Tailors and Dressmakers Retire their Pincushions as US Demand for Skilled Sewers Grows

A heart-shaped pincushion bristling with needles hangs on the wall inside Kil Bae's store on Friday, March 27, 2026, in New York. (AP Photo/Andres Kudacki)
A heart-shaped pincushion bristling with needles hangs on the wall inside Kil Bae's store on Friday, March 27, 2026, in New York. (AP Photo/Andres Kudacki)
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Tailors and Dressmakers Retire their Pincushions as US Demand for Skilled Sewers Grows

A heart-shaped pincushion bristling with needles hangs on the wall inside Kil Bae's store on Friday, March 27, 2026, in New York. (AP Photo/Andres Kudacki)
A heart-shaped pincushion bristling with needles hangs on the wall inside Kil Bae's store on Friday, March 27, 2026, in New York. (AP Photo/Andres Kudacki)

Hunched over a sewing machine, Kil Bae is hemming a dress inside his Manhattan tailor shop when a new customer stops by with a vintage Tommy Hilfiger jacket he wants taken in.

The modeling agent paid $20 at a thrift store for his reversible bomber style that's plaid on one side and red on the other. He's willing to spend $280 to have it slimmed down. Alteration requests with such a price disparity would have seemed odd a few years ago, the tailor says, but are helping to keep the bobbins bobbing at his one-man shop, 85 Custom Tailor.

Bae carefully examines the cotton jacket before moving in to pin it, circling the customer like a sculptor with a chisel. He started training as a tailor at age 17, in his native South Korea. Now 63, he's part of a shrinking breed in the US, where professional sewers, dressmakers and tailors are aging out of the workforce as their services find fresh demand.

Shoppers who grew up on disposable fast fashion are enlisting tailors and seamstresses to give off-the-rack purchases a custom fit or personal flair, to revive secondhand finds or to extend the lives of their wardrobes, according to fashion industry experts. Weight-loss drugs like Zepbound and Wegovy mean more Americans are seeking adjusted waistbands, tapered sleeves and other types of resizing, Bae said.

“I recommend this job to young people because this one cannot be AI’d,” Bae said, noting artificial intelligence is automating pattern making but so far can't replicate a tailor's handiwork. “Different bodies. Different shape. They cannot copy like this. If I close this door, I can go out and find another one.”

But like engraving, repairing musical instruments and many other skilled trades, creating and fitting garments to individual specifications hasn't attracted enough entry-level workers over the years to replace the professionals retiring their pincushions after decades of performing their craft.

The US Bureau of Labor Statistics estimated almost two years ago there were fewer than 17,000 tailors, custom sewers and dressmakers working in business establishments nationwide, a 30% decline from a decade earlier.

Including self-employed individuals and people working in private households, the median age for all sewers, dressmakers and tailors was 54 last year, 12 years older than the median for the entire employed population, according to the bureau.

The income that a proficiency with needle and thread commands relative to the skills needed and the physical toll of bending over detailed work for hours likely discourages teenagers and young adults from heeding Bae's advice, fashion industry experts said.

The mean annual wage tailors, dressmakers and custom sewers earned as of May 2024 was $44,050 a year, compared to $68,000 for all workers, according to BLS calculations.

“Most of fashion training is really aimed at mass production, not spending time in a shop handmaking a garment,” said Scott Carnz, the provost of LIM College, a for-profit college that offers degrees in disciplines from the business side of fashion. “The work is also tedious.”

Online job postings for tailors, dressmakers and sewers have remained fairly stable, according to Cory Stahle, an economist with the research arm of jobs site Indeed. Between February 2020 and the end of the same month this year, advertised openings decreased by roughly 2%, while postings for both marketing and software jobs declined by nearly 30%, he said.

“There is a kind of a craftsmanship ... that I think is an important piece that we can’t ignore,” Stahle, who focuses on the US labor market, said.

Immigrants with and without permanent legal status, refugees and naturalized citizens have powered America's garment industry for well over a century.

An analysis of recent census data by the Migration Policy Institute found about 40% of tailors, dressmakers and sewers were foreign-born, according to Julia Gelatt, associate director of the nonpartisan think tank's US Immigration Policy Program. The biggest shares came from Mexico, South Korea, Vietnam and China, she said.

To address a worsening labor shortage, the fashion industry is looking to create a new generation of master tailors.

Nordstrom, North America’s largest employer of tailors and alteration specialists, teamed up with New York's Fashion Institute of Technology to launch a nine-week program in advanced sewing and alteration techniques.

