The Saudi Journalists Association (SJA) launched on Friday its new brand identity at the Saudi Media Forum, with local and international media professionals and intellectuals in attendance.
SJA Chairman of the Board of Directors Adhwan Al-Ahmari described the association as a cornerstone of promoting the national media identity and developing journalism in Saudi Arabia.
He emphasized its role as a unified voice for journalists, protecting their rights and providing professional support.
Al-Ahmari added that the new identity reflects the evolving media landscape and Saudi Arabia's dynamic progress across various sectors.
The new design, created by a young Saudi talent, retains the essence of the previous logo, which was inspired by the palm tree – a symbol deeply rooted in Saudi Arabia's cultural heritage, he noted.
Several editors-in-chief of local newspapers and media institutions, along with leaders from the International Federation of Journalists (IFJ) and Arab media organizations, also addressed the gathering.