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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.

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Business

Iraq Reopens Rabia Border Crossing to Boost Fuel Oil Exports via Syria

This aerial picture shows cars and trucks loaded with goods waiting to cross over into Syria at the al-Rabia border crossing on April 20, 2026. (AFP)
This aerial picture shows cars and trucks loaded with goods waiting to cross over into Syria at the al-Rabia border crossing on April 20, 2026. (AFP)
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Iraq Reopens Rabia Border Crossing to Boost Fuel Oil Exports via Syria

This aerial picture shows cars and trucks loaded with goods waiting to cross over into Syria at the al-Rabia border crossing on April 20, 2026. (AFP)
This aerial picture shows cars and trucks loaded with goods waiting to cross over into Syria at the al-Rabia border crossing on April 20, 2026. (AFP)

Iraq has reopened the Rabia border crossing with Syria after more than a decade to accelerate overland fuel oil exports and revive cross-border trade amid disruption to Gulf shipping following the Iran war, Iraqi border officials said on Monday.

The crossing, located in Iraq’s northern Nineveh province, will allow fuel oil shipments to be trucked through Syria while also reopening the route to ‌commercial trade ‌traffic that has been halted since ‌the ⁠conflict that followed ⁠Syria’s civil war, officials said.

The head of Iraq’s Border Ports Commission, Omar al-Waeli, said reopening Rabia would ease pressure on fuel shipments to Syria by allowing more fuel oil trucks to cross, with most convoys currently backed up at ⁠the al-Waleed crossing in western Iraq, ‌the only operating ‌border point.

Iraq’s state oil marketer SOMO has recently turned to overland routes through Syria, despite higher ‌costs, as one of the few viable alternatives to keep exports flowing. SOMO ⁠awarded ⁠contracts to supply about 650,000 metric tons of fuel oil per month from April to June to be trucked overland via Syria.

Convoys of tanker trucks loaded with Iraqi fuel oil are expected to begin crossing in the coming days, adding capacity to an operation that energy officials say has already stretched Iraq’s trucking and border infrastructure.

Iraq had previously exported the bulk of its fuel oil through the Khor al-Zubair terminal on the Gulf.

Business

IFAD to Asharq Al-Awsat: Repercussions of Hormuz Closure Trigger Global Food Security Shock

A container ship is seen in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP Photo/Asghar Besharati)
A container ship is seen in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP Photo/Asghar Besharati)
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IFAD to Asharq Al-Awsat: Repercussions of Hormuz Closure Trigger Global Food Security Shock

A container ship is seen in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP Photo/Asghar Besharati)
A container ship is seen in the Strait of Hormuz off the coast of Qeshm Island, Iran, Saturday, April 18, 2026. (AP Photo/Asghar Besharati)

The International Fund for Agricultural Development (IFAD) said the repercussions of the closure of the Strait of Hormuz have triggered a global food security shock, warning that disruptions to fertilizer and fuel supplies, rising input costs, and declining purchasing power are threatening production at a critical point in the agricultural season. This is driving food prices higher and will severely affect the world’s most vulnerable populations.

Gerardine Mukeshimana, Vice President of IFAD, told Asharq Al-Awsat that the repercussions of the US-Israeli-Iranian conflict have led to a global food security shock that has already begun to manifest in local food crises, particularly for small-scale producers and rural populations.

On this Mukeshimana said “The ripple effects of the conflict have triggered a global food security shock that is already translating into local food crises, particularly for small-scale producers and rural populations. While it is too early to quantify a precise global ‘food gap,’ nor foresee all possible consequences, we do know that many of the women and men who produce our food are already under pressure.”

Critical timing and heightened risks

Mukeshimana stressed the seriousness of the timing, as farmers across nearly half the world are entering critical agricultural seasons between March and June. Any shortage of inputs at this stage will inevitably lead to lower yields and reduced food availability in the coming months.

“Between March and June, farmers across nearly half the world enter critical planting seasons, meaning that input shortfalls and price spikes today risk lower harvests and tighter food availability in the months ahead. As past crises have shown, these shocks do not originate at the farm level, but they ultimately land there, among those with the least capacity to absorb them.”

