Saudi Culture Ministry, Boutique Group Sign Agreement to Promote Saudi Cultural Heritage

The agreement covers several cultural fields to highlight the Kingdom’s heritage. SPA

The Ministry of Culture signed a cooperation agreement with Boutique Group to enhance joint efforts to promote the Kingdom’s rich heritage.
The signing ceremony was held at the ministry’s headquarters in Diriyah’s Al-Bujairi District.
Deputy Minister of Culture for National Partnerships and Talent Development Noha Kattan signed the deal with Boutique Group Chief Executive Christophe Mares.
Kattan said the partnership aligns with the ministry’s goals of empowering Saudi heritage and culture.
She added that the agreement honors the Kingdom’s rich history and helps build a future that values tradition and encourages global cultural creativity.
Mares expressed his company's pleasure in the new partnership, which will focus on providing a unique and luxurious experience that reflects the Saudi cultural identity. He said the company will reflect each region’s culture by integrating its visual style, sounds, and traditions into palace operations.
The agreement covers several cultural fields to highlight the Kingdom’s heritage in creative and contemporary ways.
This will be achieved by integrating Saudi cuisine into the culinary arts, dressing hotel staff in traditional Saudi attire, and infusing palace designs with cultural identity.
These efforts will enhance the guest experience at Boutique Group’s palaces, offering a deeper connection to Saudi culture.