“Customarily, tailoring has never been part of the American skill set,” said FIT instructor and Broadway costume builder Michael Harrell, who teaches the course.

The fashion institute received 200 applications for the inaugural cohort of 15 students, who started in October and received certificates of completion in February, said Jacqueline Jenkins, the executive director of the school's Center for Continuing and Professional Studies.

The hands-on training was designed to prepare participants to work at Nordstrom. The luxury department store chain employs 1,500 people to provide tailoring and alternations, from hemming jeans and repairing rips to fitting suits and reworking evening gowns.

Ten members of the first class were hired or are in the process of being hired, Marco Esquivel, Nordstrom’s director of alterations, said.

“We owe it to the broader industry to ensure that this is an art form that exists for years and years to come and continues to serve customers both within our walls as well as outside,” Esquivel said.

Meanwhile, other retailers are expanding their tailoring services because of demand.

Brooks Brothers, a luxury brand that has made custom men’s clothes since the 1800s, tested a similar service for women at five stores last year. This year, it expanded bespoke women's tailoring to 40 more stores. Prices start at $165 for shirts and $1,398 for suits, the company said.

No one to take over Back at 85 Custom Tailor, Bae asked more than once if the customer with the Tommy Hilfiger jacket was certain he wanted to proceed with the alterations. Jonathan Reiss, 33, was sure. He said he planned to wear the jacket often.

“I think I fell victim to buying cheap stuff, and then you realize it just falls apart or shrinks or it just doesn’t last long,” The Associated Press quoted Reiss as saying.

Bae has a son who's a year older than Reiss. He tried to persuade him to go into tailoring. The son used to work with computers and then opened a bagel shop.

“Young people. They just want to find a job in computers,” Bae said. “I think that’s too boring. I think this is very interesting. Every time, I am drawing in my head. I am like an artist.”

Bae trained under his older sister and brother at their custom apparel shop about 93 miles (150 kilometers) from Seoul. After five years, he moved to South Korea's capital to work on custom orders and samples for various companies. He moved to the New York City area, where he worked as a pattern maker for Ralph Lauren, Donna Karan and other designer brands.

He opened his own shop in Connecticut in 2011, but the COVID-19 pandemic forced him to close after a decade. He reopened in his current location a year later.

He uses three different sewing machines: a basic one, another for for heavy materials like denim and leather, and an overlock machine, which cuts, trims, and finishes fabric edges simultaneously.

Bae said he intends to keep working as long as his hands stay steady enough.

“I'm always learning,” he said.



Adidas Shares Pop After Beating Nike to Sub-Two-Hour Marathon Milestone

Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)
Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)
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Adidas Shares Pop After Beating Nike to Sub-Two-Hour Marathon Milestone

Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)
Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)

German sportswear maker Adidas' shares rose on Monday after Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race, accomplishing his feat wearing the brand's Adizero Adios Pro Evo 3 trainers. 

Sawe shattered one of athletics' most elusive barriers on Sunday as he stormed to victory at the London Marathon in one hour 59 minutes and 30 seconds. The sub-two-hour marathon has been one of sport's biggest goals for years. 

After the race, Sawe held up his $500 Adizero Adios Pro Evo 3 trainer with "WR" and "sub-2" written on it in black marker pen. He ‌beat the previous ‌world record of 2:00:35 set at the Chicago ‌Marathon ⁠in October 2023 ⁠by the late Kelvin Kiptum. 

The win is a boost for Adidas against arch-rival Nike , after years of lab-backed experiments and near-misses looking to build a so-called "supershoe" to break the record. 

Nike's Breaking2 attempt at Monza in 2017 just fell short though Kenyan great Eliud Kipchoge ran under two hours in INEOS's 1:59 Challenge two years later. Yet those efforts fell outside the sport's official ⁠record books. 

Ethiopia's Yomif Kejelcha finished second in his marathon ‌debut and Tigst Assefa broke her own ‌women-only world record. All three were wearing Adidas' Adizero Adios Pro Evo 3 ‌trainers, which are set to go on sale on Thursday. 

Using innovative foam ‌and carbon-plated soles, and ultra-light components, the Adizero Adios Pro Evo 3 weighs an average 97 grams, 30% less than its predecessor, and improves running economy by 1.6%, Adidas said. 

"The Adidas family is incredibly proud of Sabastian and Tigist's historic ‌achievements," Patrick Nava, general manager at Adidas Running, said in a statement. 

