Judge in Google Case Questions Future of Search Amid Rise of AI

The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
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Judge in Google Case Questions Future of Search Amid Rise of AI

The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
The new Google logo is seen in this illustration taken May 13, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

A judge asked the US Department of Justice on Friday how much room there would be for new search engines to emerge given the rise of artificial intelligence, as antitrust enforcers press for Alphabet's Google to take dramatic measures to restore competition in online search.

US District Judge Amit Mehta is overseeing the trial over proposals to remedy Google's search monopoly. If he approves the DOJ proposals, artificial intelligence companies could get a boost after already rattling Google's status as the go-to tool to find information online.

Mehta asked DOJ attorney David Dahlquist during closing arguments in Washington whether AI should be considered a way to access search, or as a kind of competing technology, Reuters reported.

"Do you think someone is going to come off the sidelines and build a new general search engine in light of what we are seeing?" Mehta asked.

Dahlquist replied that search isn't going away, and that the DOJ's proposed remedies are designed to keep Google from blocking AI-based competitors. A witness from OpenAI testified in the case that the ChatGPT creator is years away from its goal of being able to use its own search technology to answer 80% of queries.

The DOJ and a coalition of states are pressing to make Google sell its Chrome browser, share search data and cease multibillion-dollar payments to Apple and other smartphone makers and wireless carriers that set Google as the default search engine on new devices.

Dahlquist said that the remedies are designed to pry open markets for online search engines and related advertising as well as restore competition that Google's conduct has "fundamentally broken."

The trial on the proposals began in April. Mehta has said he aims to rule on the proposals by August.

If the judge does require Google to sell off Chrome, OpenAI would be interested in buying it, Nick Turley, OpenAI's product head for ChatGPT, said at the trial.

OpenAI would also benefit from access to Google's search data, which would help it make responses to user inquiries more accurate and up to date, Turley said.

Google says the proposals go far beyond what is legally justified by the court's ruling, and would give away its technology to competitors. The company has already begun loosening agreements with smartphone makers including Samsung Electronics to allow them to load rival search and AI products.

The DOJ wants the judge to go farther, banning Google from making lucrative payments in exchange for installation of its search app.

 

 

 

 

 



Big Tech on a Quest for Ideal AI Device

Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP
Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP
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Big Tech on a Quest for Ideal AI Device

Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP
Former Apple design chief Jony Ive (L) has joined forces with OpenAI to make a device ideal for engaging with generative artificial intelligence. Matt Winkelmeyer / GETTY IMAGES NORTH AMERICA/AFP

ChatGPT-maker OpenAI has enlisted the legendary designer behind the iPhone to create an irresistible gadget for using generative artificial intelligence (AI).

The ability to engage digital assistants as easily as speaking with friends is being built into eyewear, speakers, computers and smartphones, but some argue that the Age of AI calls for a transformational new gizmo.

"The products that we're using to deliver and connect us to unimaginable technology are decades old," former Apple chief design officer Jony Ive said when his alliance with OpenAI was announced.

"It's just common sense to at least think, surely there's something beyond these legacy products."

Sharing no details, OpenAI chief executive Sam Altman said that a prototype Ive shared with him "is the coolest piece of technology that the world will have ever seen."

According to several US media outlets, the device won't have a screen, nor will it be worn like a watch or broach.

Kyle Li, a professor at The New School, said that since AI is not yet integrated into people's lives, there is room for a new product tailored to its use.

The type of device won't be as important as whether the AI innovators like OpenAI make "pro-human" choices when building the software that will power them, said Rob Howard of consulting firm Innovating with AI

Learning from flops

The industry is well aware of the spectacular failure of the AI Pin, a square gadget worn like a badge packed with AI features but gone from the market less than a year after its debut in 2024 due to a dearth of buyers.

The AI Pin marketed by startup Humane to incredible buzz was priced at $699.

Now, Meta and OpenAI are making "big bets" on AI-infused hardware, according to CCS Insight analyst Ben Wood.

OpenAI made a multi-billion-dollar deal to bring Ive's startup into the fold.

Google announced early this year it is working on mixed-reality glasses with AI smarts, while Amazon continues to ramp up Alexa digital assistant capabilities in its Echo speakers and displays.

Apple is being cautious embracing generative AI, slowly integrating it into iPhones even as rivals race ahead with the technology. Plans to soup up its Siri chatbot with generative AI have been indefinitely delayed.

The quest for creating an AI interface that people love "is something Apple should have jumped on a long time ago," said Futurum research director Olivier Blanchard.

Time to talk

Blanchard envisions some kind of hub that lets users tap into AI, most likely by speaking to it and without being connected to the internet.

"You can't push it all out in the cloud," Blanchard said, citing concerns about reliability, security, cost, and harm to the environment due to energy demand.

"There is not enough energy in the world to do this, so we need to find local solutions," he added.

Howard expects a fierce battle over what will be the must-have personal device for AI, since the number of things someone is willing to wear is limited and "people can feel overwhelmed."

A new piece of hardware devoted to AI isn't the obvious solution, but OpenAI has the funding and the talent to deliver, according to Julien Codorniou, a partner at venture capital firm 20VC and a former Facebook executive.

OpenAI recently hired former Facebook executive and Instacart chief Fidji Simo as head of applications, and her job will be to help answer the hardware question.

Voice is expected by many to be a primary way people command AI.

Google chief Sundar Pichai has long expressed a vision of "ambient computing" in which technology blends invisibly into the world, waiting to be called upon.

"There's no longer any reason to type or touch if you can speak instead," Blanchard said.

"Generative AI wants to be increasingly human" so spoken dialogues with the technology "make sense," he added.

However, smartphones are too embedded in people's lives to be snubbed any time soon, said Wood.