“Until a few years ago, the butterfly pea flower was just another climbing plant in my village,” said Nilam Brahma who lives in Anthaigwlao, a village in the northeastern Indian state of Assam.
Butterfly pea, also known as aparajita in India, grows as a vine and has a striking blue flower.
Around two years ago, Brahma heard that local women were making money selling the flowers, which can be made into tea, or a blue dye, according to BBC.
She decided to join them.
“The results surprised even me. The first time I earned $50 from selling dried flowers, I felt a shock. It made me believe I could control my own future,” she said.
The experiment led to a small business.
“I applied for a small loan and invested in solar dryers. The machines helped me dry flowers faster, preserve their color, and meet the quality standards demanded by buyers,” Brahma added.
Thailand and Indonesia have been the leading growers and consumers of butterfly pea flowers. But there's growing global demand for the flower, which is attracting entrepreneurs in India.
“The global demand for natural colorants is exploding,” explained Varshika Reddy, the founder of THS Impex, which exports natural dyes and additives.
Behind that demand is consumer appetite for natural ingredients and tighter controls in the US and Europe on synthetic food dyes.
In 2021, the US Food and Drug Administration (FDA) approved butterfly pea flower as a food additive.
However, in 2022 the European Food Safety Authority (EFSA) raised safety concerns about using the flower.
Both the EU and the UK classify butterfly pea flower as a "novel" food, meaning it still needs approval for widespread use.
Nevertheless, Indian entrepreneurs still see potential and want to develop India's market.
“The crop is still seen as a backyard ornamental or medicinal plant rather than a commercial commodity,” said Reddy. “There is no structured market awareness, no government classification, and no standard pricing mechanism, making farmers uncertain about returns.”
She is working with farmers to raise production standards.
“We work with a dedicated cluster of farmers and their families in Uttar Pradesh, including a significant number of women farmers. We have established formal contracts... we provide comprehensive agronomy support, including guidance on best farming practices, irrigation management, and crop-specific techniques,” Reddy said.
Others in India have spotted the commercial opportunity.
“When you infuse the flower in hot water, it turns blue, and when you squeeze lemon into it, it turns purple. That felt magical,” said Nitesh Singh, who is based just outside Delhi.
Like Reddy, he thought that the flower had much more potential in India.
“It was here for thousands of years, but nobody knew it could become clean, healthy food,” Singh added.
