“The Apprentice,” the long-running reality TV show that boosted Donald Trump’s profile, will begin streaming on Amazon's Prime Video, the company announced Monday.
The show’s first seven seasons will be available on Amazon's streaming platform, with the first season premiering Monday and subsequent seasons arriving every week until late April.
Debuting in 2004, “The Apprentice” and a spinoff, “Celebrity Apprentice,” propelled Trump to national stardom following a string of bankruptcies and bad business deals in the 1990s that had splintered his New York-based real estate empire.
The series, meant to showcase Trump’s business acumen, was a major hit, and Trump’s name became a global brand that helped launch his political career. The show featured contestants taking part in various challenges for a $250,000 salary and a job with The Trump Organization.
Trump expressed enthusiasm for the news on Truth Social and in a statement included in Amazon’s statement.
“I look forward to watching this show myself — such great memories, and so much fun, but most importantly, it was a learning experience for all of us!” Trump said in Amazon’s release.
Amazon's decision to stream “The Apprentice” is the latest indication the company is attempting to strengthen its relationship with Trump, which was testy during his first term.
In January, Amazon said it would release a new documentary about first lady Melania Trump, promising an “unprecedented behind-the-scenes look” at her life.
