After the conclusion of the third edition of Riyadh Fashion Week, the Saudi Fashion Commission announced the signing of a Memorandum of Understanding (MoU) with the Circle Platform Company’s WHITE Milano, marking a strategic partnership to drive the global growth and expansion of brands and open new horizons for the fashion industry.
The collaboration aims to contribute to the development of national talent and the enrichment of the creative sector in the Kingdom. It underscores the Fashion Commission’s commitment to nurturing Saudi creative capacities and providing new opportunities to showcase abilities and develop skills.
CEO of the Saudi Fashion Commission Burak Çakmak stated that the partnership with WHITE Milano reflects the Commission’s ongoing commitment to building platforms that empower local talent, expand international collaborations, and enrich the creative economy.
He noted that bringing WHITE Milano’s first international showroom to Riyadh reaffirms the Commission’s role as a catalyst for innovation, exchange, and opportunity, ensuring that Saudi fashion continues to thrive globally.
CEO of the Circle Platform WHITE Milano Brenda Bellei expressed her delight over the new agreement with the Saudi Fashion Commission, an entity under the Ministry of Culture. She noted that the collaboration draws on WHITE Milano’s international expertise and network to bring its first official showroom to Riyadh during the recent Riyadh Fashion Week, held from October 16 to 21. The initiative aims to promote creative talent through a structured strategy of global promotion and positioning.
The agreement will enable WHITE Milano to establish the first international showroom in the Kingdom, showcasing Saudi and international brands and serving as a regional commercial and creative hub. It will provide Saudi designers with access to WHITE Milano’s international platforms and foster creative and cultural exchange through joint events, mentorships, workshops, and training programs to support Saudi talent and promote global best practices in design, branding, and sustainability.
The partnership aims to expand access to new markets, elevate Saudi designers on the global stage, and provide an international platform for the Kingdom’s fashion sector.
Through such initiatives, both parties reaffirm their shared dedication to creating opportunities where culture and creativity intersect.
