Haute Couture Week Begins in Paris

Czech model Michaela Tomanova is working with the Julien Fournie workshop in Paris for Haute Couture week. JULIEN DE ROSA / AFP
Czech model Michaela Tomanova is working with the Julien Fournie workshop in Paris for Haute Couture week. JULIEN DE ROSA / AFP
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Haute Couture Week Begins in Paris

Czech model Michaela Tomanova is working with the Julien Fournie workshop in Paris for Haute Couture week. JULIEN DE ROSA / AFP
Czech model Michaela Tomanova is working with the Julien Fournie workshop in Paris for Haute Couture week. JULIEN DE ROSA / AFP

Four days of ultra-exclusive Haute Couture fashion shows get underway in Paris on Monday, but how is the calendar constructed and who gets to take part? AFP has the answers.

- A restricted circle -

Only 13 houses hold the official "Haute Couture" accreditation, which is a legally protected term overseen by France's Federation de la Haute Couture et de la Mode (FHCM).

These include luxury heavyweights Dior, Chanel and Givenchy, as well as Jean Paul Gaultier, Maison Margiela, Alexis Mabille and Schiaparelli.

The designation is granted for one year only and must be renewed each season.

Some major French labels are not included, such as Saint Laurent and Hermes.

The former gave up Haute Couture in 2002 when founder Yves Saint Laurent left the house, while the latter plans to launch around 2027.

These houses are joined by seven "corresponding members", which have an activity considered similar to Haute Couture but are not based in France.

They include Italian brands Armani and Valentino, Lebanese designer Elie Saab and Dutch duo Viktor & Rolf.

The FHCM also invites several guest designers to show each season.

Syria's Rami Al Ali, France's Julie de Libran and Swiss designer Kevin Germanier are among the 28 houses showing through Thursday.

There will also be a debut by Phan Huy, who is the youngest designer ever invited to Paris Haute Couture Week by the FHCM -- aged just 26 -- and is the first Vietnamese couturier in the program.

"What is interesting is both the presence of very large houses and young designers from abroad who bring new energy and a new vision," said Pierre Groppo, fashion and lifestyle editor-in-chief of Vanity Fair France.

- Criteria -

Official Haute Couture houses must meet strict criteria to earn the label.

Designs must be original, made to measure and by hand, and created exclusively by the brand's permanent artistic director, in workshops based in France.

The house must also have two separate workshops: a "tailleur" workshop for structured, architectural garments such as jackets, coats and trousers, and a "flou" workshop for soft, fluid pieces such as dresses or blouses.

The FHCM monitoring committee also requires a workforce of at least 20 employees, as well as the presentation of two shows a year in Paris, in January and July.

In theory, houses are meant to present at least 25 looks combining daywear and eveningwear.

There is some flexibility for smaller houses, however.

"If there are only 21 or 22 looks, we're not going to play the police," Pascal Morand, head of the FHCM, told AFP, adding that the rule of two shows per year had also recently been relaxed.

- History -

Haute Couture predates ready-to-wear fashion, which is industrially produced clothing in large quantities.

Designers cater to an extremely exclusive clientele able to purchase pieces for thousands of dollars intended for red carpets, galas, weddings or other public events.

It was born in Paris in the late 19th century, with figures such as Charles Frederick Worth, Jeanne Paquin and Paul Poiret, and has been legally protected and regulated since 1945 by the French industry ministry.

Morand called it a "laboratory" of craftsmanship and creativity that is a "symbol of French identity."

In December, it was added to France's intangible cultural heritage list, the first step towards earning world heritage status which is granted by the UN's UNESCO body.



'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
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'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)

Prada may have a title role in “The Devil Wears Prada 2,” which premieres in Italy’s fashion capital on Thursday, but fashion at large gets a spotlight and Milan a supporting role.

The film evokes Prada without being about the storied fashion house that has become synonymous with Milan. In homage, Meryl Streep and Anna Wintour both wear Prada on a current Vogue cover celebrating the film about a demanding fashion editor.

But when part of the movie was shot in Milan during fashion week last September, a Dolce & Gabbana runway show, not Prada, was the backdrop for a scene featuring Streep and Stanley Tucci.

‘’When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system,’’ said Tommaso Sacchi, Milan’s counselor for culture. “It’s a film that is good for the city.’’

