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FII PRIORITY Summit in Miami Discusses Investment in Sports

Discussions at the PRIORITY Summit, organized by the Future Investment Initiative (FII) Institute in Miami, focused on the second day on investment in sports
Discussions at the PRIORITY Summit, organized by the Future Investment Initiative (FII) Institute in Miami, focused on the second day on investment in sports
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FII PRIORITY Summit in Miami Discusses Investment in Sports

Discussions at the PRIORITY Summit, organized by the Future Investment Initiative (FII) Institute in Miami, focused on the second day on investment in sports
Discussions at the PRIORITY Summit, organized by the Future Investment Initiative (FII) Institute in Miami, focused on the second day on investment in sports

Sessions, discussions and dialogues at the PRIORITY Summit, organized by the Future Investment Initiative (FII) Institute in Miami, focused on the second day on investment in sports.
One of the most important questions raised at the summit themed, "On the Edge of a New Frontier," was: What drives growth in sports assets and innovation in sports? How do investors and owners of sports teams reshape sports financially? Speakers pointed out that in recent years, sports investment has witnessed a major transformation with the increase in media broadcast rights for sports events and tournaments, and the achievement of high financial returns as a result of investment projects in this vital field, which attracts many followers around the world.
Speakers at the sessions explained that investing in sports is not just about winning games, but it is rather a huge platform that brings communities together and gets to know each other.
Participants also spoke about the development of sports investment with increasing financial returns in paid broadcasting rights, and about increasing demand, digital expansion, and accessing more global markets, as investors support shaping sports financially and practically, while taking advantage of modern technologies to attract new fans and followers in watching sports tournaments.
The participants also touched upon ways to invest in art, entertainment, museums and media, and the role of media and entertainment companies in developing content across various platforms to attract wider audiences, generate income effectively, and shape culture in their countries.

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Djokovic Shocked at US Open, Eliminated One Night after Alcaraz

Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)
Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)
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Djokovic Shocked at US Open, Eliminated One Night after Alcaraz

Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)
Serbia's Novak Djokovic (L) greets Australia's Alexei Popyrin after his defeat during their men's singles third round match on day five of the US Open tennis tournament at the USTA Billie Jean King National Tennis Center in New York City, on August 30, 2024. (Photo by ANGELA WEISS / AFP)

Novak Djokovic was shocked at the US Open one night after Carlos Alcaraz was, bowing out in the third round with a 6-4, 6-4, 2-6, 6-4 loss to 28th-seeded Alexei Popyrin of Australia on Friday night.
“Just an awful match for me,” Djokovic said. “Tournaments like this happen.”
Not often for him, though. The No. 2-seeded Djokovic was trying to become the first player in tennis history with 25 Grand Slam singles titles. Instead, after knee surgery in June, he finishes a year without claiming at least one major championship for the first time since 2017. Before that, it hadn't happened since 2010, The Associated Press reported.
Also of note: 2024 now becomes the first season since 2002 in which none of the Big Three of men's tennis — Djokovic, Rafael Nadal and Roger Federer — earned a Slam trophy.
The third-round exit equals Djokovic’s worst showing at Flushing Meadows; the only other occasions he was beaten that early at the US Open came in 2005 and 2006. The man who defeated Djokovic 18 years ago, International Tennis Hall of Fame member Lleyton Hewitt, is now Australia’s Davis Cup captain and was sitting in Popyrin’s guest box in Arthur Ashe Stadium.
Djokovic, who is 37, has reached the final in Ashe 10 times, leaving with the title in 2011, 2015, 2018 and 2023.
On Friday, though, he double-faulted 14 times and looked physically sluggish and emotionally flat, perhaps residual fatigue after collecting his first Olympic gold medal for Serbia by beating Alcaraz in the final at the Paris Games earlier in August.
“Obviously, it had an effect,” Djokovic said.
The No. 3-seeded Alcaraz entered the US Open as the tournament favorite having won the French Open and Wimbledon, and acknowledged his energy was lower than he realized after getting eliminated in New York by 74th-ranked Botic van de Zandschulp 6-1, 7-5, 6-4 on Thursday night.
Djokovic then replaced Alcaraz as the money-line pick to take the men’s title, according to BetMGM Sportsbook, but that status didn’t last long at all.
For the 25-year-old Popyrin, this represented a real breakthrough: He had been 0-3 against Djokovic and 0-6 in third-round matches at majors.
But the strong-serving Popyrin is playing as well as ever, coming off the biggest title of his career less than three weeks ago at a hard-court tournament in Montreal, where he picked up five wins against opponents ranked in the top 20.
Everything was working against Djokovic, who was not up to his usual high standards.
Popyrin was terrific at the net, going 10 for 10 on serve-and-volley approaches and 25 for 36 overall on points when he pushed forward. Djokovic, in contrast, only won the point on 19 of his 40 trips to the net, in part because Popyrin kept flipping passing shots by him.
Popyrin took big cuts with his powerful forehand, accumulating 22 of his 50 total winners with that shot.
And he broke Djokovic five times, including for a lead of 3-2 in the fourth. That game felt titanic, lasting more than 10 minutes and including four break chances for Popyrin, who converted the last with an inside-out forehand to close a 22-stroke exchange, then rocked back on his heels, clenched both fists and let out a roar. He took Djokovic’s next service game, too, to make it 5-2.
The first time Popyrin served for the match, he faltered, allowing Djokovic to break. The second time, Popyrin finished the deal, holding at love when Djokovic sent a forehand long.
Now Popyrin will try to reach his first Grand Slam quarterfinal by getting past No. 20 Frances Tiafoe, who advanced Friday with a 4-6, 7-5, 6-7 (5), 6-4, 6-3 win over No. 13 Ben Shelton in a matchup between two Americans.