For Second Year in Row Diriyah Named Official Sponsor of Diriyah Saudi Super Cup

The decision to extend the partnership between the two parties results from the successful collaboration during the last tournament held in Abu Dhabi.
The decision to extend the partnership between the two parties results from the successful collaboration during the last tournament held in Abu Dhabi.
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For Second Year in Row Diriyah Named Official Sponsor of Diriyah Saudi Super Cup

The decision to extend the partnership between the two parties results from the successful collaboration during the last tournament held in Abu Dhabi.
The decision to extend the partnership between the two parties results from the successful collaboration during the last tournament held in Abu Dhabi.

The Saudi Arabian Football Federation, in partnership with SMC as the exclusive commercial partner, signed an agreement with Diriyah Company to sponsor the Saudi Super Cup tournament for the second consecutive year under the name of Diriyah Saudi Super Cup.

The event is scheduled to take place in Abha from August 13 to 17, with the participation of four clubs: Al Hilal, Al Nassr, Al Ahly, and Al Taawoun, SPA reported.
The decision to extend the partnership between the two parties results from the successful collaboration during the last tournament held in Abu Dhabi from April 8 to 11. Al Hilal emerged as the Diriyah Saudi Super Cup champion in that edition.
Diriyah Company Group CEO Jerry Inzerillo emphasized that "the popularity of Saudi football and its top teams was the main motivation behind renewing the partnership with the Saudi Arabian Football Federation to sponsor Diriyah Saudi Super Cup again. He added that Diriyah Company Group seeks to capitalize on the marketing opportunities in sports and the attention it garners, thanks to the presence of several international players and the high level of competition."
Secretary General of the Saudi Arabian Football Federation, Ibrahim Al Kassim, said that renewing the agreement with Diriyah Company indicates the success of the previous Diriyah Saudi Super Cup. The competition featured strong matches between Al Hilal, Al Ittihad, Al Nassr, and Al Wahda. Al Kassim pointed out that this agreement is part of the federation's efforts to create investment and marketing opportunities, increase revenues, and diversify income sources aligned with Saudi Vision 2030's goals.
Al Kassim stated: "We in the Football Association are proud of the ongoing sponsorship, which is instrumental in promoting the key cultural, heritage, and tourism destinations throughout the Kingdom. This initiative not only highlights the historical, cultural, and competitive tourism benefits of the Kingdom but also demonstrates the considerable support and notable advancements being achieved. The partnership reflects the objectives of governmental entities and both public and private sectors in fostering collaborations that improve competitiveness and bolster investment initiatives in alignment with the Kingdom's goals."
SMC CEO Khalid bin Waleed AlKhudair said: "We take pride in renewing our partnership with Diriyah Company, a move that reflects our commitment to enhancing the sports landscape in Saudi Arabia and elevating its status on the international stage in alignment with the objectives of Saudi Vision 2030."
AlKhudair added that "the success of the previous edition has strengthened the status of the Saudi Super Cup as one of the most prominent sporting events in the region. Furthermore, our collaboration with Diriyah aligns with our commitment to providing an exceptional sports experience that reflects the significant advancements the Kingdom is achieving across various sectors."



flynas Named Official Carrier of Saudi Al-Hilal Club with Four-Season Sponsorship Deal

The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)
The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)
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flynas Named Official Carrier of Saudi Al-Hilal Club with Four-Season Sponsorship Deal

The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)
The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism. (SPA)

Saudi Arabia's flynas, the low-cost airline in the world and the best LCC in the Middle East, signed on Tuesday an exclusive sponsorship agreement with Al-Hilal Al-Saudi Club Company to serve as the club’s official air carrier for four seasons, extending through the end of the 2027-2028 season.

The agreement aligns with the objectives of Saudi Vision 2030, which aims for the sports sector to support both the economy and tourism.

The agreement was signed by flynas CEO Bander Almohanna and Al-Hilal Al-Saudi Club Company Chairman Fahad bin Saad bin Nafel, in the presence of flynas Chairman Ayed Al Jeaid and other senior executives from both sides.

Almohanna stated that flynas’ entry into the sports sector for the first time underscores its commitment to empowering the sports sector to support the economy and tourism.

This partnership will contribute to providing extensive services and products that meet the aspirations of their traveling guests, he added.

The partnership with Al-Hilal Club is consistent with flynas’ position as one of the top four low-cost airlines in the world and the best LCC in the Middle East, he added.

He emphasized Al-Hilal Club's remarkable track record of success locally and globally, aligning with flynas’ strategy for growth, expansion, and connecting the world to the Kingdom, particularly as Saudi Arabia has become a global destination for many sports, championships, and competitions.

Al-Hilal Chairman Fahad bin Saad bin Nafel expressed his enthusiasm about the partnership, describing it as a significant step and one of the largest partnership deals recently concluded by the club.

The partnership embodies the integration between the economic and sports sectors, which will positively contribute to achieving the objectives of Vision 2030, he remarked.

flynas connects more than 70 domestic and international destinations with more than 1,500 weekly flights and has flown more than 80 million passengers since its launch in 2007.

It aims to reach 165 domestic and international destinations as part of its growth and expansion plan launched under the slogan “We connect the world to the Kingdom,” in line with the objectives of Vision 2030.