China's Baidu Launches Two New AI Models as Industry Competition Heats Up

People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)
People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)
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China's Baidu Launches Two New AI Models as Industry Competition Heats Up

People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)
People walk past a Baidu logo outside the company headquarters in Beijing on February 2, 2024. (AFP)

China's Baidu said on Sunday it has launched two new artificial intelligence models, including a new reasoning-focused model that it said rivalled DeepSeek's model, as it vies to stand out in a fiercely competitive AI race.

Chinese AI startup DeepSeek's roll-out of AI models which it says is on par with, or even better than, industry-leading models in the United States at a fraction of the cost, has roiled the industry and re-energized the global AI race.

"ERNIE X1 delivers performance on par with DeepSeek R1 at only half the price," Baidu said of one of the new models.

The X1 has "stronger understanding, planning, reflection, and evolution capabilities," Baidu said, adding that it is the first deep thinking model that uses tools autonomously.

Baidu said its latest foundation model ERNIE 4.5 has "excellent multimodal understanding ability. It has more advanced language ability, and its understanding, generation, logic, and memory abilities are comprehensively improved."

It also has "high EQ", and it is easy to understand network memes and satirical cartoons, Baidu said.

One of China's earliest tech giants to launch a ChatGPT-style chatbot, Baidu has struggled to gain widespread adoption for its Ernie large language model, despite claiming performance comparable to OpenAI's GPT-4, amid fierce competition.

Multimodal AI systems are capable of processing and integrating various types of data including text, video, images and audio, and can convert content across these formats.



Google Preparing to Partner with Taiwan's MediaTek on Next AI chip, Information Reports

A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)
A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)
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Google Preparing to Partner with Taiwan's MediaTek on Next AI chip, Information Reports

A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)
A signage for Google is displayed near their office in Beijing, China, 04 February 2025. (EPA)

Alphabet's Google is preparing to partner with Taiwan's MediaTek on the next version of its AI chips, Tensor Processing Units, that will be made next year, the Information reported on Monday, citing people involved in the project.

However, Google has not cut ties with Broadcom, the chip designer it has worked with exclusively on the AI chips over the past several years, the report said, citing an employee at the San Jose-based company.

Like Nvidia,. Google also designs its own AI server chips, which it uses for internal research and development and also rents out to cloud customers, Reuters reported.

This approach gives Google a competitive edge in the AI race by reducing its reliance on Nvidia, even as rivals like Microsoft-backed OpenAI and Meta Platforms have seen a surge in demand for Nvidia chips.

Late last year, Google rolled out its sixth-generation TPU in a bid to give itself and its Cloud customers an alternative to Nvidia's chips, which are the most sought-after processors in the industry.

Google chose MediaTek partly because the Taiwanese firm has a strong relationship with TSMC and charges Google less per chip compared to Broadcom, the Information report added.

Google spent between $6 billion and $9 billion on TPUs last year, according to research firm Omdia, based on Broadcom's target for AI semiconductor revenue last year.