That enthusiasm is spilling over to a pop-up at Milan’s main department store, where aficionados of the film and fashionistas have flocked to take selfies at a replica of fictitious fashion editor Miranda Priestly’s desk and against the backdrop of a faux Runway magazine mock-up cover.

VIPs attending the film's Italian premiere on Thursday, ahead of its global release next week, will attend a cocktail in the space.

The Rinascente CEO, Mariella Elia, said the response to the pop-up — which is announced by giant statues of the iconic red pumps outside the store — shows that people have “a desire for lightness.”

“It’s not just about buying, it’s really about reviving what fashion represents ... a desire to have a stylish flair once again, a desire for joy, too — perhaps in contrast with the current economic and international moment that humanity is experiencing,’’ The Associated Press quoted Elia as saying.

On a recent day, the space filled with people browsing limited edition T-shirts with famous phrases from the first film like, “Is there some reason my coffee isn’t here?”

Valentina Cattivelli, a professor, said she wasn’t trying to channel Priestly as she sat behind the replica of her desk. It included an inbox full of other lines from the original film, including Priestly's dismissive, “That’s all.’’

“No, I’m not so cruel in my daily life, but I appreciate her professional style and also her fashion and the taste for fashion. But not her sarcasm or cruelty, no,” Cattivelli said.

The Prada brand was founded a few steps away, in the stately Vittorio Emanuele II Gallery, by Miuccia Prada’s grandfather.

The shopping arcade today is anchored by two Prada flagship stores.

Miuccia Prada transformed the brand into a fashion juggernaut, turning the infamous ugly chic aesthetic into must-have or must-emulate looks and accessories that bring intellectual heft to runway fashion — a theme of the original movie, which offered a peek beyond fashion-world frivolity.

“There is a close relationship between the ‘Devil Wears Prada’ franchise and Prada, because by evoking Prada from the very title, it evokes a fashion that makes you dream, a fashion that makes you feel elegant, a fashion that makes you feel good, a fashion that gives you an allure,’’ said Annarita Briganti, a fashion journalist who wrote a book about Prada for Rizzoli’s Made in Italy editions.


British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
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British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo

ASOS said on Thursday it has started seeking refunds for the 7 million pounds ($9.44 million) of US tariffs paid during the first half of the year, as the British retailer pursues a margin-focused turnaround plan to revive demand.

Thousands of companies around the world are filing lawsuits challenging US President Donald Trump's ⁠sweeping tariffs and seeking ⁠refunds on duties paid, after the levies were deemed illegal by the US Supreme Court in February.

Online fashion retailers such as ASOS are particularly vulnerable to duty ⁠costs on imported goods as they work to rebuild profitability after the pandemic-era expansion gave way to weakening consumer demand.

Once a standout survivor of the dotcom burst, ASOS has been trying to win back shoppers and cut costs amid stiff competition from cheaper Chinese rivals, Reuters reported.

Global retailers are now bracing ⁠for ⁠an impact from the Iran war as customer spending declines and a surge in energy prices and supply-chain snags compound costs further.

ASOS said it has taken proactive actions to help mitigate such impact, but gave no details on said actions.

The company confirmed its outlook for the full year.


L’Oreal Quarterly Sales up 6.7% on Growth in US, Emerging Markets

L'Oreal's first-quarter sales rise 6.7%. (AFP)
L'Oreal's first-quarter sales rise 6.7%. (AFP)
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L’Oreal Quarterly Sales up 6.7% on Growth in US, Emerging Markets

L'Oreal's first-quarter sales rise 6.7%. (AFP)
L'Oreal's first-quarter sales rise 6.7%. (AFP)

L'Oreal's first-quarter sales rose 6.7%, it said on Wednesday, as strong demand for premium hair products and perfume, particularly in North ‌America and ‌emerging markets, ‌more ⁠than offset weakness ⁠in the Middle East.

The Paris-based maker of Kerastase shampoo and YSL Libre perfume said ⁠total sales for ‌the ‌three months to ‌end-March came to 12.2 ‌billion euros ($14.32 billion), up 6.7% from 11.7 billion euros on ‌a like-for-like basis after slightly adjusting down ⁠last ⁠year's comparable figures.

The rise also included a 3.4% boost from overstocking ahead of an ongoing overhaul of the group's IT system.