Under the patronage of Prince Mohammed bin Salman bin Abdulaziz Al Saud, Saudi Crown Prince and Prime Minister, Riyadh is set to host the inaugural edition of the TOURISE Summit (TOURISE 2025) from November 11 to 13.
Organized by the Ministry of Tourism, TOURISE aims to shape the future of global tourism, fostering its growth and sustainability. It brings together leading figures from key sectors that intersect with tourism, such as technology, aviation, entertainment, education, sustainability, and media.
Discussions will seek to develop innovative and actionable solutions that enable the tourism industry to address future challenges and thrive over the next five decades.
Minister of Tourism and Chairman of TOURISE Ahmed Al-Khateeb expressed his profound gratitude to the Crown Prince for his generous patronage, which, he noted, expands the event's reach and influence.
This patronage reflects the Crown Prince's unwavering support for the tourism sector as part of Saudi Vision 2030, he added, according to the Saudi Press Agency.
“Work is progressing on all fronts to empower our vital sector, which continues to demonstrate its readiness and competitiveness day after day,” he stressed.
Moreover, he underscored that Saudi Arabia ranked first among G20 countries in international tourist arrivals for 2024 and led globally in growth of tourism revenues from inbound visitors.
TOURISE 2025 will feature a dynamic agenda of discussions, panels, and interactive experiences built around four key axes: addressing challenges, seizing growth opportunities, stimulating major investments, and shaping future policies.
Sessions will also explore the rapid transformations shaping the tourism sector, including artificial intelligence in tourism, bold investment models, innovative travel experiences, and sustainable tourism that balances people and the planet.