lunar 'Self-growing City' over Mars Project

FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
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SpaceX Prioritizes Lunar 'Self-growing City' over Mars Project

FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)
FILE - A SpaceX logo is displayed on a building, May 26, 2020, at the Kennedy Space Center in Cape Canaveral, Fla. (AP Photo/David J. Phillip, File)

Elon Musk said on Sunday that SpaceX has shifted its focus to building a "self-growing city" on the moon, which could be achieved in less than 10 years.

SpaceX still intends to start on Musk's long-held ambition of a city on Mars within five to seven years, he wrote on his X social media platform, "but the overriding priority is securing the future of civilization and the Moon is faster."

Musk's comments echo a Wall Street Journal report on Friday, stating that SpaceX has told investors it would prioritize going to the moon and attempt a trip to Mars ⁠at a later time, targeting March 2027 for an uncrewed lunar landing.

As recently as last year, Musk said that he aimed to send an uncrewed mission to Mars by the end of 2026.

The US faces intense competition from China in the race to return humans to the moon this decade. Humans have not visited the lunar surface since the Apollo 17 mission in 1972. Less than a week ago, Musk announced that SpaceX ⁠acquired the artificial intelligence company he also leads, xAI, in a deal that values the rocket and satellite company at $1 trillion and the artificial intelligence outfit at $250 billion.

Proponents of the move view it as a way for SpaceX to bolster its plans for space-based data centers, which Musk sees as more energy efficient than terrestrial facilities as the demand for compute power soars with AI development.

SpaceX is hoping a public offering later this year could raise as much as $50 billion, which could make it the largest public offering in history.

On Monday, Musk said in response to a user on X that NASA will constitute less than 5% of SpaceX's revenue this year. SpaceX is ⁠a core contractor in NASA's Artemis moon program with a $4 billion contract to land astronauts on the lunar surface using Starship.

"Vast majority of SpaceX revenue is the commercial Starlink system," Musk added.

Earlier on Sunday, Musk shared the company's first Super Bowl ad, promoting its Starlink Wi-Fi service.

Even as Musk reorients SpaceX, he is also pushing his publicly traded company, Tesla, in a new direction.

After virtually building the global electric vehicles market, Tesla is now planning to spend $20 billion this year as part of an effort to pivot to autonomous driving and robots.

To speed up the shift, Musk said last month Tesla is ending production of two car models at its California factory to make room for manufacturing its Optimus humanoid robots.