Impact of shipping disruptions on agricultural production

On the repercussions of the closure of the Strait of Hormuz on the passage of ships carrying agricultural inputs and fertilizers, and estimates of losses over the past 40 days, Mukeshimana said: “The abrupt halt and severe disruption of shipping through the Strait of Hormuz and Bab el-Mandeb has had immediate repercussions for fertilizers, fuel and other agricultural inputs. While exact volume losses over the past 40 days vary by commodity and route, evidence from IFAD investments points to significant shipment delays, curtailed exports and cascading market effects, from reduced planting to distorted farm-gate prices and declining rural incomes, as gathered in detail by the position paper, ‘Global shock, local crisis,’ published by Alvaro Lario, President of IFAD this week.”

She noted that these impacts are clearly reflected in shrinking cultivated areas, distortions in agricultural price structures, and a deterioration in farmers’ net incomes, as documented in the position paper issued this week by IFAD President Alvaro Lario titled “Global shock, local crisis,” which warned that international logistical disruptions are translating into severe local livelihood crises.

Vice-President of IFAD Gerardine Mukeshimana (Asharq Al-Awsat)

Import-dependent countries in a double bind

“The supply chain disruptions are cutting off farmers’ access to markets to both purchase inputs – such as seeds, veterinary medicines, and equipment – and sell their products both domestically and as exports. The result: farmers’ expenses rise as their income drops.”

Mukeshimana said this represents a global risk, as small-scale farmers produce about one-third of the world’s food, and up to 70 percent in Africa. When their production declines due to input shortages, it leads to reduced output, higher prices, deeper vulnerability, and rising hunger.

She warned that these repercussions directly translate into lower production levels, rising prices, and worsening economic vulnerability, ultimately expanding the scope of hunger.

Mukeshimana added that countries that rely on imports face a double bind, as fertilizer shortages and rising costs compound existing pressures from climate shocks, armed conflict, and accumulated debt, making it extremely difficult for these countries to withstand the current crisis.

“In import-dependent countries, fertilizer shortages and price spikes amplify existing pressures from climate shocks, conflict, and debt. Left unaddressed, these shocks can drive wider development setbacks, hunger, increasing humanitarian needs, forced migration, conflict and political instability.”

Business

Inflation Woes and Firmer Dollar Drag Gold Lower as US-Iran Tensions Revive

A display of gold bars, each weighing 1000 grams, at a gold and silver refinery in Vienna (AFP)
A display of gold bars, each weighing 1000 grams, at a gold and silver refinery in Vienna (AFP)
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Inflation Woes and Firmer Dollar Drag Gold Lower as US-Iran Tensions Revive

A display of gold bars, each weighing 1000 grams, at a gold and silver refinery in Vienna (AFP)
A display of gold bars, each weighing 1000 grams, at a gold and silver refinery in Vienna (AFP)

Gold prices fell on Monday owing to a stronger US dollar and renewed inflation fears after another closure of the Strait of Hormuz pushed oil prices higher.

Spot gold was down 0.8% at $4,790.59 per ounce, as of 1103 GMT, after hitting its lowest since April 13 earlier in the session.

US gold futures for June delivery fell 1.4% to $4,811.

"Oil's surge after the weekend's chaotic events surrounding the Strait of Hormuz ensure that inflation risks remain palpable, offsetting gold's allure as a safe-haven asset. The precious metal has taken a backseat to the dollar's role as the preferred safe haven throughout the conflict so far," said Han Tan, chief market analyst at Bybit, Reuters reported.

"Barring meaningful and sustained de-escalations in the ongoing conflict, spot gold is expected to keep treading water in these sub-$5,000 levels."

The US said on Sunday that it had took over an Iranian cargo ship that tried to break through its blockade while Iran said it would retaliate, heightening fears of a resumption of hostilities.

Oil prices jumped around 5% on fears that the ceasefire between the United States and Iran could collapse and traffic through the Strait of Hormuz remained largely halted.

The dollar index strengthened, making greenback-priced bullion more expensive for holders of other currencies. Benchmark 10-year US Treasury yields gained, increasing the opportunity cost of holding non-yielding bullion.

Although gold is considered an inflation hedge and a safe haven during geopolitical and economic uncertainty, rising energy costs stemming from the war in Iran have stoked inflation concerns and pushed the yellow metal lower on expectations of monetary tightening by the US Federal Reserve.

"Nonetheless, gold retains the ability to extend its recent rebound as structural demand drivers persist. Central bank buying, de-dollarization and currency debasement trends may have faded but remain alive and can support bullion," said Nikos Tzabouras, senior market analyst at Jefferies-owned Tradu.com.

Among other metals, spot silver lost 2.1% to $79.07 per ounce, platinum fell 1.7% to $2,066.90, and palladium was down 1.6% at $1,533.64.