Riyadh Air, which is owned by the Public Investment Fund, concluded a memorandum of understanding with the Saudi Tourism Authority (STA) to boost joint cooperation as part of the national carrier’s efforts to shape the future of tourism in the Kingdom and advance air travel.
The new partnership, which was signed at Arabian Travel Market (ATM) in Dubai, focuses on several key areas, including new routes and destinations, joint marketing activities, sponsorship opportunities, presence at key roadshows and international events and accessibility to tourism-related platforms.
It also aims to explore collaboration in loyalty programs, leverage world-leading technology and new digital methods and engage in the Tourism Accelerator Program.
The agreement is in line with Riyadh Air’s vision to connect the Kingdom to more than 100 destinations around the world by 2030,. The two sides will cooperate to launch many initiatives and improve the level of services provided to tourists.
STA CEO Fahd Hamidaddin said: “Increasing Saudi’s connectivity with the world is a key pillar of our tourism strategy and will ensure we sustain our rapid growth and meet our new ambitious target of 150 million visits by 2030.”
The Kingdom, and Riyadh in particular, is preparing to receive millions of new tourists, thus cooperation with the key players in the sector, such as Riyadh Air, has become necessary to provide the best services and experiences to the visitors, he added.
Riyadh Air CEO Tony Douglas said: “This is another momentous day for Riyadh Air. Working alongside the STA to elevate the travel experience for our guests and those coming to visit the Kingdom of Saudi Arabia signifies what we’re all about.”
“We are elevating standards across the board in aviation to previously unseen levels. We have a shared commitment to travel and tourism in the Kingdom along with our forward-thinking approach to innovation, sustainability, and the satisfaction of our guests,” he stressed.