"This is a testament to the years ⁠of hard work ⁠and dedication the have made, alongside our innovation team". 

Adidas shares were up 2% in mid-morning although they are down 18% since the start of this year on concerns about the group's exposure to US tariffs and the impact of the conflict in the Middle East. 

Adidas released its Adizero Adios Pro Evo 1 trainers in late 2023, after Assefa set a new women's marathon world record while wearing them at the women's Berlin Marathon. 

The third iteration of the shoe will be released for $500 a pair exclusively via the Adidas app, with a wider release in the autumn marathon season, according to the company's website, but the steep price tag puts them out of reach of most runners. 


'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
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'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)

Prada may have a title role in “The Devil Wears Prada 2,” which premieres in Italy’s fashion capital on Thursday, but fashion at large gets a spotlight and Milan a supporting role.

The film evokes Prada without being about the storied fashion house that has become synonymous with Milan. In homage, Meryl Streep and Anna Wintour both wear Prada on a current Vogue cover celebrating the film about a demanding fashion editor.

But when part of the movie was shot in Milan during fashion week last September, a Dolce & Gabbana runway show, not Prada, was the backdrop for a scene featuring Streep and Stanley Tucci.

‘’When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system,’’ said Tommaso Sacchi, Milan’s counselor for culture. “It’s a film that is good for the city.’’

That enthusiasm is spilling over to a pop-up at Milan’s main department store, where aficionados of the film and fashionistas have flocked to take selfies at a replica of fictitious fashion editor Miranda Priestly’s desk and against the backdrop of a faux Runway magazine mock-up cover.

VIPs attending the film's Italian premiere on Thursday, ahead of its global release next week, will attend a cocktail in the space.

The Rinascente CEO, Mariella Elia, said the response to the pop-up — which is announced by giant statues of the iconic red pumps outside the store — shows that people have “a desire for lightness.”

“It’s not just about buying, it’s really about reviving what fashion represents ... a desire to have a stylish flair once again, a desire for joy, too — perhaps in contrast with the current economic and international moment that humanity is experiencing,’’ The Associated Press quoted Elia as saying.

On a recent day, the space filled with people browsing limited edition T-shirts with famous phrases from the first film like, “Is there some reason my coffee isn’t here?”

Valentina Cattivelli, a professor, said she wasn’t trying to channel Priestly as she sat behind the replica of her desk. It included an inbox full of other lines from the original film, including Priestly's dismissive, “That’s all.’’

“No, I’m not so cruel in my daily life, but I appreciate her professional style and also her fashion and the taste for fashion. But not her sarcasm or cruelty, no,” Cattivelli said.

The Prada brand was founded a few steps away, in the stately Vittorio Emanuele II Gallery, by Miuccia Prada’s grandfather.

The shopping arcade today is anchored by two Prada flagship stores.

Miuccia Prada transformed the brand into a fashion juggernaut, turning the infamous ugly chic aesthetic into must-have or must-emulate looks and accessories that bring intellectual heft to runway fashion — a theme of the original movie, which offered a peek beyond fashion-world frivolity.

“There is a close relationship between the ‘Devil Wears Prada’ franchise and Prada, because by evoking Prada from the very title, it evokes a fashion that makes you dream, a fashion that makes you feel elegant, a fashion that makes you feel good, a fashion that gives you an allure,’’ said Annarita Briganti, a fashion journalist who wrote a book about Prada for Rizzoli’s Made in Italy editions.


British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
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British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo

ASOS said on Thursday it has started seeking refunds for the 7 million pounds ($9.44 million) of US tariffs paid during the first half of the year, as the British retailer pursues a margin-focused turnaround plan to revive demand.

Thousands of companies around the world are filing lawsuits challenging US President Donald Trump's ⁠sweeping tariffs and seeking ⁠refunds on duties paid, after the levies were deemed illegal by the US Supreme Court in February.

Online fashion retailers such as ASOS are particularly vulnerable to duty ⁠costs on imported goods as they work to rebuild profitability after the pandemic-era expansion gave way to weakening consumer demand.

Once a standout survivor of the dotcom burst, ASOS has been trying to win back shoppers and cut costs amid stiff competition from cheaper Chinese rivals, Reuters reported.

Global retailers are now bracing ⁠for ⁠an impact from the Iran war as customer spending declines and a surge in energy prices and supply-chain snags compound costs further.

ASOS said it has taken proactive actions to help mitigate such impact, but gave no details on said actions.

The company confirmed its outlook for the full year.